National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.