President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.