23 pages, Via UI Library online subscription., Authors described issues and potentials addressed by poor women farmers in India through sanghams (cooperatives). Findings pointed toward the desire and need for communication sovereignty in resistance to patriarchal, expert-led concepts of privatization that discount their knowledge and their role in making decisions.
Online from UI Library subscription., Report of research about use of participatory communication in development projects involving agriculture, natural resources, and other topics at community levels. Findings emphasized need to give priority to it when carrying out community projects.
Arnot, Charlie (author / Center for Food Integrity)
Format:
Commentary
Publication Date:
2020
Published:
International: Center for Food Integrity, Gladstone, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
Notes:
4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
24 pages, The central research question that guided this study was: how does the framing of written content on Facebook influence public perception of information regarding the management of wild horses and burros? This research was conducted using content analysis to examine 136 Facebook posts of six organizations communicating about the wild horse and burro controversy and 8,295 comments made by individuals to the organization’s posts. There were eight major themes that emerged from the data, organized by the interaction of three frames: organization frame, audience frame, and organization-audience interaction frame. Organization frame themes included: organization positionality and its influence on framing posts for emotional appeal and audience action, and organization post style, post frequency, and response frequency and its influence on audience reception of the issued. Audience frame themes included: action-oriented responses, emotional responses, government responses, and management-related responses. Organization-audience interaction frame themes included: the influence of organization comments on audience’s perception of the issue, and misinformation concerns.. These themes provide insight into how organizations and individuals are communicating about the wild horse and burro controversy using social media and illuminate opportunities for further research into social media communications to positively impact agricultural literacy. Recommendations for practice include: supplying necessary information to social media instead of relying on the audience to click links, keeping the perceived-cost and investment of requested audience participation low to encourage activism, and strategic planning regarding the frequency and types of post to maximize audience engagement.
Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
"Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
Garcia, Claude A. (author), Sasvilaakso, Sini (author), Verburg, Rene W. (author), Gutierrez, Victoria (author), Wilson, Sarah J. (author), Krug, Cornelia B. (author), Sassen, Marieke (author), Robinson, Brian E. (author), Moersberger, Hannah (author), Naimi, Babak (author), Rhemtulia, Jeanine M. (author), Dessard, Helene (author), Gond, Valery (author), Vermeulen, Cedric (author), Trolliet, Franck (author), Oszwald, Johan (author), Quetier, Fabien (author), Pietsch, Stephan A. (author), Bastin, Jean-Francois (author), Dray, Anne (author), Araujo, Miguel (author), Ghazoul, Jaboury (author), and Waeber, Patrick O. (author)
Format:
Journal article
Publication Date:
2020
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11697
12 pages., Authors note no clear evidence that global efforts against forest loss, fragmentation,and degradation of land use are working. As key reason, they point to apparent ineffectiveness in involving all stakeholders involved. "Forest transitions are social and behavioral before they are ecological. Decision makers need to integrate better representations of people's agency in their mental models. ... Games can help decision makers in all of these tasks."
"From the Editor" column online from this periodical. 2 pages., Addresses the question of why "communication" is so difficult to pin down. Suggests that it boils down to learning the fundamentals of grammar and writing - striving for perfection with the understanding that you will fall well short of it. And continuing to learn, including being involved with CCA.
9 pages., Online via Directory of Open Access Journals (DOAJ)., An online survey among undergraduate and graduate university students in rural Pakistan revealed that the majority used social media for political awareness and information. Findings of the study suggested that "online political activities strongly correlate to political awareness and offline political participation. In rural areas of Pakistan, the younger generations are very active on social media to participate in online and offline political happenings."
