14 pages., via online journal., Although the demand for organic food is growing globally, the mainstream consumption of organic food is far less. The present study attempts to understand the underlying reasons for consumer resistance toward consuming organic food using the theoretical framework of innovation resistance theory (IRT). The study further examines the association between different consumer barriers and purchase decisions (purchase intentions, ethical consumption intentions, and choice behaviour) at different levels of buying involvement and environmental concerns. The collected data, consisting of 452 consumers, were analyzed by structural equation modeling approach. The results showed that value barrier shared a negative association with purchase intentions and ethical consumption intentions. Ethical consumption and purchase intention were found to have a direct influence on choice behaviour. Additionally, the relationship between ethical consumption intention and choice behaviour is mediated by purchase intention. However, no significant differences have emerged based on the level of buying involvement and environment concerns. The findings of the study provide insight into public policymakers, marketers, suppliers, and consumer associations by enhancing their current understanding of buying behaviour of the growing organic food community.
Balkan, Büsra Atamer (author), Lindqvist, Andreas Nicolaidis (author), Odoemena, Kelechi (author), Lambd, Robert (author), Tiongco, Monique Ann (author), Gupta, Stueti (author), Peterud, Arpitha (author), and Menendez III, Hector Manuel (author)
Format:
Journal article
Publication Date:
2021-09
Published:
Germany: CENTMA Research
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12695
16 pages, COVID-19 has caused severe agriculture and food supply chain disruptions, significantly affecting smallholder farmers who supply most of the world’s food, specifically their changes in vulnerability, resilience, and food loss and waste. Therefore, the objective of this study was to understand the complex causal and feedback relationships for this system by developing a dynamic hypothesis and causal loop diagrams utilizing the System Dynamics methodology. Results provide a roadmap for dialogue and a framework for case-specific model development and help to guide policy decisions for smallholder farmers’ survival during health crises.
7pgs, Community Food Assessments (CFAs) can be used to identify resources and gaps in how food is grown and distributed in a community, and develop action plans for improvement. This article shares the process for conducting these assessments and draws lessons from CFAs conducted across Oregon. Key themes and innovative projects are highlighted to share potential programming ideas. Extension can play a role in partnership development and networking that helps create sustainable projects that improve local food systems.
Online from publication. 3 pages., Perspectives from four restaurant chain executives at a conference of the Produce Marketing Assocition. Focus on deeper connections with supply partners, labor savings through technology, and more racial diversity at top levels. "...the truth is, this country runs on foodservice."
12 pages., via online journal., Respecting ethical beliefs of consumers is an important precondition for food manufacturers in their attempt to improve their positioning in the European food market. Based on a cross-cultural survey of 2511 European participants, this research demonstrates how ethical beliefs affect consumer perceptions of “blue” (i.e. environmentally friendly) aquaculture products. The study further emphasises that the positive effect of ethical beliefs on purchase intention operates via an indirect route mediated by consumers’ trust in a product category. Consumer involvement has limited moderation effect on the above relationships. To expand its “blue” business, a key policy recommendation to aquaculture product manufacturers and policy makers is to urge stable and reliable standards of control in environmentally responsible aquaculture production so that consumers can rely on the information source and increase their trust in aquaculture products.
