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    1. A tale of two case studies: comparing Coca-Cola's divergent corporate social responsibility initiatives and the resulting ethical implications

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Austin, Lucinda L. (author / University of North Carolina at Chapel Hill), Schultz, MaryClaire (author / Elon University), and Gaither, Barbara Miller (author / Elon University)
    Format:
    Book chapter
    Publication Date:
    2019
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10898
    Notes:
    See also D10895., Pages 95-103 in Brigitta R. Brunner and Corey A. Hickerson (editors), Cases in public relations: translating ethics into action. Oxford University Press, New York City, New York. 359 pages., Reports on goals of McDonald's to increase transparency with consumers. While their goals are clear, their actions fall short."

    2. Burger King pulls its "anti-cow" ad campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2020-08-03
    Published:
    USA: AgWeb
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11726
    Notes:
    Online from AgWeb.com via AgriMarketing Weekly. 2 pages., Discontinued advertising campaign based on inaccurate information about using lemongrass in cows' diets to reduce methane emissions by "up to 33%."

    3. Burger King tells a whopper

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2020-08
    Published:
    USA: Drovers CattleNetwork, Lenexa, Kansas.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11723
    Journal Title:
    Drovers Cattlenetwork
    Journal Title Details:
    : 4
    Notes:
    Via online from publisher., "The Front Gate" editorial confronts advertising campaign of Burger King based on misleading, inaccurate information about the role of cattle in generating global greenhouse gas emissions.

    4. Making messy data work for conservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dobson, A.D.M. (author), Milner-Gulland, E.J. (author), Aebischer, Nicholas J. (author), Beale, Colin M. (author), Brozovic, Robert (author), Coals, Peter (author), Critchlow, Rob (author), Dancer, Anthony (author), Grove, Michelle (author), Hinsley, Amy (author), Ibbett, Harriet (author), Johnston, Alison (author), Kuiper, Timothy (author), Le Comber, Steven (author), Mahood, Simon P. (author), Moore, Jennifer F. (author), Nilsen, Erlend B. (author), Pocock, Michael J.O. (author), Quinn, Anthony (author), Travers, Henry (author), Wilfred, Paulo (author), Wright, Joss (author), and Keane, Aidan (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167; Folder: 201 Document Number: D11695
    Journal Title:
    One Earth
    Journal Title Details:
    2(5) : 455-465
    Notes:
    11 pages., Authors present an overview of the opportunities and limitations associated with messy data which conservationists increasingly use (e.g., citizen science records, ranger patrol observations). They also explain how the preferences, skills, and incentives of data collectors affect the quality of the information these data contain and the investment required to unlock their potential.

    5. Udder nonsense

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2019-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10288
    Journal Title:
    Drovers Cattlenetwork
    Notes:
    Opinion article, Via online digital edition. 1 page., Editor speaks to inaccuracies in politicians' descriptions of "farting cows" as a significant factor in greenhouse gas emissions in the U.S.