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2. "You call that meat?" Investigating social media conversations and influencers surrounding cultured meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Annie R. (author), Rumble, Joy N. (author), Buck, Emily B. (author), and Association for Communication Excellence The Ohio State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11302
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
3. Burger thy neighbour
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Torshizi, M. (author)
- Format:
- Paper
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
- Notes:
- 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.
4. Chew On This: Investigating Public Perceptions of Lab-Grown Meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Boykin, Kellie (author)
- Format:
- Thesis
- Publication Date:
- 2019-12-01
- Published:
- United States: Texas Tech Univeristy, Lubbock, Texas
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12460
- Notes:
- 115 pages, Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have analyzed social media content regarding this topic. Still yet, no studies have observed the effects of message themes on public perception of lab grown meat. This two-part study first sought to analyze the Twitter messages discussing lab grown meat using Meltwater, a social media monitoring software. Secondly, the study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. In part one, a relevant keyword search from August 28, 2018 to February 28, 2019 collected over 11,000 Twitter messages. Sentiment of messages was analyzed with 47% of messages being neutral. Meltwater identified trending themes that were all closely tied to lab grown meat, and top content posters with the most amount of potential reach were identified. All top posters were found to be news entities or organizations instead of personal Twitter accounts. In part two, participants were randomly assigned one of three themed blog posts against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated message theme had a statistically significant effect on risk perception, benefit perception, and intention to share, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
5. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
- Format:
- Research report
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
- Journal Title:
- Drovers
- Notes:
- Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."
6. Farmers expect rapid growth for plant-based meat, but don't like it
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Abbott, Chuck (author)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12149
- Journal Title:
- Successful Farming
- Notes:
- Online via AgriMarketing Weekly. 3 pages., Based on findings of the Ag Economy Barometer poll by Purdue University. Responses by farmers indicating they expect the market share of plant-based alternatives to beef, pork, and chicken will grow rapidly. Most said they would not grow crops for processing into a meat alternative, even if offered a contract.
7. How different consumer groups with distinct basic human values gather, seek and process information on meat topics: the case of the German Animal Welfare initiative
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hirsch, Darya (author), Meyer, Christian H. (author), Massen, Cristina (author), and Terlau, Wiltrud (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11082
- Journal Title:
- International Journal on Food System Dynamics
- Journal Title Details:
- 10(1) : 100-113
- Notes:
- Available online at www.centmapress.org, Results showed that depending on expressed meta-values, respondents had different specific information sources and needs. Online sources were rarely mentioned, the majority of consumers referred to brochures, flyers and interpersonal contacts.
8. How sustainability considerations influence meat purchases
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stein, Rick (author)
- Format:
- Blog
- Publication Date:
- 2023-08-09
- Published:
- USA: The Food Industry Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12946
- Notes:
- 6 pages
9. Meat substitute brand understanding
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Presentation
- Publication Date:
- 2020
- Published:
- USA: National Cattlemen's Beef Association, Centennial, CO
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
- Notes:
- 21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.
10. Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Siegrist, Michael (author) and Hartmann, Christina (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- International: Science Direct
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12464
- Journal Title:
- Apetite
- Journal Title Details:
- Vol. 155
- Notes:
- 8 pages, Cultured meat is a novel food technology that promises to produce meat in a more environmentally friendly and animal-friendly way. We conducted an internet survey in ten countries (Australia, China, England, France, Germany, Mexico, South Africa, Spain, Sweden and the US) with a total sample of 6128 participants. Results suggest that there are large cultural differences regarding the acceptance of cultured meat. French consumers were significantly less accepting of the idea than consumers in all other countries. Perceived naturalness of and disgust evoked by cultured meat were important factors in the acceptance of this novel food technology in all countries. Trust in the food industry, food neophobia and food disgust sensitivity indirectly and directly influenced the acceptance of cultured meat in almost all countries. In order to increase the acceptance of cultured meat, the similarity of cultured meat to traditional meat needs to be emphasized rather than the rather technical production process, which may evoke associations of unnaturalness and disgust.