Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
9 pages., Online via UI electronic subscription, Researchers analyzed the effectiveness of the European Union Pledge, a self-regulation initiative of leading food companies at the European level, in restricting television advertising of food and drink products high in fat, sugar or salt to children. Results indicated that effectiveness was limited by the focus on children's program and the relatively lenient nutritional criteria agreed to by signatory companies.
Gale, Wayne (author / Chair, American Seed Trade Association)
Format:
Commentary
Publication Date:
2019-06-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11041
Notes:
The June 7, 2019 commentary by Barber in the New York Times was retrieved online at: https://seedfreedom.info/opinion-save-our-food-free-the-seed. It is filed with this document., Online via seedworld.com. 3 pages., Response to an opinion piece in the New York Times by celebrity chef Dan Barber. Barber reported on visiting a 24,000-acre farm in North Dakota and observing the large scale of operations. He concluded: "We should be alarmed by the current architects." In this commentary author Gale offered a differing view of the changes in plant breeding and the seed industry over the past 100-plus years - and what they mean for the future.
