3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
15 pages., Securing the adoption of scalable agro-educational information and communication technology (ICT) solutions by farmers remains one of the international development community’s most elusive goals – in part due to two key gaps in the data: (1) limited comparisons of competing knowledge-delivery methods, and (2) few to no follow-ups on long-term knowledge retention and solution adoption. Addressing both of these gaps, this follow-up study measures farmer knowledge retention and solution adoption two years after being trained on an improved postharvest bean storage method in northern Mozambique. The results found animated-video knowledge delivery at least as effective as a traditional extension approach for knowledge retention (97.9%) and solution adoption (89%). As animated video can more cost-effectively reach the widest – even geographically isolated – populations, it readily complements extension services and international development community efforts to secure knowledge transfer and recipient buy-in for innovations. Implications and future research for adult learning are also discussed.
23 pages., Online via open access., How is bilateral development cooperation communicated about in the news? How does a donor agency communicate for and about development? And what are the links between one and the other? This article focuses on a 2016 expose reported on Swedish public television about alleged corruption in aid to Zambia, reflecting failure of both donor and recipient. Authors focus on the news media as mediator of the donor's communication with its tax-paying audiences and demonstrated potentials of an integrated conceptual approach to communication for and about development. Findings reveal greater media coverage of financial accountability than on doing good for Zambian citizens.
14 pgs., There is an overwhelming scientific consensus that global climate is changing with associated devastating, yet differential impacts on different world regions. This, therefore, calls for efforts to improve our understanding of the phenomenon as a way of enhancing mitigation and adaptation measures.Although a lot has been done in this respect, the present study examines the extent to which misnomers associated with the calendar months and local climate events can be employed to convey the phenomenon of climate change to rural agriculturists in the Bolgatanga municipality. The study establishes that the names of the calendar months, which serve asgoalposts for local agricultural practices no longer portray their true meaning due to climate change. The study, therefore, recommends the use of nuanced ways of communicating climate change to local agriculturists,using scientific research, lived experiences as well as socially and culturally embedded tools such as misnomers associated with local climate events.
International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
Notes:
3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."
14pgs, The World Health Organization (WHO) has used communication methods to promote the international ban of the agricultural pesticides paraquat, glyphosate and chlorpyrifos. This ban has led to misunderstanding among farmers who still use these chemicals, which may be available under different brand names. Communication with the non-scientific community is uncertain leading to miscommunication, especially where scientific language is used. Governments have banned the use of these agricultural chemicals. The scientific arguments are not necessarily understood by famers so they may ignore the prohibition and continue using them or other similar chemicals. This study uses story-telling and qualitative research methods where a questionnaire is combined with the content analytical technique. The quantitative research method was used to collect data in the field where 351 participants took part. Participatory action research is a method where community farmers engaged in self-reflection on the impact of chemicals on their fields, their health and the health of others. Their understanding of the non-chemical usage model and good agricultural practice farmers in the vicinity, especially as they were personally involved in the creation of the media from script preparation, to acting, filming, and evaluating the final docu-dramas. The findings of the docu–drama programmes of 5 GAP farmers are presented to identify the perception of how to avoid using chemicals and their solutions for tangerine farmers through a manual that is the media output from the project and the resulting findings suggesting that the factors related to the effectiveness of scientific communication are divided into pull factors and push factors.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14546
Notes:
Pages 150-162 in Neville Jayaweera and Sarath Amunagama (eds.), Rethinking development communication. Asia Mass Communication Research and Information Centre, Singapore.
4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10199
Notes:
ACDC houses page 1 of the 74-page posting. The full posting was retrieved from: revolvy.com/page/developmentcommunication, Definition posted in Wikipedia
