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42. Producer sentiment improves with strengthened commodity prices; but high cost inflation worries farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mintert, James (author) and Langemeier, Michael (author)
- Format:
- Online article
- Publication Date:
- 2022-05-03
- Published:
- United States: Purdue University Center for Commercial Agriculture
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12559
- Journal Title:
- Ag Economy Barometer
- Notes:
- The Purdue University-CME Group Ag Economy Barometer improved in April to a reading of 121, which was 8 points higher than a month earlier. Despite this month’s increase, the ag sentiment index remains 32% lower than its April 2021 reading. This month’s modest rise in the barometer was attributable to an improvement in ag producers’ perspective on their current situation as well as what they expect for the future. The Index of Current Conditions rose 7 points to a reading of 120 while the Index of Future Expectations rose 9 points to an index value of 122. Similar to the barometer, both the current conditions and future expectations indices remain well below year ago levels. Ongoing strength in commodity prices appeared to be responsible for the modest sentiment improvement, although producers’ concerns about both rising input costs and their difficulties in procuring inputs continues to hold back sentiment. The Purdue University-CME Group Ag Economy Barometer sentiment index is calculated each month from 400 U.S. agricultural producers’ responses to a telephone survey. This month’s survey was conducted from April 18-22, 2022.
43. Rise of virtual farmers markets, the
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borts-Kuperman, Leah (author)
- Format:
- Online article
- Publication Date:
- 2023-01-31
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12793
- Journal Title:
- Modern Farmer
- Journal Title Details:
- +ACDC ACES
- Notes:
- 10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market.
44. Rise of virtual farmers markets, the
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Borts-Kuperman, Leah (author)
- Format:
- Online Article
- Publication Date:
- 2023-01-31
- Published:
- United States: Modern Farmer Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12887
- Journal Title:
- Modern Farmer
- Journal Title Details:
- Online
- Notes:
- 10pgs, Why farmers are increasingly banding together to take their products online, targeting consumers directly without the fuss of a physical market
45. Small holder farmers' perception of extension by gender in Tanzania
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Due, Jean M. (author), Magayane, Flavianus (author), and Temu, Anna A. (author)
- Format:
- Monograph
- Publication Date:
- unknown
- Published:
- Tanzania: Sokoine University of Agriculture, Morogoro, University of Illinois
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20519
- Notes:
- Burton Swanson Collection, 32 pages
46. Study on the factors influencing farmers’ attitude towards agricultural marketing produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gopal Meher, Mohan (author) and Dixit, Sharad (author)
- Format:
- Journal article
- Publication Date:
- 2022-02
- Published:
- International: IJPS
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12573
- Journal Title:
- International Journal of Professional Studies
- Journal Title Details:
- 12
- Notes:
- 10 pages e-ISSN: 2455-6270; p-ISSN: 2455-7455, In India even today more than half of the population is involved with agriculture thus making it the primary and important activity. Since most of the Indian population still lives in rural regions, so for this reason agriculture and related activities constitute the major source of revenue. Nonetheless, irrespective of the government's numerous efforts, there is still a huge disparity between a farmer's actual investment and the return on investment. As a result, the purpose of this research is to investigate the numerous factors which impact farmers' attitudes about agricultural produce marketing. The study revealed that the majority of farmers belonging to the study region are low-income subsistence farmers who are more susceptible to agricultural hazards. Substantial farmers have better access to financing, but they do not contact financial institutions because of their large precautionary reserves.
47. Sustainability: Building trust with consumers is needed
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Research report
- Publication Date:
- 2020-11-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11903
- Journal Title:
- Packer
- Notes:
- Online from publication. 5 pages., Summary of a survey among U.S. consumers, performed by Aimpoint Research for The Packer. Findings suggested that the lack of a concrete definition of sustainability points to the need to earn consumers' trust regarding the food industry.
48. Testing the Impact of Animating Infographics on Consumer Trust and Attitude When Communicating about Genetic Modification
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, J. Alexa (author), Gibson, Kristin (author), and Holt, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2020-05-13
- Published:
- USA: New Prairie Pres
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11766
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Iss.2, Vol. 104
- Notes:
- 15 pages, via online journal, Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in the U.S. influenced consumers’ trust in science, personal attitudes toward GM, and perceived attitudes of others toward GM science. The animated group had the highest mean trust in science and the control group had the most positive attitude toward GM and the most positive perceived attitudes of others toward GM. The only significant difference was the control group had a more positive perceived attitude than the animated group. The infographics’ lack of impact on respondents’ trust or attitude toward GM science contradicted previous research about respondents’ increased attitude and elaboration of agricultural issues. Food concerns are of continual importance for consumers, and researchers need to help food and fiber scientists and communicators share relevant and research-based information with the public through diverse channels.
49. The communication process of adoption: agriculture in Thailand
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pontius, S.K. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26930
- Journal Title:
- Journal of Developing Areas
- Journal Title Details:
- Vol. 18, Issue 1, pp. 93-118
- Notes:
- Published in 1983
50. The role of self-control, hope and information in technology adoption by smallholder farmers – A moderation model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bukchin, Shira (author), Kerret, Dorit (author), and Tel-Aviv University, Israel
- Format:
- Online journal article
- Publication Date:
- 2020-01-18
- Published:
- Israel: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11219
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 1-9
- Notes:
- 9 pages, via online journal, The overall willingness of smallholder farmers to adopt new green technologies remains low, in spite of the great progress made in understanding the factors that affect their decision. The present study introduces an interdisciplinary approach combining positive psychology and sustainable development studies to show that two personal resources – self-control (a learned repertoire of goal-directed skills that enable people to act upon their aims) and cognitive goal-oriented hope (the ability to follow different routes to pursue one's goal), prompt the adoption of technologies by smallholder farmers. Both personal resources facilitate achieving future goals and changing existing circumstances. A theoretical moderation model on the adoption of agricultural technologies aimed to protect soil degradation in Nepal is proposed and empirically tested. Data were collected from 268 households in the Jhapa district by a face-to-face questionnaire. A multiple regression analysis tested and confirmed the hypothesized moderation model. Following the discovery of a significant interaction, the nature of the interaction was farther explored by calculating simple slopes. Analysis results show a significant positive connection between self-control (p-value = 0.002), hope (p-value = 0.005), information (p-value < 0.001), and technology adoption. Self-control was also found to have a significant moderating effect in enhancing a positive association between receiving information and technology adoption (p-value = 0.017). In addition to its theoretical innovation and empirical contribution, the importance of this study lies in its practical implications, given that policy, education, and communication may influence hope and self-control levels.