"This teaching case provides an example of adopting e-commerce in the interaction and trading activities between participants in the food sector through a typical agricultural products e-commerce company in China." It can be used to teach graduate/postgraduate students in agricultural business, MBA and executive programmes about the agri-food e-commerce business model.
Available online at www.centmapress.org, Results indicated that both corporate firms involved in a food fraud case lacked an immediate mandate to address the legitimate stakeholders' claim. "This study adds the action perspective to stakeholder salience theory, providing practical guidelines for marketers in the food sector who face wicked contexts, attempting to achieve transparency and common goals along with their stakeholders."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12151
Notes:
Online via AgriMarketing Weekly. 1 page., Data, analytics and technology company DTN acquires a global farm-level data source, Farm Market ID. Both share goals of helping agribusinesses support producers.
Vincent, David (author / Rooster Strategic Solutions)
Format:
Commentary
Publication Date:
2019
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11355
Notes:
Online via AgriMarketing Weekly posting of October 16, 2019. 2 pages., Seven tips for new college of graduates (mostly without farm backgrounds) as they join the ranks of agricultural advertising agencies and agribusinesses and begin working with American farmers and ranchers.
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11765
Notes:
Online from AgriMarketing Weekly. 1 page., News of an ownership transition involving two marketing communications agencies, including one(Sage) with a variety of agricultural, animal health and business-to-business clients.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11940
Notes:
Online via AgriMarketing Weekly. 1 page., Syngenta Group "unites the strengths of its four Business Units - Syngenta Crop Protection, Syngenta Seeds, ADAMA, and Syngenta Group China - under one umbrella."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11607
Notes:
21 pages., Online from Think Shift Communications, San Francisco, California, via AgriMarketing Weekly., "While the industry hs never been a stranger to change, it seems increasingly certain that we are currently in the greatest state of evolution - maybe even revolution - that ag has ever faced."
