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12. Everett M. Rogers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kennedy, Adrienne (author)
- Format:
- Article
- Publication Date:
- 2020
- Published:
- International: Salem Press Biographical Encyclopedia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12175
- Notes:
- Online via UI Library Catalog search. Ebscohost. 4 pages., Biography of an influential rural and general sociologist, communication specialist, writer, and professor best known for developing the theory of diffusion and adoption of agricultural and other innovations.
13. Exploring producer innovation adoption using an Extension-led trialing program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany B. (author), Denny, Marina D. (author), Stone, Amanda E. (author), and Mississippi State University
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11359
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 7 pages., via online journal, There are approximately 65 dairy farms in Mississippi (Gregory, 2019) with an estimated annual milk value of $26 million (Mississippi Farm Bureau, n.d.). Mastitis is the most expensive disease in the dairy industry (Neeser, Hueston, Godden, & Bey, 2006) and can decrease milk production by 1,181 kg per lactation in multiparous cows (Wilson et al., 2004). Clinical mastitis accounts for the largest use of antibiotics in livestock species (Thomson, Rantala, Hautala, Pyörälä, & Kaartinen, 2008), a circumstance that raises concerns of antimicrobial resistance (Pol & Ruegg, 2007; Wang et al., 2015) and increases producer expenses due to purchasing antibiotics and discarding milk during treatment (Rollin, Dhuyvetter, & Overton, 2015). On-farm bacteriological culturing (OFBC) enables producers to distinguish among broad categories of microorganisms with great accuracy and provides results within 24 hr, versus approximately a week when cultures are sent to a laboratory (Down, Bradley, Breen, & Green, 2017). Despite the availability of several viable OFBC systems, adoption of OFBC in Mississippi has been limited. The purpose of the study reported here was to implement and evaluate an OFBC pilot test with a small sample of Mississippi dairy producers. The objectives of the study were to identify reasons for producers' lack of OFBC adoption, to explore change in producers' knowledge and perceptions of OFBC before and after trial, and to assess the effectiveness of an Extension-led trialing program relative to OFBC adoption.
14. Exploring producer innovation adoption using an extension-led trialing program
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany A. (author), Denny, Marina D. (author), and Stone, Amanda E. (author)
- Format:
- Journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12318
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 58, n. 1
- Notes:
- 7 pages, On-farm bacteriologic culturing (OFBC) provides quick and inexpensive mastitis diagnosis, but commercial adoption of this innovation has been low in Mississippi. We implemented an Extension-led trialing program to identify reasons for producers' lack of OFBC adoption, explore change in producers' knowledge and perceptions of OFBC, and assess the effectiveness of the program relative to OFBC adoption. Most producers were unaware of OFBC initially but identified several benefits after trialing it for 30 days. The methodology for designing and implementing a trialing program based on Rogers's diffusion of innovation framework was effective and could be replicated easily in other contexts.
15. How will we eat and produce in the cities of the future? From edible insects to vertical farming - a study on the perception and acceptability of new approaches
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Specht, Kathrin (author), Zoll, Felix (author), Schumann, Henrike (author), Bela, Julia (author), Kachel, Julia (author), and Robischon, Marcel (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: D10870
- Journal Title:
- Sustainability
- Journal Title Details:
- 11(16)
- Notes:
- Via online. 27 pages., Global challenges such as climate change, increasing urbanization and a lack of transparency of food chains, have led to the development of innovative urban food production approaches, such as rooftop greenhouses, vertical farms, indoor farms, aquaponics as well as production sites for edible insects or micro-algae. Those approaches are still at an early stage of development and partly unknown among the public. The aim of our study was to identify the perception of sustainability, social acceptability and ethical aspects of these new approaches and products in urban food production. We conducted 19 qualitative expert interviews and applied qualitative content analysis. Our results revealed that major perceived benefits are educational effects, revaluation of city districts, efficient resource use, exploitation of new protein sources or strengthening of local economies. Major perceived conflicts concern negative side-effects, legal constraints or high investment costs. The extracted acceptance factors deal significantly with the “unknown”. A lack of understanding of the new approaches, uncertainty about their benefits, concerns about health risks, a lack of familiarity with the food products, and ethical doubts about animal welfare represent possible barriers. We conclude that adaptation of the unsuitable regulatory framework, which discourages investors, is an important first step to foster dissemination of the urban food production approaches.
16. Innovation diffusion in an agricultural health center: moving information to practice
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Almeida, Fabio (author), Cramer, Mary (author), Wendl, Mary (author), Anderson, Matthew (author), and Rautiainen, Risto (author)
- Format:
- Journal article abstract
- Publication Date:
- 2019
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10540
- Journal Title:
- Journal of Agromedicine
- Journal Title Details:
- 24(3) : 239-247
- Notes:
- 8 pages., via online journal., Documents fragmentation of an existing information-sharing network. Authors recommend broadening diversity in stakeholder engagement to enhance the information flow for dissemination and diffusion in practice.
17. Interpersonal communication and diffusion of innovation in agriculture sector of Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Khan, Masrur Alam (author) and Akhtar, Pervaiz (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11913
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(1) : 1-9
- Notes:
- Online from UI Library subscription., Study examined interpersonal influence during the diffusion of agricultural innovation in a rural district of Pakistan. Findings revealed that interpersonal communication had a major role in agricultural activities, particularly that farmers were motivated through face-to-face discussion.
18. Muck vegetable growers : diffusion of innovations among specialized farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, E.M. (author) and Burdge, R.J. (author)
- Format:
- Book
- Publication Date:
- unknown
- Published:
- USA: Wooster, Ohio : Ohio Agricultural Experiment Station
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 47 Document Number: B05764
- Notes:
- folder is placeholder only, Research circular / Ohio Agricultural Experiment Station ; 94
19. Role of agricultural journalism in diffusion of farming technologies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yaseen, Muhammad (author), Karim, Mujahid (author), Luqman, Muhammad (author), and Mehmood, Muhammad Umer (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- Pakistan
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12176
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- 57(4) : 289-294
- Notes:
- Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.
20. Social media use in American counties: geography and determinants
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pick, James (author), Sarkar, Avijit (author), and Rosales, Jessica (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11367
- Journal Title:
- International Journal of Geo-Information
- Journal Title Details:
- 8, 424
- Notes:
- Online via Directory of Open Access Journals (DOAJ). 25 pages, Researchers analyzed the spatial dimension and socioeconomic determinants of social media utilization in 3,109 counties in the United States. Subsamples involved metropolitan, micropolitan, and rural regions. Findings compared usage of Twitter, Facebook, LinkedIn, and all social media, by region of the nation.
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