24 pages, The production mode of “high input, high yield and high waste” in the agricultural system poses a serious threat to the environment and the quality of agricultural products. Accelerating the adoption of green agricultural technology (GAT) by farmers is an emergency measure. However, according to microsurvey data, many farmers give up GAT within a year after adopting it. The implementation of this measure has been anticlimactic. Based on a survey of 1138 kiwi growers in Shaanxi Province, China, this paper builds a theoretical model and conducts empirical exercises to gain insight into the effects of perceived value, government support and their interaction with kiwi growers’ sustainable application of GAT. We find that perceived value and government support have a significant impact on the sustainable application of GAT. Government support plays a moderating role in the influence of perceived value on the sustainable application of GAT. Furthermore, in order to overcome the potential endogeneity problem caused by the two-way causal relationship between subjective variables, “owning a smartphone” was selected as the instrumental variable. The 2SLS model was used for endogeneity analysis, and the OLS model was used for the robustness test. This paper discusses the relevant theories and policy implications of environmental management.
Singh, Lakhan (author), Bishnoi, Rajesh (author), Bihari, Bankey (author), Madan, S. (author), Malik, Anil Kumar (author), Shrimali, S. S . (author), Kadam, M. D. (author), and Singh, Raman Jeet (author)
Format:
Online journal article
Publication Date:
2019-02
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10368
7 pages., Via online journal., The effectiveness of an extension system referred to its ability to meet the fanner needs in providing the new technology which suits to their conditions and results in better production. Recently the demand for information on agricultural practices and technology among the farmers is increasing day by day but fulfilment of these demands exclusively by public agricultural extension system is limited. To address this challenge, information communication technology (ICT) has the immense role in supplementing the extension system. Among the ICT tools, mobile phone, because of its affordability, accessibility, minimum skill requirement, widespread network etc., has emerged as important tool for information and knowledge dissemination to the smallholder and marginal farmers. But it is necessary to study how effective they are in achieving the respective objectives.The present investigation was conducted to study the effectiveness of mKRISHI (R) PAWS (Personalised Advisory on Water and Soil) in Dehradun district of Uttarakhand state. An ex-post facto research design was used for this study. Total 136 messages were sent to the respondents. The data was collected from 240 beneficiary farmers of the north-western Himalayan region. The effectiveness of the mKRISHI (R) PAWS in technology advisory and delivery services were measured by developing an effectiveness index for the purpose. Results showed that 93.8% of farmers perceive that quality of information regarding the latest NRM technologies in soil and water conservation was excellent and 83.75% of the farmers felt that the information regarding the latest NRM technologies in soil and water conservation was appropriate to their condition. The study revealed that the extension services delivered by mKRISHI (R) PAWS were found to be highly effective by majority of the farmers. 34.58% fanners perceived that the mKRISHI (R) PAWS was very highly effective as a mean of getting their information needs.
1 page., Online from publisher., Editorial discusses the launching in early 2019 of a report about digitalisation of African agriculture and introduces related articles in this special issue of the Spore periodical.
Hundal, Gaganpreet Singh (author), Laux, Chad Matthew (author), Buckmaster, Dennis (author), Sutton, Mathias J (author), and Langemeier, Michael (author)
Format:
Journal article
Publication Date:
2023-01-09
Published:
Switzerland: MDPI
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12835
16 pages, The production of row crops in the Midwestern (Indiana) region of the US has been facing environmental and economic sustainability issues. There has been an increase in trend for the application of fertilizers (nitrogen & phosphorus), farm machinery fuel costs and decreasing labor productivity leading to non-optimized usage of farm inputs. Literature describes how sustainable practices such as profitability (return on investments), operational cost reduction, hazardous waste reduction, delivery performance and overall productivity might be adopted in the context of precision agriculture technologies (variable rate irrigation, variable rate fertilization, cloud-based analytics, and telematics for farm machinery navigation). The literature review describes low adoption of Internet of Things (IoT)-based precision agriculture technologies, such as variable rate fertilizer (39%), variable rate pesticide (8%), variable rate irrigation (4%), cloud-based data analytics (21%) and telematics (10%) amongst Midwestern row crop producers. Barriers to the adoption of IoT-based precision agriculture technologies cited in the literature include cost effectiveness, power requirements, wireless communication range, data latency, data scalability, data storage, data processing and data interoperability. Therefore, this study focused on exploring and understanding decision-making variables related to barriers through three focus group interview sessions conducted with eighteen (n = 18) subject matter experts (SME) in IoT- based precision agriculture practices. Dependency relationships described between cost, data latency, data scalability, power consumption, communication range, type of wireless communication and precision agriculture application is one of the main findings. The results might inform precision agriculture practitioners, producers and other stakeholders about variables related to technical and operational barriers for the adoption of IoT-based precision agriculture practices.
15 pages, This study investigates the existing communication flows in agricultural cooperatives and the means of communication used by these organizations to communicate with their members. The authors
conducted a systematic literature review to address the following questions: How does communication occur in agricultural cooperatives? What means of communication have been adopted by agricultural cooperatives? What are the main theories supporting the analysis of communication issues in these organizations? There is evidence in the literature that inadequate communication between management and cooperative members can be one of the reasons for organizational failure. Inconsistent and ineffective communication can create a disconnect between members and organizations. In addition, communication is an important mechanism capable of improving the commitment of members to the cooperative. Despite this, agricultural cooperatives are slow to incorporate more diverse and
effective means of communication to reach their varied audiences.
18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.
17 pages, The rise in the demand for animal products due to demographic and dietary changes has exacerbated difficulties in addressing societal concerns related to the environment, human health, and animal welfare. As a response to this challenge, Precision Livestock Farming (PLF) technologies are being developed to monitor animal health and welfare parameters in a continuous and automated way, offering the opportunity to improve productivity and detect health issues at an early stage. However, ethical concerns have been raised regarding their potential to facilitate the management of production systems that are potentially harmful to animal welfare, or to impact the human-animal relationship and farmers' duty of care. Using the Five Domains Model (FDM) as a framework, the aim is to explore the potential of PLF to help address animal welfare and to discuss potential welfare benefits and risks of using such technology. A variety of technologies are identified and classified according to their type [sensors, bolus, image or sound based, Radio Frequency Identification (RFID)], their development stage, the species they apply to, and their potential impact on welfare. While PLF technologies have promising potential to reduce the occurrence of diseases and injuries in livestock farming systems, their current ability to help promote positive welfare states remains limited, as technologies with such potential generally remain at earlier development stages. This is likely due to the lack of evidence related to the validity of positive welfare indicators as well as challenges in technology adoption and development. Finally, the extent to which welfare can be improved will also strongly depend on whether management practices will be adapted to minimize negative consequences and maximize benefits to welfare.
Manalo, Jaime A. IV (author), Pasiona, Sonny P. (author), Baustista, Anna Marie F. (author), Villaflor, Jennifer D. (author), Corpuz, Donna Chris P. (author), Biag-Manalo, Hanah Hazel Mavi (author), and Philippine Rice Research Institute
Format:
Online journal article
Publication Date:
2019-06-14
Published:
Philippines: Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10971
18 pages, via online journal, Purpose: This paper explores the intersections between community development and youth development in an initiative that mobilized farmers’ children as Rice Crop Manager (RCM) infomediaries (information mediators). RCM is an ICT-enabled nutrient management application.
Design/Methodology/Approach: The study engaged 30 farmers’ children in high school level from the provinces of Pangasinan, Isabela, Camarines Sur, Iloilo, Bukidnon, and Davao del Norte from November 2016 to October 2017. They interacted with the research team (the authors) and the RCM-SMS platform that sends text messages regarding fertilizer recommendations. A staff member from the Agricultural Training Institute (ATI) also called the students for some follow-up questions. The research team conducted three rounds of interviews with the students concerning the messages and calls that they received and what they did with the information.
Findings: This study finds that farmers’ children can perform infomediary roles quite effectively. Academically excellent children and those involved in farm work performed best.
Practical Implications: The study provides guidance on similar initiatives tapping young people in agricultural development.
Theoretical Implications: This paper finds that while Community Youth Development (CYD) Theory provides a powerful lens in understanding community and youth development intersections, some identified outcomes may overlap and may not be very easy to observe. Hence, the identified outcomes may be revisited for clarity and to make them more all-encompassing.
Originality/Value: The paper documents actual parent-child interaction when the latter is mobilized to serve as an infomediary to access nutrient management-related information on rice.
