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    22. Optimizing liquid fertilizers: New tool aids in mixing for irrigation systems

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Attaway, Denise (author)
    Format:
    News release
    Publication Date:
    2021-09-19
    Published:
    United States: Eastern Kentucky University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12255
    Journal Title:
    Eastern Progress
    Notes:
    5 PAGES., Released in late 2020, the Center Pivot Fertigation Calculator is designed to help producers make more precise fertilizer applications by assisting in calculating liquid fertilizer flow rate and injection pump settings needed to fertigate through a center pivot irrigation system. The Clemson Drip Fertigation Calculator is designed to help South Carolina vegetable producers make more precise fertilizer applications through drip irrigation systems. After producers started using the center pivot and drip fertigation calculators, Zack Snipes, assistant program leader for the Clemson Cooperative Extension Service horticulture team and area horticulture agent, noted many were beginning to ask what they should do if using a greenhouse-grade solid fertilizer and putting it into a solution. In response, Rob Last, area horticulture agent, built a spreadsheet that became the basis for the Liquid Fertilizer Solution Calculator. “We have created a system that provides quick calculations and is really easy to use,” Last said. “Anyone who has questions about these calculators can contact me or Zack and we’ll help them.”

    23. Radio dominates as info source

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 16-17
    Notes:
    National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.

    26. Utilizing Twitter to communicate risk after a natural disaster

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ruth, Taylor K. (author), Suits, Teresa (author), McLeod-Morin, Ashley (author), Telg, Ricky W. (author), and Association for Communication Excellence (ACE) University of Nebraska-Lincoln University of Florida
    Format:
    Online journal article
    Publication Date:
    2020-02
    Published:
    United States: New Prairie Press
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11304
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    104(1)
    Notes:
    18 pages., via online journal, Hurricane Michael hit the Florida panhandle as a category five hurricane on October 10, 2018. One of the risks after a hurricane is the spread of mosquito-borne disease due to standing floodwaters, which provide perfect breeding grounds for mosquitoes. People often turn to social media during times of crisis to receive up-to-date information. Therefore, there is a need to understand how to use social media to communicate about risks after a natural disaster. The purpose of this study was to explore how Twitter was used to communicate about mosquito control before and after Hurricane Michael and was guided by the Centers for Disease Control’s crisis communication recommendations. Data were collected using Sysomos Media Analytics Platform (MAP). The search included tweets about mosquito control two weeks before and two weeks after Hurricane Michael made landfall and was limited to Florida residents. There were 198 tweets about mosquito control in this timeframe, and a sharp increase in tweets in the weeks following the hurricane. Users tweeting the most about mosquito control were public agencies like mosquito control districts, and common hashtags included #mosquito and #mosquitocontrol; #HurricaneMichael was rarely used. The largest number of tweets were identified with the frame Be First to warn people about mosquito spraying in their local areas. A minority of tweets promoted self-efficacy or promoted action related to mosquito control. None of the analyzed tweets expressed empathy. Extension can use the findings from this study to guide future risk communication on social media following a natural disaster.

    27. What Makes a Good Agricultural Story? Validation of a Scale for Marketing and Communication

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yueh, Hsiu-Ping (author), Chen, Ying-Ting (author), and Zheng, Yi-Lun (author)
    Format:
    Journal article
    Publication Date:
    2020-06-18
    Published:
    Taiwan: Department of Library & Information Science of the National Taiwan University
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12170
    Journal Title:
    Journal of Library and Information Science
    Journal Title Details:
    Vol 18 No 1 (2020)
    Notes:
    20 pages., Agricultural communication covers all kinds of human communications involving agriculture, food, natural resources and rural interests. Such communications exchange and deliver the information of the agricultural and natural resource industries to the right receivers through effective media. Storytelling in marketing is also a managerial application; it is a marketing strategy that includes the agricultural industry. While an increasing number of agricultural businesses are promoting the application of agricultural stories in marketing and facilitating increases in the consumption of agricultural products, few researchers have explicitly developed valid tools for measuring the constructs of agricultural stories. This study continued previous research on effective model of storytelling in agricultural marketing, with the aim of exploring the constructs of a good agricultural story and developing the “Agricultural Story Scale” to measure them. Thirteen items measuring three factors—authenticity, narrative, and protagonist’s distinctiveness—were confirmed to have satisfactory structural model fit. The findings of the study and recommendations that contribute to both theoretical and practical implications are reported. Keywords: Agricultural Story; Agricultural Communication; Measurement; Storytelling; Storytelling in Marketing

    28. World's most prolific agricultural podcaster hits 1,000 episodes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Article
    Publication Date:
    2021-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12166
    Notes:
    Online from agnewscenter.com. 3 pages., Features an achievement of Matt Brechwald, host of the Off-Farm Income Podcast, who "proudly refers to himself as 'the World's Most Prolific Agricultural Podcaster'."

    29. ‘You can't eat data’?: Moving beyond the misconfigured innovations of smart farming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fraser, Alistair (author)
    Format:
    Journal Article
    Publication Date:
    2021-06-17
    Published:
    Netherlands: Elsevier
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12812
    Journal Title:
    Journal of Rural Studies
    Journal Title Details:
    Volume 91, Pages 200 - 207
    Notes:
    8pgs, This paper presents a critical examination of smart farming. I follow other critical analyses in recognizing the centrality of innovation processes in generating smart farming products, services, arrangements, and problematic outcomes. I subsequently use insights from critical human geography scholarship on the significance of understanding topological transformations to move beyond interpretations that identify only a narrow range of smart farming problems, such as a lack of coordination or limited uptake by farmers. Instead, I examine a broader set of challenges produced by smart farming developments. The overriding concern, I argue, is that smart farming unfolds via the production of numerous ‘misconfigured innovations.’ Using insights from literature on responsible research and innovation I then probe the stakes of looking beyond the misconfigured innovations of smart farming and discuss how new technologies might come to play a role in producing emancipatory smart farming. I pay attention to research on the ‘internet of people,’ which paints a stark new picture of social life generally, and in particular how rural life might be computed and calculated according to new conceptualizations of sociality and spatiality.