Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12141
Notes:
Online via AgriMarketing Weekly. 1 page., A March 1 occasion marking the retirement and legacy of Lyle E. Orwig, co-founder and chairman of Charleston-Orwig communications agency, recently rebranded as C.O.nxt.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12131
Notes:
News release from the Pear Bureau Northwest introduces the first winner in a nationwide "Aisle of Red Pears" display challenge. This article features displays at the Fresh Thyme store in Iowa. 3 pages., "We have seen some amazing displays that are resulting in double digit sales increases."
3pgs, The award recognizes organizations working towards stronger local food systems and more power in the hands of smaller agricultural producers around the globe.
Via online issue. 1 page., Description of an award-winning handbook, entitled "Guide to the Capitol." It was produced and published by the Kansas Farm Bureau for use by members in engaging with elected officials at the Statehouse in Topeka, Kansas.
Via online issue. 1 page., Announcement and brief description of the award-winning ARC feature story, "Overcoming labor challenges," entered by Farm Credit East.
Online from publication. 1 page., Produce Market Guide magazine invites applicants for a new Produce Artist Award to honor the work of merchandisers bringing seasonality to life in produce departments with large, creative displays that show shoppers which fruits and vegetables are plentiful, delicious and a great value in a given week.
Via online issue. 6 pages., Part of a series about how to succeed in produce display contests. This article emphasizes how display contests grow shopping basket size, expose new items to customers, help create an engaging image, build teamwork within the store, generate fun, and allow your community and beyond to see your work. "In the end, it really is all about having fun."
Online from publisher. 1 page., Memories of a 32-year member of AAEA, including eight years as executive secretary-treasurer and recipient of the 2010 AAEA Meritorious Service Award.
Via online issue. 2 pages., Introduction and description of Golden ARC Award in social media for the Moo Lab entry submitted by Midwest Dairy and FLM Harvest.
UI Library subscription., Introduction of Gary Truitt and Joe Cornely as new inductees into the Hall of Fame of the National Association of Farm Broadcasting (NAFB).
USA: National Association of Farm Broadcasting, Platte City, Missouri.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11411
Notes:
97 pages., 2019 membership directory of the organization, including members of current NAFB councils and historical member information. "NAFB 75 years strong."
Online from publication. 2 pages., Report of a Food Impact Award presented to Food Fight GA, an organization established during the COVID-19 pandemic to help Atlanta-area restaurant workers and farmers who supply the restaurants. The organization distributed nearly 4,000 produce boxes to restaurant workers and farmers.
Online from publisher. 12 pages., Set of photographs taken by Jim Patrico, 2020 AAEA Photo of the Year winner. "...a superb example of visual storytelling. There isn't a weak photo in the bunch."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10892
Notes:
Online from the Institute for Rural Journalism and Community Issues, Lexington, Kentucky, Rural Blog. 3 pages., Describes the editorial approach of two award-winning local newspapers in focusing on the human toll of changing market forces in the dairy industry.
Via online. 1 page., Announcement of Leigh Radford, retired national head of rural and national programs with Australian Broadcasting Corporation (ABC) Regional, as recipient of the 2019 Order of Australia Medal(OAM).
2 pages., Online from publisher., Report from the photographer who took a winning photograph in the 2019 AAEA communications competition. Described conditions and methods used.
2 pages., Via online journal., Author's editorial in Farm Futures magazine was a winning entry in the 2018 AAEA Communication recognition program. Author questioned the presidential trade and immigration moves that "to me, made no sense for U.S agriculture or for that matter the general economy." In this article he described his rationale, reader reactions, and approach to writing editorials.
The award-winning editorial (two pages)is attached to this document. It is available online at https://www.farmprogress.com/farm-life/beware-rural-outrage-cycle., Via online issue. 2 pages., This editorial was written by the author of the winning entry in the Editorial Opinion category, 2019 AAEA communications contest.
UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.
9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.
Online from publisher. 5 pages., Career summary, including service as president of the American Agricultural Editors' Association (AAEA) during 1986-87 and 2011 recipient of the AAEA Lifetime Achievement Award.
