14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
Shors, Benjamin (author) and Jones, Lisa Waananen (author)
Format:
Research report
Publication Date:
2019
Published:
USA: Journalism and Media Production Department, Edward R. Murrow College of Communication, Washington State University.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11227
Notes:
Via online. 10 pages., "In the context of post-secondary journalism education, we investigated whether community guidance and involvement can improve 'parachute' journalism to create meaningful coverage in rural areas." Findings offered strong evidence of benefits for student learning, as well as interest from regional news organizations in greater collaboration with student journalists and need for a complete and ongoing assessment of information needs of rural communities in the region during a time of rapidly changing technology and loss of local news resources.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06693
Notes:
Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C. and the Social Sciences Institute, North Carolina A&T State University, Greensboro. 7 pages., Describes a customizable curriculum (nine training modules), video and self-scoring evaluation instrument for use in workshops.
16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
