7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.
Littlefield, Joanne (author / Abraham Baldwin Agricultural College)
Format:
Presentation
Publication Date:
2020-10-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11942
Notes:
PowerPoint visuals from webinar presented to the Society of Agricultural Communication Scholars on October 26, 2020. 16 pages., Presentation featuring techniques and principles of incorporating visual communication into agricultural communication teaching and research efforts.
15 pages, Bioeconomy is deemed to be an ambiguous term with multiple facets: new products from biomass, circular and cascading resource systems, developments of new and more resilient plants, or synthetic biology for molecular biotechnology, to name a few. Accordingly, the term is interpreted just as diversely by involved stakeholders and the broader public. Enabling a clear and constructive dialog on bioeconomy strategies with and among society requires a profound understanding of these perceptions. To address this issue, a representative survey was conducted among the German population in order to scrutinize the general public's understanding of the term bioeconomy, citizens’ knowledge, fears, and expectations, as well as factors explaining their attitudes toward the bioeconomy. Our results indicate that, so far, German citizens are not very familiar with the concept. Its underlying ideas, however, are vastly appreciated. Support for a sustainable bioeconomy is thus strong and connected to high expectations in terms of environmental and economic benefits, which needs to be taken into account both in the implementation and communication of bioeconomy strategies. Support for the bioeconomy is furthermore connected to beliefs that reflect environmental concern and to pro-environmental behavior. While most measures and principles related to the bioeconomy (e.g., the use of biogas, biofuels, renewable materials for everyday products or buildings, or the cascading and circular use of resources) are strongly appreciated, the use of genetic engineering, for example, is opposed, mainly with regard to its applications in agriculture and industry, to a lesser extent in medicine.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9 Document Number: D09071
Notes:
Includes Documents B00239, B01341, B02044, B02311, C08798, C12642, C12643, C12644, C12645, C12646. In four folders in the box., Francis C. Byrnes Collection
19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
6 pages., via online journal., History and value of newsreels as information sources for theater goers, including those in rural areas. Author identifies the Moving Image Research Collections located at the University of South Carolina. They were contributed by 20th Century Fox in the early 1980s.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
Notes:
Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
2 pages., Online via publisher. 2 pages., Report from a former ACE officer who played a key role in "setting high standards for the ACE journal, then known as AAACE Quarterly, to a refereed, high-quality publication, now the Journal of Applied Communication."
