Subject Term: attitudes / Within Last x Years: within 5 Years

Start Over Subject Term attitudes Within Last x Years within 5 Years

1. Small restaurant chains improve customer satisfaction, large chains deterioriate

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02888
Notes:: Website of the American Customer Satisfaction Index. 2 pages.

2. Farmer;s motivation to adopt sustainable agricultural practices

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Menozzi, Davide (author), Fioravanzi, Martina (author), and Donati, Michele (author)
Format:: Journal article
Publication Date:: unknown
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08768
Journal Title:: Bio-based and Applied Economics
Journal Title Details:: 4(2) : 125-147

3. Communication slides

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Francis C. (author)
Format:: unknown
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09099
Notes:: 15 slides and 2 pages of notes., Francis C. Byrnes Collection

4. Why isn't ag invited to the party? Earning trust in innovation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fleck, Terry (author)
Format:: Opinion
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: D09214
Notes:: The Center for Food Integrity

5. A study of student attitudes toward word processors in teaching news writing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Reisner, Ann (author)
Format:: Research brief
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09707
Notes:: Dissertation, NCR-90 Collection, University of Illinois Office of Agricultural Communications Extension Education

6. Wisconsin dairy farmers' perception of the credibility of BGH information sources

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Marquart, John (author)
Format:: study summary
Publication Date:: unknown
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09890
Notes:: NCR-90 Collection, University of Wisconsin, 1 page.

7. Ideological attitudes on environmental attitudes of gatekeepers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Niazi, Tarique (author)
Format:: study summary
Publication Date:: unknown
Published:: Pakistan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09891
Notes:: NCR-90 Collection, University of Wisconsin, 1 page.

8. Knowledge, attitude and practices relating to zoonotic diseases among livestock farmers in Punjab, India

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Singh, B.B. (author), Kaur, R. (author), Gill, G.S. (author), Gill, J.P.S. (author), Soni, R.K. (author), and Aulakh, R.S. (author)
Format:: Journal article
Publication Date:: 2019
Published:: India: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10184
Journal Title:: Acta Tropica
Journal Title Details:: 189: 15-21
Notes:: Journal homepage: www.elsevier.com/locate/actatropica, Via online journal, Zoonotic diseases cause significant health and economic impact in developing countries such as India. Many zoonotic diseases are prevalent in the livestock and as an occupational zoonosis in the livestock farmers in India. Lack of knowledge on the disease transmission, prevention and control measures is a potential high risk for the occurrence of zoonotic diseases in the livestock and its keepers in India. We conducted this study to understand knowledge, attitude and practices of livestock farmers regarding zoonoses. Five villages from each of the 22 districts of the state were conveniently selected (n = 110). Farmers available at village community sites were enrolled in the study and requested to complete a custom designed questionnaire (n = 558). In addition, livestock farmers attending basic livestock husbandry training were also surveyed (n = 301). Data from questionnaires was used to create three index variables: (a) knowledge score; (b) attitude score and (c) practice score. Association between demographic and other explanatory variables with knowledge score was evaluated using linear regression analyses. Similarly, the association between knowledge and attitude score with practice score was evaluated. Of the 859 participants, 685 (80%) livestock farmers had heard the term ‘zoonoses’ but only 345 (40%), 264 (31%) and 214 (25%) farmers were aware of the zoonotic nature of tuberculosis, Japanese encephalitis and taeniosis, respectively. For practices, 23% farmers reported consumption of raw milk and only 10% and 8% livestock farmers ever got their animals tested for brucellosis and tuberculosis, respectively. The low level of education and being a cattle farmer were negatively associated with the farmer’s knowledge on zoonotic diseases. The attitude score was positively associated with the practice score of the participants. The results indicate need for educating the livestock farmers particularly those with a low level of education to reduce the health and economic impact of zoonotic diseases in India.

9. Better than chocolate: one thing consumers would love from the food industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research brief
Publication Date:: 2019-02-08
Published:: USA: Center for Food Integrity, Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10221
Notes:: 2 pages.

10. Consumers' Evaluations of Genetically Modified Food Messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.

11. Consumer attitudes towards production diseases in intensive production systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Clark, Beth (author), Panzone, Luca A. (author), Stewart, Gavin B. (author), Kyriazakis, Ilias (author), Niemi, Jarkko K. (author), Latvala, Terhi (author), Tranter, Richard (author), Jones, Philip (author), and Frewer, Lynn J. (author)
Format:: Online journal article
Publication Date:: 2019-01-10
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10240
Journal Title:: PLoS ONE
Journal Title Details:: 14(1)
Notes:: Many members of the public and important stakeholders operating at the upper end of the food chain, may be unfamiliar with how food is produced, including within modern animal production systems. The intensification of production is becoming increasingly common in modern farming. However, intensive systems are particularly susceptible to production diseases, with potentially negative consequences for farm animal welfare (FAW). Previous research has demonstrated that the public are concerned about FAW, yet there has been little research into attitudes towards production diseases, and their approval of interventions to reduce these. This research explores the public’s attitudes towards, and preferences for, FAW interventions in five European countries (Finland, Germany, Poland, Spain and the UK). An online survey was conducted for broilers (n = 789), layers (n = 790) and pigs (n = 751). Data were analysed by means of Kruskal-Wallis ANOVA, exploratory factor analysis and structural equation modelling. The results suggest that the public have concerns regarding intensive production systems, in relation to FAW, naturalness and the use of antibiotics. The most preferred interventions were the most “proactive” interventions, namely improved housing and hygiene measures. The least preferred interventions were medicine-based, which raised humane animal care and food safety concerns amongst respondents. The results highlighted the influence of the identified concerns, perceived risks and benefits on attitudes and subsequent behavioural intention, and the importance of supply chain stakeholders addressing these concerns in the subsequent communications with the public.

12. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.

13. Agricultural trade publications and the 2012 Midwestern U.S. drought: A missed opportunity for climate risk communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
Format:: Journal article
Publication Date:: unknown
Published:: Netherlands: Elsevier Science BV
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
Journal Title:: Climate Risk Management
Journal Title Details:: 15 : 45-60
Notes:: 16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.

14. Antibiotics issue may impact meatless movement

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fleck, Terry (author)
Format:: Research summary
Publication Date:: 2019-03-18
Published:: USA: Center for Food Integrity, Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10279
Notes:: 2 pages.

15. A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nadia Adnan (author), Shahrina Md Nordin (author), Mohamad Ariff Bahruddin (author), and Ahmad Hussen Tareq (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: International: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10291
Journal Title:: Trends in Food Science & Technology
Journal Title Details:: 86 : 439-452
Notes:: 14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.

16. Poll: How does the public think journalism happens?

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10306
Journal Title:: Columbia Journalism Review
Notes:: 8 pages., Via online., Results of a national poll for Columbia Journalism Review in partnership with Reuters/Ipsos.

17. Consumers may decide the future of U. S. citrus

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2019-02-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10313
Notes:: 2 pages., University of Illinois at Urbana-Champaign., Researchers report consumer research indicating that the "future of U. S. citrus may hinge on consumer acceptance of genetically modified food."

18. Seeing is not always believing: crop loss and climate change perceptions among farm advisors

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Niles, Meredith T. (author), Wiener, Sarah (author), Schattman, Rachel E. (author), Roesch-McNally, Gabrielle (author), and Reyes, Julian (author)
Format:: Online journal article
Publication Date:: 2019-03-26
Published:: USA: IOP Publishing Ltd.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10345
Journal Title:: Environmental Research Letters
Journal Title Details:: 14(4)
Notes:: 11 pages., Via online journal article., As climate change is expected to significantly affect agricultural systems globally, agricultural farm advisors have been increasingly recognized as an important resource in helping farmers address these challenges. While there have been many studies exploring the climate change belief and risk perceptions as well as behaviors of both farmers and agricultural farm advisors, there are very few studies that have explored how these perceptions relate to actual climate impacts in agriculture. Here we couple survey data from United States Department of Agriculture farm service employees (n = 6, 514) with historical crop loss data across the United States to explore the relationship of actual climate-related crop losses on farm to farm advisor perceptions of climate change and future farmer needs. Using structural equation modelling we find that among farm advisors that work directly with farms on disaster and crop loss issues, there is a significant positive relationship between crop loss and perceived weather variability changes, while across all farm advisors crop loss is associated with reduced likelihood to believe in anthropogenic climate change. Further, we find that weather variability perceptions are the most consistently and highly correlated with farm advisors' perceptions about the need for farm adaptation and future farmer needs. These results suggest that seeing crop loss may not lead to climate change belief, but may drive weather variability perceptions, which in turn affect farm adaptation perceptions. This lends further evidence to the debate over terminology in climate change communication and outreach, suggesting that weather variability may be the most salient among agricultural advisors.

19. Forest ownership changes in Europe: State of knowledge and conceptual foundations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Weiss, Gerhard (author), Lawrence, Anna (author), Hujala, Teppo (author), Lidestav, Gun (author), Nichiforel, Liviu (author), Nybakk, Erlend (author), Quiroga, Sonia (author), Sarvašová, Zuzana (author), Suarez, Cristina (author), and Živojinović, Ivana (author)
Format:: Online journal article
Publication Date:: 2019-04-09
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10353
Journal Title:: Forest Policy and Economics
Journal Title Details:: 99 : 9-20
Notes:: 10 pages., Via online journal., Forest ownership is changing in Europe. Reasons include recent institutional changes in Eastern Europe, changing lifestyles of non-agricultural owners and afforestation. At present, there is little comparative analysis across Europe, and the implications that these changes have for forest management and for the fulfilment and redefinition of policy objectives have not been addressed systematically. This paper has been developed in the framework of a European research network on forest ownership change, based on conceptual work, literature reviews and empirical evidence from 28 European countries. It aims to provide an overview of the state of knowledge, to discuss relevant issues and provide conceptual and practical foundations for future research, forest management approaches, and policy making. In particular, it discusses possible approaches for classifying forest ownership types and understandings of “new” forest ownership. One important insight is that the division into public and private forests is not as clear as often assumed and that an additional category of semi-public (or semi-private) forms of forest ownership would be desirable. Another recommendation is that the concepts of “new forest owners” vs. “new forest owner types” should be differentiated more consciously. We observe that, in research and policy practice, the mutual relations between forest ownership structure and policies are often neglected, for instance, how policies may directly and indirectly influence ownership development, and what different ownership categories mean for the fulfilment of policy goals. Finally, we propose that better support should be provided for the development of new, adapted forest management approaches for emerging forest owner types. Forest ownership deserves greater attention in studies dealing with forest policy or forest management.

20. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Online journal article
Publication Date:: 2019-03-13
Published:: Frontiers Media
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
Journal Title:: Frontiers in Psychology
Journal Title Details:: 10
Notes:: 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.

21. Are consumers willing to pay to reduce food waste?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Grant, Kara (author), Gallardo, R. Katrina (author), and McCluskey, Jill J. (author)
Format:: Journal article
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10391
Journal Title:: Choices
Journal Title Details:: 34(1) : 1-7
Notes:: Via UI subscription

22. The smallest sprouts: engaging children in healthy food systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hoch, Katrina (author)
Format:: Book chapter
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10409
Notes:: Pages 353-358 in Irana W. Hawkins (ed.), Promoting biodiversity in food systems. CRC Press, Boca Raton, FL. 2019. 367 pages.

23. Assessing the social media use and needs of small rural retailers: implications for extension program support

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Son, Jihyeong (author), Niehm, Linda S. (author), Russell, Daniel W. (author), and Lee, Juyoung (author)
Format:: Online journal article
Publication Date:: 2019-04
Published:: USA: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10424
Journal Title:: Journal of Extension
Journal Title Details:: 57(2)
Notes:: 7 pages., Article # 2RIB2, Via online journal., To assess small rural retailers' use of social media and the role of social media in their business sustainability, we conducted focus group interviews with small business owners/managers from rural communities in a midwestern state. Participants revealed strong interest in social media, especially for use in sales and marketing. However, their engagement in social media was limited due to lack of knowledge and resources (i.e., time, human resources, financial resources, effectiveness measurement) related to developing and updating content. On the basis of these findings, we examine implications for Extension professionals and outreach educators regarding social media needs and programming for small rural businesses.

24. ACE and research: The difference between "mere press agent" and strategic partner

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: North, Elizabeth (author) and Mississippi State University Association for Communication Excellence
Format:: Commentary
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10427
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.

25. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.

26. Perceptions of precision agriculture technologies in the U.S. fresh apple industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gallardo, Karina R. (author), Grant, Kara (author), Brown, David J. (author), McFerson, James R. (author), Lewis, Karen M. (author), Einhorn, Todd (author), Sazo, Mario Miranda (author), and Washington State University Michigan State University Cornell Cooperative Extension
Format:: Journal article
Publication Date:: 2019-02-28
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10435
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 151-162
Notes:: 12 pages., Via online journal., Advances in precision agriculture technologies provide opportunities to improve the efficiency of agricultural production systems, especially for high-value specialty crops such as fresh apples (Malus domestica). We distributed an online survey to apple growers in Washington, New York, and Michigan to elicit stakeholder perceptions of precision agriculture technologies. Findings from this study demonstrated that growers are willing to adopt precision agriculture technologies when they receive results from applied research projects and are engaged with active extension programs. The availability of customized services and purchasing and rental options may minimize the effects of the economies of size that create barriers to adopting increasing access to technologies. Finally, respondents deemed collaborative efforts between industry and academic institutions crucial for adapting the innovation to better address the needs of growers.

27. Consumer perceptions of green industry retailers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Campbell, Julie H. (author), Campbell, Benjamin L. (author), and University of Georgia
Format:: Journal article
Publication Date:: 2019-03-26
Published:: United States: American Society for Horticultural Science
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10436
Journal Title:: HortTechnology
Journal Title Details:: 29(2) : 213-222
Notes:: 10 pages., Via online journal., A survey of Connecticut consumers was used to investigate perceptions of various green industry retailers. Consumer perceptions of independent garden centers (IGC), home improvement centers (HIC), and mass merchandisers (MM) business practices and their perceived value were assessed. Analysis of variance and ordinary least squares regression models were used to analyze the data. Results indicated that customer service, knowledgeable staff, and high-quality plants are important factors when consumers are deciding where to shop. IGCs were ranked highest in perceived customer service, knowledgeable staff, and plant quality, followed by HICs. MMs were ranked lowest for the majority of measured business practices, with the most notable exception being price. Additionally, IGCs, HICs, and MMs are perceived differently across age cohorts.

28. What influences consumer evaluation of genetically modified foods?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pham, Nguyen (author) and Mandel, Naomi (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Sage
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10499
Journal Title:: Journal of Public Policy & Marketing
Journal Title Details:: 38(2): 263-279
Notes:: 18 pages., via online journal., Genetically modified (GM) foods have attracted a great deal of controversy. While some consumers and organizations regard GM foods as safe, many other consumers and organizations remain concerned about their potential health risks. The results of three studies suggest that consumers respond differently to persuasive messages regarding GM foods on the basis of their preexisting attitudes. Weak anti-GM consumers tend to comply with a variety of pro-GM messages. In contrast, strong anti-GM consumers exhibit message-opposing behavior. Moreover, they respond just as negatively to a safety message (claiming that GM foods are safe) as to a risk message (claiming that GM foods are unsafe). The mechanism underlying these effects is consumers’ perceived health risk. A benefit message claiming that GM foods are beneficial (e.g., more nutritious than their conventional counterparts) is a better alternative for strong anti-GM consumers. Finally, the results suggest that persuasive messages do not significantly change pro-GM consumers’ evaluations of these foods.

29. A meta-analysis of social marketing campaigns to improve global conservation outcomes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Kevin M. (author), Crawford, Brian A. (author), Williamson, Katherine A. (author), and DeWan, Amielle A. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10531
Journal Title:: Social Marketing Quarterly
Journal Title Details:: 25(1) 69-87
Notes:: 19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.

30. Rural household preferences for cleaner energy sources in Pakistan

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Imran, Muhammad (author), Ozcatalbas, Orhan (author), and Bakhsh, Khuda (author)
Format:: Journal article
Publication Date:: 2019
Published:: Pakistan: Springer
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10536
Journal Title:: Environmental Science and Pollution Research
Notes:: 11 pages., via online journal., Dependence of rural population on traditional fuel sources namely biomass has increased because of easy accessibility and affordability. The use of biomass fuels results in many environmental and health-related hazards. Rural households have little awareness about the ill effects of using biomass energy sources. This study investigated the patterns of rural household energy use and identified the role of information on the effects of biomasses on human health, in addition to other factors influencing households’ choices of energy sources. For this purpose, primary data from 196 households were collected from four districts of the Punjab province in Pakistan. Results showed that use of clean energy sources was limited to basic appliances and 90% of the respondents depended on biomass fuels. Estimates of the multivariate probit model showed that awareness about adverse impacts of biomass fuels as energy sources were significantly related with the choice of energy sources. Further, household head’s education level, household income, landholding, children under the age of 5 years and higher number of adult females were significantly related with the cleaner energy source choices. Distance to market increased the probability of the use of biomass energy sources. The study concluded that awareness campaigns regarding the benefits of using clean energy sources should be launched through print and electronic media while targeting rural women.

31. Facebook, contestation and poor people's politics: spanning the urban-rural divide in Cambodia?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hughes, Caroline (author) and Eng, Netra (author)
Format:: Journal article
Publication Date:: 2019
Published:: Cambodia: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Folder: 25 Document Number: D10541
Journal Title:: Journal of Contemporary Asia
Journal Title Details:: 49(3) : 365-388
Notes:: 25 pages., via online journal, Rural internet use, although still limited, is growing, raising the question of how rural people are using social media politically. As a vehicle of communication that permits the rapid transmission of information, images and text across space and connections between dispersed networks of individuals, does technological advance in rural areas presage significant political transformations? This article investigates this question in the light of a poor result for the Cambodian People’s Party in the 2013 elections, and the subsequent banning of the main opposition party, before the 2018 elections. Expanding internet use in rural areas has linked relatively quiescent rural Cambodians for the first time to networks of information about militant urban movements of the poor. Rural Cambodians are responding to this opportunity through strategies of quiet encroachment in cyberspace. This has had real effects on the nature of the relationship between the dominant party and the rural population and suggests the declining utility of the election-winning strategy used by the party since 1993. However, the extent of this virtual information revolution is limited, since neither the urban nor rural poor are mapping out new online political strategies, agendas or identities that can push Cambodia’s sclerotic politics in new directions.

32. Intersections between connectivity and digital inclusion in rural communities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Park, Sora (author), Freeman, Julie (author), and Middleton, Catherine (author)
Format:: Journal article
Publication Date:: 2019
Published:: Australia: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10542
Journal Title:: Communication Research and Practice
Journal Title Details:: 5(2) : 139-155
Notes:: 18 pages., via online journal., Findings in rural communities prompt authors to recommend a customized policy framework that is responsive to the diversity and uniqueness of local contexts in connectivity and digital inclusion.

33. Interest in sustainability, plant-based diets among trends in IFIC Foundation's 2019 food and health survey

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyer, Megan (author)
Format:: Research summary
Publication Date:: 2019-05-22
Published:: USA: International Food Information Council Foundation, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10555
Notes:: 3 pages., via website, International Food Information Council Foundation., Topics like sustainability, plant-based diets and clean eating seem to permeate news about food, but it turns out they’re not just buzzwords or “flavors of the week.” IFIC Foundation’s 2019 Food and Health Survey shows genuine and growing interest in these and other trends.

34. Strap in: environmental pressure is accelerating

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Blog posting
Publication Date:: 2019-06-18
Published:: USA: The Center for Good Integrity. Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10561
Notes:: 3 pages., Online from the Center for Food Integrity, Gladstone, Missouri., Features research results indicating that public conversation about the environment is growing and so is the scrutiny applied to consumption of natural resources. Information source urges producers to engage more actively.

35. Farmers' preferences for grassland restoration: evidence from France

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ben-Othmen, Marie Asma (author) and Ostapchuk, Mariia (author)
Format:: Paper
Publication Date:: 2019-05
Published:: France
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10583
Notes:: 16 pages., Paper presented at the 172nd European Association of Agricultural Economists Seminar,"Agricultural policy for the environment or environmental policy for agriculture?" Brussels, Belgium, May 28-29, 2019., via database., Results of this study indicate that environmental consideration is not the key factor behind farmers' preference involving land restoration programs. The financial component remains the main incentive.

36. Distinguishing scientific knowledge: the impact of different measures of knowledge on genetically modified food attitudes

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rose, Kathleen M. (author), Howell, Emily L. (author), Su, Leona Yi-Fan (author), Xenos, Michael A. (author), Brossard, Dominique (author), and Scheufele, Dietram A. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: SAGE Journals
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10600
Journal Title:: Public Understanding of Science
Journal Title Details:: 28(4), 449–467
Notes:: 19 pages., via online journal., The impact of knowledge on public attitudes toward scientific issues remains unclear, due in part to ill-defined differences in how research designs conceptualize knowledge. Using genetically modified foods as a framework, we explore the impacts of perceived familiarity and factual knowledge, and the moderating roles of media attention and a food-specific attitudinal variable (food consciousness), in shaping these relationships. Based on the differential effects on “negative attitudes” toward genetically modified foods, we provide further evidence that the measures of knowledge are separate concepts and argue against a one-dimensional view of scientific knowledge. We discuss implications for understanding the relationship between knowledge and science attitudes.

37. Inclusion of youths with disabilities in 4-H: a scoping literature review

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Taylor-Winney, Jennifer (author), Xue, Caryn (author), McNab, Erin (author), and Krahn, Gloria (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10603
Journal Title:: Journal of Extension
Journal Title Details:: 57(3)
Notes:: 12 pages., Article #:3FEA1, via online journal., The Journal of Extension serves as a conduit for the dissemination of current research and practices within Extension and 4-H. We conducted a review of Journal of Extension articles published since passage of the Americans with Disabilities Act of 1990. Our purpose was to determine what practices, programs, and studies have occurred regarding inclusion in 4-H of youths with disabilities or special health care needs. The review resulted in detailed examination of 16 articles and revealed information about Extension professionals' attitudes toward inclusion, strategies and program approaches related to inclusion, and specific areas that need to be addressed further to increase inclusion.

38. The family mealtime study: parent socialization and context during family meals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kok, Car Mun (author), Torquati, Julia (author), and De Guzman, Maria (author)
Format:: Online journal article
Publication Date:: 2019-06
Published:: Extension Journal, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10608
Journal Title:: Journal of Extension
Journal Title Details:: 57(3)
Notes:: 16 pages., Article #:3RIB3, via online journal., Research on the family mealtime has shown its importance for youths' dietary attitudes and behaviors. Youths who have more frequent family meals often have more healthful dietary behaviors. However, little is known about the context and processes related to how family mealtimes affect youths' dietary behaviors. To address this gap, we examined the context of family mealtimes and parent socialization that occurs during family meals through mealtime observations and interviews. Family mealtimes are valued by parents, and our findings can be useful to Extension professionals in educating parents and families regarding shaping of family mealtimes, feeding strategies, and nutrition.

39. Nollywood’s coverage and framing of agriculture in the transformation agenda period (2013–2014) in Nigeria

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Badiru, Idris Olabode (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Taylor & Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10805
Journal Title:: Journal of Agricultural & Food Information
Journal Title Details:: 20(3): 277-290
Notes:: 15 pages., via online journal., The study analyzed 108 films released during the transformation agenda period. The proportion, frequency, centrality and framing of agricultural content in the movies were reviewed. Data obtained were described using frequency counts and percentages. One out of three movies screened had agricultural content, which was either one or two scenes in the movie (80.0%). Such content was mostly peripheral (89.0%) to the themes of the films and negatively framed (60.0%). Potentials of the industry for agricultural purposes were poorly utilized by government. Government should partner with Nollywood to portray agriculture in a positive light for improved citizens’ attitude toward agriculture.

40. Interactive infographics' effect on elaboration in agricultural communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Burnet, Erin (author), Holt, Jessica (author), Borron, Abigail (author), and Wojdynski, Bartosz (author)
Format:: Online journal article
Publication Date:: 2019
Published:: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10815
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(3)
Notes:: 14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.

41. Communicating to and engaging with the public in regulatory science

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, Anthony (author), Parrino, Lucia (author), Vrbos, Domagoj (author), Nicolini, Giulia (author), Bucchi, Massimiano (author), Carr, Melanie (author), Chen, Junshi (author), Dendler, Leonie (author), Krishnaswamy, Kannan (author), Lecchini, Davide (author), Löfstedt, Ragnar (author), Patel, Michelle (author), Reisch, Lucia (author), Verloo, Didier (author), Vos, Ellen (author), Zollo, Fabiana (author), and Gallani, Barbara (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Wiley Periodicals, Inc.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10820
Journal Title:: EFSA Journal
Journal Title Details:: 17(S1)
Notes:: 15 pages., via online journal., This paper presents selected highlights from the ‘Engaging with society’ session of EFSA's third Scientific Conference ‘Science, Food and Society’ (Parma, Italy, 18–21 September 2018). The social dimension for scientific advisory bodies largely concerns science communication and public engagement. The political, economic and technological transformation of contemporary societies is challenging conventional structures and approaches in these areas. The disintermediation of communication and the proliferation of misinformation, it is argued, herald the onset of the post‐truth society. A better understanding of the way individuals consume information today has led to the development of tools to guide mediators such as journalists and communication specialists in countering these trends. Public engagement can reinforce confidence in regulatory bodies and potentially contribute to the quality of the scientific process. Scientific advisory bodies in Europe have created strategies and mechanisms to engage the public that are designed to increase transparency and representativeness. To be effective, several engagement mechanisms are needed, although factors such as resource constraints, institutional culture and public/stakeholder attitudes may limit their development. In conclusion, a more vigorous role for social research is needed to place scientific risk assessment within broader socio‐economic and political contexts. Social science expertise can help to define more impactful public information strategies and to explore the potential opportunities that engaged stakeholders and citizens can make to sustain and strengthen regulatory science.

42. Should scientists talk about GMOs nicely? exploring the effects of communication styles, source expertise, and preexisting attitude

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Yuan, Shupei (author), Ma, Wenjuan (author), and Besley, John C. (author)
Format:: Online journal article
Publication Date:: 2019
Published:: Science Direct
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10825
Journal Title:: Science Communication
Journal Title Details:: 41(3): 267–290
Notes:: 24 pages., via online journal., The present study investigated the effects of communication styles, source expertise, and audiences’ preexisting attitudes in the contexts of the debate regarding genetically modified organisms. A between-subject experiment (N = 416) was conducted manipulating communication styles (aggressive vs. polite) and the expertise of the communicator (scientist vs. nonscientist) in blog articles. The results showed significant effects of communicator expertise and individuals’ preexisting attitudes on writer likability and message quality, depending on the communication style used. Expectancy violation was found as a significant mediator that explains the differences. These findings provided a plausible explanation for the way in which communication styles work in science communication contexts and offered practical implications for science communicators to communicate more strategically.

43. Cargill releases its latest survey on what consumers want

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2019-08-07
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10835
Notes:: Online via AgriMarketing Weekly. 2 pages.

44. "Milk" and "meat" labels: the new identity crisis: research IDs confused consumer segment

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research summary
Publication Date:: 2019-09-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:: Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."

45. For Armstrong: broadcasting is pursuit of a dream

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Armstrong, Max (author / WGN, Chicago, Illinois)
Format:: Journal article
Publication Date:: 2019-09-05
Published:: USA: National Association of Farm Broadcasting, Platte City, Missouri
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10843
Journal Title:: Airing on the Side of Agriculture
Notes:: 2 pages., Via online., Veteran farm broadcaster's "reflections about this business and how grateful he is for his various opportunities."

46. Survey of consumers' attitudes and perceptions of environmental sustainability and health diets

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research report
Publication Date:: 2019-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10848
Notes:: International Food Information Council Foundation, Washington, D.C. 23 pages.

47. Science can't sell fake meat

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Greg (author)
Format:: Editorial
Publication Date:: 2019-08-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 84 Document Number: D10850
Journal Title:: Drovers
Notes:: Via digital edition 1 page.

48. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
Format:: Research report
Publication Date:: 2019
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
Journal Title:: Drovers
Notes:: Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."

49. Unhealthy food: food and beverage references in comedy series

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mayrhofer, Mira (author), Naderer, Brigitte (author), and Binder, Alice (author)
Format:: Journal article
Publication Date:: 2019
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: D10855
Journal Title:: Journalism and Mass Communication Quarterly
Notes:: First published May 7, 2019. In press., We analyzed comedy series for food and beverage references, with particular attention to their type of presentation, along with the characteristics of actors associated with the references. Because the generally positive tone of comedy series can exert affective influence over audiences, the result that clearly unhealthy products appeared more often (food: 51.6%; beverage: 40.5%) than clearly healthy ones (food: 11.2%; beverage: 19.6%) could be especially problematic. Moreover, women (56.5%; men: 47.4%) and African American characters (62.7%; Caucasians: 51.5%; Other: 44.7%) were significantly more often associated with unhealthy foods, which could prompt stereotypes of such individuals.

50. Construction and validation of a psychometric scale to assess extension agents’ beliefs about extension and innovation

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET) School of Psychology, University of Buenos Aires
Format:: Online journal article
Publication Date:: 2019-07-24
Published:: Argentina: Taylor and Francis
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
Journal Title:: Journal of Agricultural Education and Extension
Journal Title Details:: 25(5) : 318-399
Notes:: 18 pages, online journal article, Purpose This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation. Design/Methodology/approach The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis. Findings The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude. Practical implications The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching. Theoretical implications Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary. Originality/Value The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.

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