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2. Characterizing Viewpoints of Scholars in Agricultural Communications as they Relate to Research Themes in the Journal of Applied Communications: A Q Methodological Study
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Parrella, Jean (author), Spence, Jessica (author), Redwine, Tobin (author), and Leggette, Holli R. (author)
- Format:
- Journal Article
- Publication Date:
- 2021-10-01
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12304
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 27 pages., Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
3. Exploring source credibility when communicating about agricultural science on twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fortne, Allison R. (author), Lamm, Alexa J. (author), Borron, Abigail (author), Holt, Jessica (author), and Moore, Allen J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12715
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol 106, N.3
- Notes:
- 18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.
4. Key questions: NCR-90's potential contributions to rural/agricultural communication research needs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Questionnaire
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09724
- Notes:
- NCR-90 Collection, 7 pages.
5. NPAC PUBS #4
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author)
- Format:
- File
- Publication Date:
- unknown
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9 Document Number: D09071
- Notes:
- Includes Documents B00239, B01341, B02044, B02311, C08798, C12642, C12643, C12644, C12645, C12646. In four folders in the box., Francis C. Byrnes Collection
6. Origins of the JAC (Journal of Applied Communications)
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Donnellan, LaRae (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11641
- Journal Title:
- ACE Retiree Update
- Journal Title Details:
- May
- Notes:
- 2 pages., Online via publisher. 2 pages., Report from a former ACE officer who played a key role in "setting high standards for the ACE journal, then known as AAACE Quarterly, to a refereed, high-quality publication, now the Journal of Applied Communication."