11. Boycott pork!
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12. Burger King tells a whopper!
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2020-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11911
- Journal Title:
- Drovers
- Notes:
- Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
13. Burger thy neighbour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torshizi, M. (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
- Notes:
- 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
14. Cattle group proposes more transparency in market prices
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Chuck (author)
- Format:
- Journal article
- Publication Date:
- 2020-10-21
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11943
- Notes:
- Online from agriculture.com. 3 pages., Efforts of the National Cattlemen's Beef Association in response to decline of adequate price information in the fed cattle marketplace, due to concentration of meatpackers and their power in price setting.
15. Cattle groups differ on labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News article
- Publication Date:
- 2019-10-23
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D10998
- Journal Title:
- Drovers
- Notes:
- Online via Drovers News Source. 3 pages., Announces a petition from the United States Cattlemen's Association to the USDA Food Safety and Inspection Service to address "Product of the U.S.A. and "Made in the U.S.A. claims on U.S beef. Includes a link to full petition (199 pages). The petition ends: "To eliminate the likelihood of confusion and to better inform consumers, USDA contends that voluntary labels indication 'Made in USA' and 'Product of USA' or similar content should be limited to beef from cattle born, raise, and harvested in the United States."
16. Cattlemen's best tool
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-12-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
- Journal Title:
- Drovers
- Journal Title Details:
- : 4
- Notes:
- Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
17. Cell-based, traditional meat processors call on FDA, USDA for transparent labeling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2020-10-19
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11945
- Notes:
- From Agri-Pulse via online from AgriMarketing Weekly. 1 page., "Key voices from new and innovative meat technology industries are calling for mandatory labeling of cell-based meat and for more sector feedback before those labels are developed."
18. Chew On This: Investigating Public Perceptions of Lab-Grown Meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boykin, Kellie (author)
- Format:
- Thesis
- Publication Date:
- 2019-12-01
- Published:
- United States: Texas Tech Univeristy, Lubbock, Texas
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
- Notes:
- 115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
19. Chick diffusion, the: how newspapers fail to meet normative expectations regarding their democratic role in public debate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garnier, Marie (author), van Wessel, Margit (author), Tamás, Peter A. (author), and van Bommel, Severine (author)
- Format:
- Journal Article
- Publication Date:
- 2019-12-29
- Published:
- United Kingdom: Routledge (Taylor & Francis Group)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12745
- Journal Title:
- Journalism Studies
- Journal Title Details:
- Online
- Notes:
- 23pgs, Media scholarship has commonly regarded newspapers as an essential element of strong democratic societies: a forum that structures public debate, providing engaged citizens with coherent frameworks to identify, interpret and tackle complex issues. Despite general agreement on the merits of this goal, there is little empirical evidence suggesting it approximates the democratic role historically played by newspapers. We examined three decades of newspaper coverage of chicken meat production in the UK to find evidence relevant to the normative expectations of the democratic role of newspapers as forum for public debate, by means of a two-stage framing analysis of 766 relevant articles from seven outlets. We found mutually disconnected episodic coverage of specific issues whose aggregate effect is consistent with the diffusion rather than the structuring of public debate. Newspapers here afforded polemic rather than the systemic contestation expected. The polemic contestation we found, with diffusion of public debate as an emergent political effect, troubles the assumptions subsequent to which it is possible to argue for the democratic role of newspapers.
20. Community engagement and the promotion of sustainable diets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ramsing, Rebecca (author), Chang, Kenjing Bryan (author), Hendrickson, Zoe Mistrale (author), Xu, Zhe (author), Friel, Madison (author), and Calves, Ellen (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-01
- Published:
- United States
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12168
- Journal Title:
- Journal of Agriculture, Food Systems and Community Development
- Journal Title Details:
- Vol 10 No 2 (2021)
- Notes:
- 25 pages, Decreasing the consumption of meat and dairy has been identified as an effective strategy for protecting the health of humans and the planet. More specifically, transitioning to diets that are lower in animal-source foods and higher in fruits, vegetables, legumes, and whole grains offers a promising opportunity to better align consumer behaviors with contemporary nutritional and ecological goals. However, given the limited understanding of how these changes in dietary behaviors can be best promoted, there is a need to explore the merits of community-based approaches to meat reduction and their capacity to advance more sustainable practices of eating at the individual, household, and community levels. To address this gap in the literature, we surveyed more than 100 American households participating in a communitywide, 12-week-long Meatless Monday challenge and tracked the changes in their knowledge, attitudes, beliefs, and food choices over a nine-month period. The case study provided herein highlights a number of key findings from our evaluation. Most notably, our results demonstrate the value of community-based efforts in initiating and maintaining dietary behavior change and provide preliminary insights into the unique roles of multilevel interventions and diverse stakeholder engagement in promoting healthier, more sustainable diets.