24 pages, The production mode of “high input, high yield and high waste” in the agricultural system poses a serious threat to the environment and the quality of agricultural products. Accelerating the adoption of green agricultural technology (GAT) by farmers is an emergency measure. However, according to microsurvey data, many farmers give up GAT within a year after adopting it. The implementation of this measure has been anticlimactic. Based on a survey of 1138 kiwi growers in Shaanxi Province, China, this paper builds a theoretical model and conducts empirical exercises to gain insight into the effects of perceived value, government support and their interaction with kiwi growers’ sustainable application of GAT. We find that perceived value and government support have a significant impact on the sustainable application of GAT. Government support plays a moderating role in the influence of perceived value on the sustainable application of GAT. Furthermore, in order to overcome the potential endogeneity problem caused by the two-way causal relationship between subjective variables, “owning a smartphone” was selected as the instrumental variable. The 2SLS model was used for endogeneity analysis, and the OLS model was used for the robustness test. This paper discusses the relevant theories and policy implications of environmental management.
14 pages, As agricultural conservation priorities evolve to address new complex social-ecological problems and emerging social priorities, new conservation incentive program participation and success can be enhanced by incorporating local stakeholder preferences into program design. Our research explores how farmers incorporate ecosystem services into management decisions, their willingness to participate in payment for ecosystem services programs, and factors beyond compensation level that would influence participation. We conducted three focus groups with 24 participants between January of 2019 and May of 2019 in Vermont. Our study revealed that a strong, intrinsic stewardship ethic motivates farmers to enhance ecosystem service provisioning from their farms, though financial pressures often limit decision-making. These results suggest that programs with sufficient levels of payment may attract participation, at least among some types of farmers, to enhance ecosystem services from farms in Vermont. However, farmers may be deterred from participating by perceived unfairness and distrust of the government based on previous experiences with regulations and conservation incentive structures. Farmers also expressed distrust of information about ecosystem services supply that conflicts with their perceptions of agroecosystem functioning, unless delivered by trusted individuals from the extension system. The delivery of context-specific information on how management changes impact ecosystem service performance from trusted sources could enhance farmers’ decisions, and would aptly complement payments. Additionally, farmers expressed a desire to see a program that both achieves additionality and rewards farms who have been stewards, goals that are potentially at odds. Our findings offer important insights for policy makers and program administrators who need to understand factors that will influence farmers’ willingness to participate in payment for ecosystem service programs and other conservation practice adoption initiatives, in Vermont and elsewhere.
