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2. Carbon markets: farmers want more to hang their hat on
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Shaffstall, Jenny (author)
- Format:
- Online article
- Publication Date:
- 2021-08-27
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13175
- Notes:
- 6 pages
3. Finding the edges of problems: social media as an exploratory research tool
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Weichelt, Bryan (author), Nambisan, Priya (author), Burke, Rick (author), and Bendixsen, Casper (author)
- Format:
- Journal article
- Publication Date:
- 2020-10
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12273
- Journal Title:
- Journal of Agromedicine
- Journal Title Details:
- VOL. 25, NO. 4
- Notes:
- 4 pages, Social media use in public health and other health related research applications has seen a rapid increase in recent years. However, there has been very limited utilization of this growing digital sector in agricultural injury research. Social media offers immense potential in gathering informal data, both text and images, converting them into knowledge, which can open up avenues for research, policy, and practice. There are a number of ways social media data can be utilized in agricultural injury research. This paper touches on the adoption of these data sources in health research and discusses the use of social media as an exploratory research tool that can peer into and identify the edges of potential health and safety problems.
4. How new agri-marketers should talk to farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vincent, David (author / Rooster Strategic Solutions)
- Format:
- Commentary
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11355
- Notes:
- Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for new college of graduates (mostly without farm backgrounds) as they join the ranks of agricultural advertising agencies and agribusinesses and begin working with American farmers and ranchers.
5. Iowa wine industry and its educational needs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Watrelot, Aude A. (author)
- Format:
- Journal article
- Publication Date:
- 2022-03-11
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12534
- Journal Title:
- journal of extension
- Journal Title Details:
- V. 60 Iss. 1
- Notes:
- 7pgs, The grape and wine industry in Iowa is based on non-Vitis vinifera grapes, which are not well-known and come with their own set of challenges. An industry survey revealed that wine business and marketing are the main concerns for the Iowa grape and wine industry members. The educational resources already provided by Extension personnel were highly appreciated and events should be offered in several locations around Iowa. The main topics of roundtables and discussions should be about vineyard management and winemaking practices, specifically practices to avoid microbial spoilage, to reduce wine acidity and to select appropriate yeasts for fermentation.
6. Meet the farmer helping black Kentuckians return to their agricultural roots
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Magyarics, Kelly (author)
- Format:
- Online Article
- Publication Date:
- 2023-01-12
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12885
- Journal Title:
- Modern Farmer
- Journal Title Details:
- Online
- Notes:
- 9pgs, The initiatives of one burgeoning social enterprise give Black-owned farms a platform while connecting them to a wider swath of locals and visitors.
7. Multi-Dimensional Motivations and Experiences of Small-Scale Farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Iles, Keri (author), Ma, Zhao (author), and Nixon, Rebecca (author)
- Format:
- Journal article
- Publication Date:
- 2019-09-19
- Published:
- United States: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12512
- Journal Title:
- Society & Natural Resources
- Journal Title Details:
- 34 (3)
- Notes:
- Preconceived notions exist about small-scale farmers in the U.S. Beyond research on new and beginning farmers, few empirical studies have learned directly from small-scale farmers in the U.S. about their perspectives and experiences. By analyzing semi-structured interviews of small-scale farmers in Indiana, this study develops an in-depth understanding of the multi-dimensional motivations and experiences of small-scale farmers and the interconnected, multi-scalar challenges they face. The lack of social infrastructure to support small-scale farmers becomes paramount as they contend with dilemmas of engaging in pluriactivity, securing reliable labor, and navigating relationship building with consumers and peers for both short-term profits and long-term social capital. This study contributes to understanding how small-scale farmers’ motivations, experiences, challenges, and strategies interact to shape their relationship to the land, their farming enterprise, and their perception of and position in the larger agro-ecological-social-economic system, and highlights the need to improve social infrastructure to support small-scale farmers.
8. Objective vs. subjective data: finding accurate farmer information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Blog
- Publication Date:
- 2021-01-05
- Published:
- USA: Farm Market iD, Westmont, Illinois.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
- Notes:
- Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
9. Pennsylvania agricultural producers' observations of changing environmental conditions: implications for research and extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thorn, Kaila (author), Radhakrishna, Rama (author), and Tobin, Daniel (author)
- Format:
- Journal article
- Publication Date:
- 2020-08
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12331
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 4
- Notes:
- 9 pages, To understand environmental conditions Pennsylvania agricultural producers had observed in the past and what their environmental concerns were for the future, we conducted a statewide survey. We used Spearman rank order correlations to show differences between past observations and future concerns regarding environmental conditions and found a disconnect between what respondents previously had observed and their anticipations for the future. Additionally, we used chi-square analysis to determine whether perspectives on environmental conditions were related to producer demographic characteristics. Two demographic variables were significant: generation of farmer and political affiliation. Our findings can assist Extension professionals in developing programs tailored to target audiences' environmental perceptions and demographics.
10. Questions farmers ask: implications for improving information resources for farmer audiences
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Formiga, Alice K. (author)
- Format:
- Journal article
- Publication Date:
- 2020-08-01
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12300
- Journal Title:
- Journal of Extension
- Journal Title Details:
- Vol. 58, Num. 4
- Notes:
- 12 pages, eOrganic, the Organic Agriculture Community of eXtension, has conducted webinars on organic farming research for over a decade. I examined questions asked by farmers and university researchers or educators during 52 webinars presented 2015–2017. A higher proportion of questions asked by farmers than questions asked by researchers/educators were about risks, benefits, and problem solving, and the farmers' questions contained many innovative ideas about production. A higher proportion of researcher/educator questions than farmer questions related to details of research studies, though farmers also posed questions about research methods. This article contains suggestions about tailoring research presentations to farmer audiences and confirms the mutual benefits of collaborations between farmers and researchers.