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2. Plant-based eggs: views of industry practitioners and experts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rondoni, Agnese (author), Millan, Elena (author), and Asioli, Daniele (author)
- Format:
- Journal article
- Publication Date:
- 2021-04-28
- Published:
- United States: Routledge (Taylor & Francis Group)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12587
- Journal Title:
- Journal of International Food & Agribusiness Marketing
- Journal Title Details:
- Online
- Notes:
- 25pgs, Plant-based eggs have been recently developed by food practitioners as an alternative to conventional eggs. However, there is uncertainty on how the current egg market will react to plant-based eggs, as well as lack of knowledge about product development and regulations. In this manuscript, we explored this issue by conducting in-depth interviews with egg industries and retailers, as well as with plant-based egg manufacturers. Results show that despite egg manufacturers are struggling to provide an alternative to people who do not consume eggs, they are skeptical that plant-based eggs can replicate all eggs’ nutrients and functionalities. Furthermore, egg industries do not see plant-based eggs as potential competitors to their products, while plant-based egg manufactures argue that they will directly compete with eggs. Also, there is uncertainty on how to label and name plant-based eggs, which has important implications in terms of marketing and policy labeling of these new products.