Coggins, Sam (author), McCampbell, Mariette (author), Sharma, Akriti (author), Sharma, Rama (author), Haefele, Stephen (author), Karki, Emma (author), Hetherington, Jack (author), Smith, Jeremy (author), and Brown, Brendan (author)
Format:
Journal article
Publication Date:
2022-03-01
Published:
United States: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12486
10 pages, Digital extension tools (DETs) include phone calls, WhatsApp groups and specialised smartphone applications used for agricultural knowledge brokering. We researched processes through which DETs have (and have not) been used by farmers and other extension actors in low- and middle-income countries. We interviewed 40 DET developers across 21 countries and 101 DET users in Bihar, India. We found DET use is commonly constrained by fifteen pitfalls (unawareness of DET, inaccessible device, inaccessible electricity, inaccessible mobile network, insensitive to digital illiteracy, insensitive to illiteracy, unfamiliar language, slow to access, hard to interpret, unengaging, insensitive to user's knowledge, insensitive to priorities, insensitive to socio-economic constraints, irrelevant to farm, distrust). These pitfalls partially explain why women, less educated and less wealthy farmers often use DETs less, as well as why user-driven DETs (e.g. phone calls and chat apps) are often used more than externally-driven DETs (e.g. specialised smartphone apps). Our second key finding was that users often made - not just found - DETs useful for themselves and others. This suggests the word ‘appropriation’ conceptualises DET use more accurately and helpfully than the word ‘adoption’. Our final key finding was that developers and users advocated almost ubiquitously for involving desired users in DET provision. We synthesise these findings in a one-page framework to help funders and developers facilitate more useable, useful and positively impactful DETs. Overall, we conclude developers increase DET use by recognizing users as fellow developers – either through collaborative design or by designing adaptable DETs that create room for user innovation.
6 pages., Article #:v58-1tt2, via online journal., Research supports Extension educators' use of social media as an engagement, outreach, and marketing tool beyond posts shared by staff and faculty. This article highlights the practical use of Snapchat geofilters at county and statewide Extension events to support the creation of user-generated content and increase Extension's visibility with the public. The development and implementation of an innovative statewide marketing project resulted in data and recommendations that can help Extension educators make meaningful marketing decisions.
12 pages, Mobile phones are almost universally available, and the costs of information transmission are low. They are used by smallholder farmers in low-income countries, largely successfully, to optimize markets for their produce. Fabregas et al. review the potential for boosting mobile phone use with smartphones to deliver not only market information but also more sophisticated agricultural extension advice. GPS-linked smartphones could provide locally relevant weather and pest information and video-based farming advice. But how to support the financial requirements of such extension services is less obvious, given the unwieldiness of government agencies and the vested interests of commercial suppliers.
23 pages; Scroll to very bottom of journal record for access to pdf., In parallel with the development of technology, there have been changes in information acquisition, communication, agricultural production and agricultural extension activities. In this context, it is important for producers to be able to carry out their plant production and animal production activities more consciously, easily or quickly. The rapid spread of smartphones and the smartphone applications developed accordingly, different applications developed by various institutions (such as public and private sector, unions and cooperatives) are a fairly new issue in terms of agricultural extension, agricultural production and digitalization in agriculture. Defining an innovation as an innovation and accepting it as the final result undoubtedly pass through some processes. In this study, the recognition of innovation is discussed. The aim of the study is examined in two ways. First, the current situation of smartphone applications in Turkey were analyzed. Which of these applications are used and which organizations serve the producers were obtained by conducting research on the internet and examining the secondary data. In the second part, which of these applications are known or used by the producers in Edirne Province Lalapaşa District were questioned on the basis of the producers. Online network was used as a method in the research. The presence of a group established by Lalapaşa producers, which is organized through Facebook, which is one of the social media channels, has made it easier to find out which smartphone applications are used. In order to determine which applications Lalapaşa producers use; 265 producers responded to the survey conducted over the group established on Facebook between January 23, 2020 and January 30, 2020. 428 people, including 392 men and 36 women, were producers in the group, and 61.92% of the producers participated in the survey. The research showed us the applications created by the public sector is more when it is compared the cooperative and private sector in Turkey. Among the applications of the public sector; it has been determined that Meteorological Condition Application, Land Registry Cadastre Parcel Query Application, and e-Goverment Application are used more than other applications.
