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2. Challenges and Motivations of Science Communication: An Administrative Perspective at Land-Grant Universities
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mcleod-Morrin, Ashley (author), Rumble, Joy (author), and Telg, Ricky (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12303
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 3
- Notes:
- 18 pages., Interdisciplinary agricultural research centers are becoming more common at land-grant universities. These centers often use an interdisciplinary approach to address complex science issues. As these centers address agricultural issues that impact society, effective science communication is a necessary activity. However, these centers may face unique barriers or opportunities. This study utilized a qualitative approach to identify the barriers and motivations of interdisciplinary agricultural center directors when communicating about science. Participants identified common science communication challenges, such as time and lack of funding. Funding was also identified as a motivation, as well as factors related to the tenure and promotion process. Recommendations from this work include evaluating the public relations and the effectiveness of science communication from these centers. Future research should also examine the financial structure of interdisciplinary centers to better inform best practices.
3. Communication sources used by extension personnel and farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Narwal, R. S. (author), Singh, B. (author), and Malik, S.J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26846
- Journal Title:
- Indian Journal of Extension
- Journal Title Details:
- Vol. 39, Issues 1-2, pp. 26-30
- Notes:
- Printed in 2003.
4. Connecting the 'Bottom of the Pyramid' - An Exploratory Case Study of India's Rural Communication Environment
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Seshagiri, Sarita (author), Sagar, Aman (author), and Joshi, Dhaval (author)
- Format:
- Conference paper
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27483
- Journal Title Details:
- pp. 855-862
- Notes:
- Presented at the 16th Annual World Wide Web Conference, WWW2007.
5. Dissemination of information in agriculture
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chamberlain, D. (author) and Royal Agricultural Society of England
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United Kingdom
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26893
- Journal Title:
- Journal of the Royal Agricultural Society of England
- Journal Title Details:
- Vol. 158, (1997), pp. 8-13
6. Exploring source credibility when communicating about agricultural science on twitter
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fortne, Allison R. (author), Lamm, Alexa J. (author), Borron, Abigail (author), Holt, Jessica (author), and Moore, Allen J. (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12715
- Journal Title:
- Journal of Applied Communication
- Journal Title Details:
- Vol 106, N.3
- Notes:
- 18 pages, Universities must strategically communicate agricultural science to effectively reach millennials skeptical of agricultural innovations and constantly assessing the credibility of online information. Universities are trusted information sources and must maintain credibility on social media platforms such as Twitter, used by millennials to receive and share information. Source credibility seeks to understand message source and recipient characteristics that influence recipients’ perceptions of a source’s expertise and trustworthiness. The purpose of this study was to explore differences in engagement when specific factors affecting source credibility were emphasized when communicating with millennials about agricultural science on Twitter. The purpose was accomplished by describing the level of engagement and the differences in engagement observed between perceived gender, race, and age of university scientists. Over seven months, researchers wrote press releases about published journal articles authored by two or more diverse, university-affiliated scientists. They published multiple tweets about each release, with the only difference being the scientists’ headshots. Scientists were categorized as perceived male versus female, White versus Non-White, and older versus younger. Descriptive analysis of engagement metrics from 32 tweets found those with females performed better than those with males. Non-White scientist tweets performed better with the exception of engagement rate. Tweets featuring younger scientists received more engagement than older. The exploratory results implied tweets featuring young, Non-White females may elicit higher engagement. Future studies should examine if engagement metrics are correlated with source credibility dimensions. Strategically featuring diverse scientists in research communication may be utilized to build engagement in universities’ social media.
7. General outline for suggested orientation course for Americans going overseas on assignments in economic development and technical assistance
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: MSU Ph.D files Document Number: D09120
- Notes:
- Francis C. Byrnes Collection, Ph.D files, Michigan State University, East Lansing. 4 pages.
8. Identifying extension agent needs associated with communicating about policies and regulations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Lamm, Alexa J. (author), Gay, Keegan D. (author), and University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Center for Public Issues Education in Agriculture and Natural Resources
- Format:
- Online journal article
- Publication Date:
- [date of publication not identified]
- Published:
- USA: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10119
- Journal Title:
- Journal of Agricultural Extension
- Journal Title Details:
- 59(4)
- Notes:
- 16 pages., via online journal, The Cooperative Extension Service has performed the role of educator and change agent for more than a century. Changes occurring during this period caused Extension to extend its influence beyond the farm and traditional roles. Today, Extension faces controversial public issues and unparalleled levels of policy and regulation impacting agriculture and natural resources. As the needs of our changing society evolve, regulation increases, and response to public opinion becomes more complex. Extension must expand its role in providing education related to public issues and acting as facilitators and change agents to ensure viable actions are taken. This study was conducted to determine the level of preparedness of Florida Extension agents in dealing with policies and regulations. An emailed survey of all Florida Extension agents utilized questions regarding frequency of addressing policies with their clientele and their knowledge of said policies. Results indicated a low frequency of agents of all types addressing most policies with their clientele and a need for increased knowledge about the policies. In particular, there is an opportunity for all agent types to improve interactions with clientele on the topic of Immigration Reform as well as knowledge of related policies.
9. Influence of Message Theme on Consumer Perceptions of Lab Grown Meat
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kubakack, Kellie (author), Meyers, Courtney (author), Ford, Hannah (author), Li, Nan (author), and Irlbeck, Hank (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- United States of America: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12437
- Journal Title:
- Journal for Applied Communications
- Journal Title Details:
- Issue 1 (2022)
- Notes:
- 17 pages., Lab grown meat is a new technology being developed as a potential alternative protein source. Although some research has been done about public perception of lab grown meat, no studies to date have observed the effects of message themes on public perception of lab grown meat. The study sought to better understand measures of uncertainty and risk and benefit perceptions after viewing a themed blog post about lab grown meat. Participants were randomly assigned one of three themed blog posts - against lab grown meat, neutral, or support lab grown meat. Perception questions were asked after viewing the blog post, and a total of 238 responses were collected. Results indicated the message theme had a statistically significant effect on risk perception, benefit perception, and intention to consume, but not on message evaluation or measures of uncertainty. Further discussion as well as suggestions for future research are included.
10. Information Needs and Use of Information Sources by the Farmers: A Survey of Kurukshetra District, Haryana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Singh, Joginder (author) and Kumar, Rajiv (author)
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- International: International Journal of Information Dissemination and Technology
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12197
- Journal Title:
- International Journal of Information Dissemination and Technology
- Journal Title Details:
- Vol. 10 Issue 4
- Notes:
- 7 pages., The study highlighted the information needs and information sources used by the farmers of Kurukshetra district. Data were elicited through the questionnaire. All the farmers needed information on availability and use of pesticides, fertilizers for the crop, disease, pest, weed control, knowing and selling market prices of crops followed by government schemes/policies (98.1%), variety and new cropping system, availability of seeds (96.2%), Agricultural loan (73.1%), weather/weather forecast (73.1%), etc. The majority of the respondents (59.6%) were using newspapers in which Dainik Bhaskar (46.2%) was the first choice of farmers and (30.8%) banners and wall paintings were also assisted. Mobile phones (69.2%) and Television (67.3%) were major electronic sources among them. All the respondents were using these sources to increase agricultural production, availability and know the current market prices. While (90.4%) were using proper use of fertilizers/medicines/pesticides and curing diseases followed by (82.7%) know about new agricultural technology, weather (76.9%). Insufficient information literacy, information communication technology (ICT) skills (87.7%), and inadequate training opportunities (61.5%) were the main constraints faced by farmers. Satisfaction was high in electronic sources (53.8%) than print information (23.1%) sources for their agricultural information among the farmers of Kurukshetra.