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2. Notes on communicating
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Taylor, Hal R. (author)
- Format:
- Teaching material
- Publication Date:
- n.d.
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07246
- Notes:
- Hal R.Taylor Collection., From author., Packet of notes and resources written and assembled by the author through the years for communication training, with emphasis on theory and process of communication. Some are resources from the Communication Training Program of the National Project in Agricultural Communications (NPAC), Michigan State University, East Lansing.
3. Sustainability, ecology, and agriculture in women farmers' voices: culture-centering gender and development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dutta, Mohan J. (author) and Thaker, Jagadish (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11906
- Journal Title:
- Communication Theory
- Journal Title Details:
- 30 : 126-148
- Notes:
- 23 pages, Via UI Library online subscription., Authors described issues and potentials addressed by poor women farmers in India through sanghams (cooperatives). Findings pointed toward the desire and need for communication sovereignty in resistance to patriarchal, expert-led concepts of privatization that discount their knowledge and their role in making decisions.
4. Theories and models of technology adoption in agricultural sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dissanayake, C.A.K. (author), Jayathilake, W. (author), Wickramasuriya, H.V.A. (author), Kopiyawattage, K.P.P. (author), and Wasala, W.M.C.B. (author)
- Format:
- Journal article
- Publication Date:
- 2022-11-29
- Published:
- England: Hindawi Limited
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12803
- Journal Title:
- Human Behavior and Emerging Technologies
- Journal Title Details:
- Online
- Notes:
- 15pgs, Agriculture is crucial in catering to the increasing demand for food and employment. Thus, adoption of novel technologies is important. Many scientists have developed different theories and models explaining the process of behavioral change relevant to adoption. They are either completely different, similar, or improvements of previously developed models. Therefore, compilation and summarization of these theories and models will support future studies and researchers. Thus, an analysis of literature on technology adoption was conducted. The review was prepared based on literature from various sources spanning around 50 years. The theories and models identified by different studies were compiled and analyzed in this review paper. Many theories and models in agricultural technology adoption such as transtheoretical model, theory of reasoned action, theory of interpersonal behavior, model for innovation-decision process, different versions of technology acceptance model, theory of planned behavior, theory of diffusion of innovation, task-technology fit, technology readiness, unified theory of acceptance and use of technology, expectancy livelihood model, social cognitive theory, and perceived characteristics of innovating theory were compiled. Each theory and model has its own uniqueness, which had explained different aspects of technology adoption process and factors determining the behavioral change. These theories and models included affecting factors such as technological, personal, social, and economical factors. In conclusion, it can be stated that, rather than having a single theory or a model, an integrated and amalgamated form will be more explanatory for technology adoption.