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2. Burger King tells a whopper
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2020-08
- Published:
- USA: Drovers CattleNetwork, Lenexa, Kansas.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11723
- Journal Title:
- Drovers Cattlenetwork
- Journal Title Details:
- : 4
- Notes:
- Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.
3. Cases in public relations: translating ethics into action
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brunner, Brigitta R. (author) and Hickerson, Corey A. (author)
- Format:
- Book
- Publication Date:
- 2019
- Published:
- USA: Oxford University Press, New York City, New York.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10895
- Notes:
- Book contains 35 case studies about this topic, some of them related to food and drink, the food industry, and environmental quality and natural resources.
4. Cattlemen's best tool
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-12-24
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
- Journal Title:
- Drovers
- Journal Title Details:
- : 4
- Notes:
- Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.
5. Taylor Guitars, guardians of the forest
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Page, Janis Teruggi (author / George Washington University) and Page, William S. (author / Mediawerks PR)
- Format:
- Book chapter
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10903
- Notes:
- See also D10895, Pages 283-289 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Traces the public relations efforts and impacts of Taylor Guitars, El Cajon, California, through collaboration with stakeholders involved in the production, forest preservation and use of an exotic wood, ebony. The firm assumed the role of guardian of the forest and operated "with the philosophy to use what the forest gives us." The approach involved changing the perception of what defined ebony.
6. Udder nonsense
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Henderson, Greg (author)
- Format:
- Editorial
- Publication Date:
- 2019-03
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10288
- Journal Title:
- Drovers Cattlenetwork
- Notes:
- Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.