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    3. Agriculture–nutrition linkages in farmers’ communication networks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jäckering, Lisa (author), Gödecke, Theda (author), and Wollni, Meike (author)
    Format:
    Online journal article
    Publication Date:
    2019-08
    Published:
    Wiley Periodicals, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10824
    Journal Title:
    Agricultural Economics
    Notes:
    16 pages., via online journal., To date, little is known about how information flows within farmer groups and how extension interventions could be designed to deliver combined information on agriculture and nutrition. This study uses unique network data from 815 farm households in Kenya to investigate the structure and characteristics of agricultural and nutrition information networks within farmer groups. Dyadic regressions are used to analyze the factors influencing link formation for the exchange of agricultural and nutrition information. In addition, we apply fixed‐effects models to identify the characteristics of central persons driving information exchange in the two networks, as well as potentially isolated persons, who are excluded from information networks within their farmer groups. Our results show that nutrition information is exchanged within farmer groups, although to a limited extent, and mostly flows through the existing agricultural information links. Thus, diffusing nutrition information through agricultural extension systems may be a viable approach. Our findings further suggest that group leaders and persons living in central locations are important drivers in the diffusion of information in both networks and may thus serve as suitable entry points for nutrition‐sensitive extension programs. However, we also identify important heterogeneities in network characteristics. In particular, nutrition information is less often exchanged between men and women, and some group members are completely isolated from nutrition information exchange within their farmer groups. We derive recommendations on taking these differences in network structure and characteristics into account when designing nutrition‐sensitive extension programs.

    4. Assessing the social media use and needs of small rural retailers: implications for extension program support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
    Format:
    Online journal article
    Publication Date:
    2019-04
    Published:
    USA: Extension Journal, Inc.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
    Journal Title:
    Journal of Extension
    Journal Title Details:
    57(2)
    Notes:
    7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.

    5. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
    Format:
    Online journal article
    Publication Date:
    2019-07-24
    Published:
    Argentina: Taylor and Francis
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
    Journal Title:
    Journal of Agricultural Education and Extension
    Journal Title Details:
    25(5) : 318-399
    Notes:
    18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.

    7. Satellite farm : 'farmer-led farmer approach' for sustainable farm enterprises and human development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ponnusamy, K.A. (author), Permumal, G. (author), and Division of Agricultural Extension
    Format:
    Monograph
    Publication Date:
    unknown
    Published:
    India: Indian Council of Agricultural Research
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: C20025
    Notes:
    Burton Swanson Collection, pp. 25-35; From "Krishi vigyan kendra : a movement"

    9. Training and promoting women extension workers for agricultural and rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, S. P. (author)
    Format:
    Report
    Publication Date:
    unknown
    Published:
    India: Indian Society of Extension Education, International Fund for Agricultural Development, Indian Council of Agricultural Research
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: C20577
    Notes:
    Burton Swanson Collection, 11 pages; International Conference on Extension Strategy for Minimizing Risk in Rainfed Agriculture