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    2. Consumer perception toward “superfoods”: a segmentation study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Franco Lucas, Bárbara (author), Götze, Franziska (author), Alberto Vieira Costa, Jorge (author), and Brunner, Thomas A. (author)
    Format:
    Journal Article
    Publication Date:
    2022-03-04
    Published:
    United States: Routledge (Taylor & Francis Group)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12585
    Journal Title:
    JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING
    Journal Title Details:
    Online
    Notes:
    20pgs, This study aimed to better understand consumers’ perceptions toward superfoods, to reveal segments of consumers, and to describe their behavioral patterns and sociodemographic characteristics. Data were collected from a mail survey (n = 423). Consumer segmentation revealed six segments. The “superfoodies” (13%) showed a more positive attitude toward superfoods, believing in their health and sustainable benefits. Adventurous consumers (16%) showed less knowledge on superfoods, despite that, they believe in the benefits of those foods after receiving some information during the survey. Involved consumers (13%) presented high nutritional knowledge and believe in the future of superfoods. Indifferent consumers (23%) appear to have a neutral attitude toward superfoods. Skeptical consumers (21%) and rejectors (15%) seem to be more conservative and less interested and unconvinced about the benefits of consuming superfoods. These results help guide those producing, marketing, and selling superfoods, and serve as a basis to develop strategies for different target groups.

    4. Cow's milk still leads in the United States: the case of cow's, almond, and soy milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raszap Skorbiansky, Sharon (author), Saavoss, Monica (author), and Stewart, Hayden (author)
    Format:
    Journal Article
    Publication Date:
    2022-02-10
    Published:
    United States: Wiley Online
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12440
    Journal Title:
    Journal of Agricultural Economics
    Journal Title Details:
    Volume 53, Issue 1
    Notes:
    11 pages, While cow's milk and plant-based milk are often hypothesized to be substitutes, much remains unknown about the impacts that plant-based milks have on the retail price for cow's milk, if any. We explore the individual retail price relationship between two plant-based milks, almond and soy, with cow's milk. If the markets are cointegrated, and shocks in the plant-based markets affect the cow's milk market, it can add volatility to cow's milk prices, which could have implications for costs and benefits of the USDA Dairy Margin Coverage Program and price calculations by the Federal Milk Marketing Orders (FMMO). However, while we find evidence that plant-based milk prices react to shocks in cow's milk prices, we do not find evidence that cow's milk prices respond to changes in plant-based milk prices.

    6. Invasion of the brown marmorated stink bug (hemiptera: pentatomidae) into the united states: developing a national response to an invasive species crisis through collaborative research and outreach efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ludwick, Dalton (author), Morrison, William R (author), Acebes-Doria, Angelita L (author), Agnello, Arthur M (author), Bergh, J Christopher (author), Buffington, Matthew L (author), Hamilton, George C (author), Harper, Jayson K (author), Hoelmer, Kim A (author), Krawczyk, Gregory (author), Kuhar, Thomas P (author), Pfeiffer, Douglas G (author), Nielsen, Anne L (author), Rice, Kevin B (author), Rodriguez-Saona, Cesar (author), Shearer, Peter W (author), Shrewsbury, Paula M (author), Talamas, Elijah J (author), Walgenbach, James F (author), and Wiman, Nik G (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    United States: Oxford University Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12276
    Journal Title:
    Journal of Integrated Pest Management
    Journal Title Details:
    Vol. 11 Issue 1
    Notes:
    16 pages, Halyomorpha halys (Stål), the brown marmorated stink bug, is a globally invasive stink bug species. Its first major outbreak was in the United States, where it has caused millions of dollars in damage, threatened livelihoods of specialty crop growers and impacted row crop growers, and become an extreme nuisance pest in and around dwellings. The BMSB IPM Working Group, funded by the Northeastern IPM Center, was central to providing a mechanism to form a multidisciplinary team and develop initial and subsequent research, Extension, regulatory and consumer priorities. Ultimately, a project team consisting of over 50 scientists from 11 institutions in 10 states obtained the largest ever USDA-NIFA Specialty Crop Research Initiative CAP grant, totaling over $10.7 million, to tackle this crisis over a 5-yr period (2011–2016). Researchers and Extension educators integrated stakeholder feedback throughout the course of the project, and priorities evolved according to needs of affected growers and public stakeholders. Initially, the team focused on identification of H. halys , its damage symptoms and crop-specific risks, and short-term mitigation strategies for crop protection. Subsequently, work focused on its biology, ecology, and behavior leading to the development of potential longer-term IPM tactics and landscape level management solutions, including biological control. This work continues under a second SCRI CAP grant (2016–2021). The information from the initial team reached an estimated 22,000 specialty crop stakeholder contacts via Extension efforts, and over 600 million people via mainstream media. We highlight the main lessons learned from coordinating a national response to the threat posed by H. halys to agriculture in the United States.

    8. ‘I will know it when I taste it’: trust, food materialities and social media in Chinese alternative food networks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Martindale, Leigh (author)
    Format:
    Journal article
    Publication Date:
    2021-06
    Published:
    United States: Springer Nature
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12225
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    v. 38, iss. 2
    Notes:
    15 pages, Trust is often an assumed outcome of participation in Alternative Food Networks (AFNs) as they directly connect producers with consumers. It is based on this potential for trust “between producers and consumers” that AFNs have emerged as a significant field of food studies analysis as it also suggests a capacity for AFNs to foster associated embedded qualities, like ‘morality’, ‘social justice’, ‘ecology’ and ‘equity’. These positive benefits of AFNs, however, cannot be taken for granted as trust is not necessarily an outcome of AFN participation. Using Chinese case studies of AFNs, which are characterised by a distinct form of trust pressure—consumers who are particularly cynical about small scale farmers, food safety and the organic credentials of producers—this paper highlights how the dynamics of trust are in constant flux between producers and consumers. I suggest that it is the careful construction of the aesthetic and multi-sensory qualities of food, which is often celebrated via social media, that human centred relations in Chinese AFNs are mediated. This leads to two key conclusions: first, that the key variable for establishing trust is satisfying the consumer’s desire for safe (i.e. "fresh") food; and second, the materiality of the food and the perception of foods materiality (especially through social media), must both be actively constructed by the farmer to fit the consumer’s ideal of freshness.