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2. Cooperative extension and sustainability outreach: programmatic successes, administrative support, and areas for improvement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brain McCann, Roslynn (author), Apel, Mark (author), Dove, Clark (author), Madhosingh-Hector, Ramona (author), Kipp Searcy, Jennison (author), and Kay, David (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11351
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.
3. Evaluating promotional efforts for driving traffic to an extension outreach website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Campbell, Tim (author), Shaw, Bret (author), Rao, Amulya (author), and Klink, Jenna (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10607
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(3)
- Notes:
- 7 pages., Article #:3RIB1, via online journal., As online communication becomes more important to Extension professionals, understanding how promotional strategies affect the number of people accessing online content also becomes more important. We tracked website visits resulting from four different promotional efforts to understand relative effectiveness of these efforts. Each effort was unique in cost, efficacy, and efficiency. We found that using multiple promotional approaches to drive traffic to educational content can increase engagement over time and allow for reaching larger audiences.
4. Stakeholders' mental models of soil food value chain in the Everglades
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Friedrichsen, Claire N. (author), Daroub, Samira H. (author), Monroe, Martha C. (author), Stepp, John R. (author), and Gerber, Stefan (author)
- Format:
- Online journal article
- Publication Date:
- unknown
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10497
- Journal Title:
- Geoderma
- Journal Title Details:
- 343: 166-175
- Notes:
- 10 pages., via online journal., Peri-urban environments, where agriculture and urbanization interact, pose unique challenges for soil management. In Miami-Dade County, Florida USA, this interaction is especially important; a population of 2.7 million lives in an urban county with only 6% of the area zoned agriculture. Miami-Dade County is a major producer of tropical fruit and winter vegetables for the U.S., and is located within the Everglades ecosystem. Relatively little information is known about research and extension within peri-urban environments concerning soil health and management. Ethnopedological work has contributed to ethno-scientific knowledge by bridging the communication gap between scientists and locals concerning soil taxonomies, soil health, and soil fertility management. This study explores mental models of farmers and experts, examining the communication gap concerning soil health and food security. Semi-structured interviews were used to collect data from farmers (n = 19) and experts (n = 13). All stakeholders perceived pressures from urbanization as the main barrier to farmers' ability to continue to produce food, maintain their soil health, and contribute to national food security. The mental models of farmers reveal their ability to continue farming depends on their ability to construct and sustain a system—the soil food value chain. In this system, the farmer generates farm capital from a combination of high quality products, lower quality produce, and culls. This farm capital includes value-added products or soil amendments. However, experts did not perceive their responsibility to include maintaining a system, rather, only improving production. Experts' research and extension focused on improving product quality, increasing yield, decreasing cost of production, and minimizing the environmental impact of production. The mental models of farmers suggest research and extension related to building and maintaining the entire soil food value chain would increase the likelihood the farmers would better care for their soil and be profitable. This research contributes to the literature by recognizing the importance of examining the barriers to soil communication between stakeholders, as well as the importance to include examining soil within the larger food system.
5. Understanding factors that support well-functioning community coalitions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jacobs, Laurel (author), Orzech, Kathryn (author), Goodman, Greg (author), LeGros, Theresa (author), and Martinez, Stephanie (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11350
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 10 pages., Article #: v58-1rb1, via online journal., Coalitions are central to Extension's community-based programs. To assess characteristics that support well-functioning coalitions and to support coalitions in which Extension stakeholders participate, we used the Wilder Collaboration Factors Inventory to assess 10 Supplemental Nutrition Assistance Program Education coalitions on the basis of research-tested collaboration success factors. Overall, the 103 coalition members who responded reported strengths related to communication and shared purpose and weaknesses in the areas of resources and process and structure for achieving the coalitions' aims. Our project represents a low-burden method for assessing Extension coalitions to understand the characteristics that are likely to support the achievement of collective goals.