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32. Does it matter who advises farmers? Pest management choices with public and private extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Wuepper, David (author), Roleff, Nikolaus (author), and Finger, Robert (author)
- Format:
- Journal article
- Publication Date:
- 2020-01-01
- Published:
- Switzerland: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12514
- Journal Title:
- Food Policy
- Journal Title Details:
- 99
- Notes:
- 8 pages, Does it matter whether farmers receive advice on pest management strategies from public or from private (pesticide company affiliated) extension services? We use survey data from 733 Swiss fruit growers who are currently contending with an infestation by an invasive pest, the fruit fly Drosophila Suzukii. We find that farmers who are advised by public extension services are more likely (+9–10%) to use preventive measures (e.g. nets) while farmers who are advised by private extension services are more likely (+8–9%) to use synthetic insecticides. These results are robust to the inclusion of various covariates, ways to cluster standard errors, and inverse probability weighting. We also show that our results are unlikely to be driven by omitted variable bias. Our findings have implications for the current debates on both the ongoing privatization of agricultural extension and concerns regarding negative environmental and health externalities of pesticide use.
33. Edu-Communication Strategies of Cashew Production in a Rural Ghanaian Community
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anyarayor, B.K (author), Amadu, M.F. (author), and Alhassan, A. (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-03
- Published:
- Ghana: Extension Education Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12337
- Journal Title:
- Journal of Extension Education
- Journal Title Details:
- Vol. 32 No. 3
- Notes:
- 10 pages., This study examined the edu-communication strategies that agriculture extension service agencies use in the dissemination and promotion of innovation adoption among cashew farmers in the Kpandai district agricultural zones in Northern Ghana. A total of 140 cashew farmers were sampled using simple random sampling technique. Three District Agricultural Officers (DAO) and twenty-one satellite Agriculture Extension Officers (AEO) were also drawn into the sample. The results of the study show that, face to face interaction, field demonstration, entertainment- education through community radio broadcasting and Farmer Group Discussions (FGDs) were extensively and efficiently used by the AEOs to promote adoption of improved production technologies among cashew farmers. The study discovered that EduCom strategies contribute to higher rates of adoption and partly accounts for increased cashew yields in the study area. The indigenisation of agriculture extension services approaches using local language in the design and dissemination of adoption process is, highly recommended as a core tenet of technology dissemination if higher adoption rates are expected.
34. Effective communication of 4-H program essentials to 4-H families
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lewis, Kendra M. (author), Borba, John (author), Hill, Russell D. (author), and Miller, JoLynn C. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10613
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 4 pages., Article #: 3TOT5, via online journal., Youths and parents in the California 4-H program have reported issues with communication and challenges in understanding the program. As a result, we developed a family handbook and other supporting documents to help youths and parents navigate the California 4-H program. This article addresses the development, dissemination, and reach of the handbook. Additionally, the article discusses future directions and implications for other Extension programs.
35. Empowerment of Stakeholders for Scaling-Up: Digital Technologies for Agricultural Extension
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bhattacharyya, Tapas (author), Wani, Suhas (author), and Tiwary, P. (author)
- Format:
- Book chapter
- Publication Date:
- 2021-11-18
- Published:
- International: Springer Link
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12482
- Journal Title:
- Scaling-up Solutions for Farmers
- Notes:
- Pages 121-147 in Scaling-up Solutions for Farmers., In most of the developing countries in Asia and Africa large yield gaps are existing between the current farmers’ yields and potential achievable yields. The necessity of meeting the farmers’ requirement to scale up research results is paramount for adequate food production. This requires empowerment of farmers by answering queries of farmers appropriately through different extension channels including state and central machineries. These are the backbone of the agricultural technology development to empower farmers as the major stakeholders and hence requires attention. Lack of awareness among farmers about good agricultural management practices compel them to follow the traditional practices. All agricultural education and research, ultimately aims at increased productivity and economic well-being of farmers. This is possible only when there is a minimum gap between laboratories and land. This gap is bridged by agricultural extension. But human capacity, the content of the information, processes of delivery and technology determine effectiveness of extension services. Non-availability of sufficient extension personnel is a major constraint. To overcome these shortcomings, e-Extension (eE) is the alternative. It is important to rejuvenate the agricultural extension system (AES) with innovative information communication technology (ICT) models for knowledge generation and dissemination. Latest digital technologies are discussed in this chapter on ICT to empower farmers to scale up for reaching the required target of food production with special reference to Indian scenario. There is an urgent need to transform neglected knowledge delivery systems by strengthening the science of delivery which has been neglected by the researchers/development worker/policy makers alike. Availability of new technologies such as information technology (IT), internet of things (IoT), audio and video using cell phones, geographical information system (GIS), simulation modelling, remote sensing (RS) open up new vistas for effective knowledge delivery for achieving the impacts on ground. This will help to cross the “Death Valley of Impacts” for achieving the zero hunger goal by adopting innovative approaches/tools and partnerships.
36. Engaging residents in participatory photomapping and readiness conversations to address the rural obesogenic context
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jensen, Kirstin D. (author), Tifft, Kathee (author), Winfield, Tammy (author), Gunter, Kathy (author), Karp, Grace G. (author), and John, Deborah H. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10-01
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10982
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(5)
- Notes:
- 12 pages., Article #: 5FEA1, via online journal., Extension engaged rural Idaho community stakeholders to assess local resources and readiness to address obesogenic contexts through use of the Extension tool HEAL MAPPS. Through participatory photomapping, focus group involvement, and a community readiness conversation, residents identified environmental resources and local efforts as supports for and barriers to healthful eating and active living. Findings indicated that the community was "vaguely aware" that rural obesity risk is a socioenvironmentally determined issue. Extension professionals using HEAL MAPPS effectively promoted new and shared knowledge of weight health resources among community members, enabled rural residents to have a voice in addressing the community context, and empowered community actions.
37. Evaluating promotional efforts for driving traffic to an extension outreach website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
38. Exploring public speaking self-efficacy in the 4-H presentation program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marshall-Wheeler, Nicole (author), Meng, Yu (author), and Worker, Steven (author)
- Format:
- Journal article
- Publication Date:
- 2022-12-19
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12798
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 60, N. 4
- Notes:
- 5pgs, Strong communication skills are important in an individual’s personal and professional life; however, research regarding what influences youth’s public speaking self-efficacy is limited. To address this gap, we surveyed youth who participated in a statewide presentation event about their self-efficacy and sources of that self-efficacy. Results show mastery experiences have the greatest relationship to youth’s public speaking confidence. Extension can strengthen youth’s public speaking self-efficacy by increasing the number of presentation opportunities and by removing barriers from participating in existing presentation opportunities.
39. Extensao ou comunicacao? La conscientizacion en el medio rural
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Freire, Paulo (author)
- Format:
- Book
- Publication Date:
- unknown
- Published:
- International: Siglo Veintiuno Editores, Mexico, D.F.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27953
- Notes:
- 108 pages.
40. Extension Organizational Strengths: A Delphi Analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamm, Keven (author), Randall, Nekeisha (author), Lamm, Alexa (author), and Sapp, Rochelle (author)
- Format:
- Journal article
- Publication Date:
- 2021-05-01
- Published:
- United States: American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12202
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Volume 62 - Number 2 - 2021
- Notes:
- Sharing the importance of agriculture, agricultural education, and programmatic efforts through Extension is vital to ensuring policy makers and the general public understand the need for supporting the overall agricultural industry. However, communicatingsuch importance can be challenging without accurate, evidence-based language to describe what makes agricultural initiatives unique and effective. Furthermore, having knowledge of the unique strengths of Extension builds a foundation of resources agricultural staff can use in problem-solving, communication, and education techniques. A Delphi study was conducted to research the unique strengths of University of GeorgiaExtension in an effort to better educate and communicate with local and state stakeholders. Findings resulted in 11 strengths that gained 100% agreement from research respondents. Six thematic categories covering all agreed-upon strengths document strengths in an explicit way that can also help with internal communication and education effortswithin the Extension organization.