14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
7 pages., via online journal., The study was aimed at determining women farmers' agricultural information needs and accessibility, using Apa local government area of Benue State as a case study. A sample size of 70 women farmers was initially taken for the study but only data for 65 respondents were analyzed. Simple random sampling technique was used for the sample selection and questionnaire was used to elicit information from the respondents. Both descriptive and inferential statistics were used for data analysis. The result showed highest information needs in the areas of pesticides and fertilizer applications and improved farm implements. Husbands, fellow women and mass media were the main sources of agricultural information to women farmers and accessibility of information from these sources was relatively high. Age, educational level and income of women farmers showed significant relationships with their accessibility to agricultural information at 5% level of significance. It is recommended that enough information should be provided in the needed areas and women adult literacy and economic empowerment programmes should be given serious attention to enhance their access to needed agricultural information.
23 pages., Online via open access., How is bilateral development cooperation communicated about in the news? How does a donor agency communicate for and about development? And what are the links between one and the other? This article focuses on a 2016 expose reported on Swedish public television about alleged corruption in aid to Zambia, reflecting failure of both donor and recipient. Authors focus on the news media as mediator of the donor's communication with its tax-paying audiences and demonstrated potentials of an integrated conceptual approach to communication for and about development. Findings reveal greater media coverage of financial accountability than on doing good for Zambian citizens.
6 pages, Pakistan is an agricultural country and has 80% percent contribution in export earnings and
50% labour forces engagement. The aim of this study was to know about government media campaigns for awareness and information in the agricultural development. The study was conducted at Department of Mass Communication Govt. College University, Faisalabad, during 2019. Data was gathered from government agriculture department website from June 2017 to June 2019 to know about the governmental contribution in agricultural development through media campaigns and nature of these campaigns to aware and educate the farmers. The study found that the mode of government media campaigns was related to transmit message to farmers
about warning and preventive (20-26%), inofmraiton and awareness (38-54%), visit and meeting
(6-10%), subsidies and credit assistant (6-16%) and policies and new technology (6-8%). The
study also revealed that government had specially focused on new technology for better results
to aware and educate the farmers to improve their cultivation. But it is also revealed that there
is more space to improve the cultivation style and government should play a greater role in the
development of agriculture sector.
8 pages, The role of information in agricultural development cannot be overemphasized, as information is vital in increasing production, improving marketing and enhancing distribution strategies. Therefore, the study examined the impact of information communication technologies on the technical efficiency of fish farming in Ogun State, Nigeria using a stochastic production frontier approach. In a cross-sectional survey, a multi-stage sampling technique was employed to elicit primary information from 120 fish farmers. Major ICT sources used by the fish farmers include television (81.7%), radio (79.2%) and the Internet (68.3%). The average output of catfish has positive and significant elasticity with regards to each input variable except family labour. The inefficiency model revealed that the age of farmers, farming experience, television and radio usage were significant but negatively related. That means that any increase in any of these factors will reduce the inefficiency of fish farmers and bring about an increase in technical efficiency. This implies that it is possible to increase technical efficiency in fish farming in the study area provided that the media channel (radio and television) predominantly used is improved. This study recommends a reduction in family labour usage while at the same time encouraging young people to venture into fish farming.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03128
Notes:
6 pages., Author points to ignorance as the worst of all evils. Emphasizes the role of extension and communication in developing agriculture in Pakistan.
Gavitt, A.R., Jr. (author / University of Connecticut, College of Agriculture and Natural Resources, Department of Agricultural Publications) and University of Connecticut, College of Agriculture and Natural Resources, Department of Agricultural Publications
Format:
Conference paper
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02745
Notes:
AgComm Teaching, Mimeographed, [19- ]. 14 p. Paper presented at the 54th Annual Conference of the American Association of Agricultural College Editors; July 15; Cornell University, Ithaca, NY
