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2. Marketing Services Guide 2016
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- directories
- Publication Date:
- unknown
- Published:
- International: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07901
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 53(10)
- Notes:
- 124 pages.
3. NAFB stands with American agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Frazer, Rita (author / President, NAFB)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11687
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(3) : 15
- Notes:
- President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
4. Radio dominates as info source
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(3) : 16-17
- Notes:
- National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
5. Utilisation of mobile phones in accessing agricultural information by smallholder farmers in Dzindi Irrigation Scheme in South Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Holmner, Marlene (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- International: African Journals Online
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12100
- Journal Title:
- African Journal of Library, Archives and Information Science
- Journal Title Details:
- Vol. 29 No. 1
- Notes:
- 21 pgs., CTs (Communications technologies) have revolutionized agricultural information services at every level in the agricultural sector, thus impacting rural development and catalysing poverty alleviation strategies. This has largely been the case with small-scale farmers in rural areas in developing countries where mobile technologies have penetrated more than most other ICT tools. However, in some of the farming environments, mobile phone use is largely driven by agricultural extension workers. This paper seeks to examine the way mobile phones are used for information access in situations where agricultural extension workers are a critical intermediary in the agricultural information services. Interviews were conducted with 10 randomly selected farmers who were part of the Dzindi irrigation scheme. The findings were that from the variety of information available to the farmers the most important source was the extension officer. The extension officer and the radio were indicated to be the most reliable independent sources of information. The other sources, such as the radio, family members, and friends, suppliers of chemicals, books and magazines, were only considered reliable if the information could be verified or vouched for by the extension officer. Increasing the information handling skills of extension officers, training of farmers to use smart features of their phones and promoting the usual face-to-face communication use of conventional methods, which is what usually gives rise to the mediation of mobile phones, were recommended.
6. What does agricultural marketing in 2020 sound like to you?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Clements, Michael (author)
- Format:
- Journal article
- Publication Date:
- 2020-09
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11950
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(7) : 18
- Notes:
- UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.