1 - 3 of 3
Number of results to display per page
Search Results
2. Interactive infographics' effect on elaboration in agricultural communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burnet, Erin (author), Holt, Jessica (author), Borron, Abigail (author), and Wojdynski, Bartosz (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10815
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
3. Pictorial cigarette pack warnings increase some risk appraisals but not risk beliefs: a meta-analysis
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Noar, Seth M. (author), Rohde, Jacob A. (author), Barker, Joshua O. (author), and Hall, Marissa G. (author)
- Format:
- Journal article abstract
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11567
- Journal Title:
- Human Communication Research
- Journal Title Details:
- 46
- Notes:
- 1 page., Published by Oxford University Press on behalf of International Communication Association. Special issue article., Authors meta-analyzed 57 studies, conducted in 13 countries with a cumulative N of 42,854. Findings suggested that while pictorial warnings increased affective and some cognitive risk appraisals, they did not increase beliefs about disease risk.