Hennessy, David A. (author), Lindsey, Alexander J. (author), Che, Yuyuan (author), Lindsey, Laura E. (author), Pal Singh, Maninder (author), Feng, Hongli (author), Hawkins, Elizabeth M. (author), Subburayalu, Sakthi (author), Black, Roy (author), Richer, Eric A. (author), and Ochs, Daniel S. (author)
Format:
Journal article
Publication Date:
2022-01-24
Published:
United States: Clemson University Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12260
4 pages, Selecting optimal corn and soybean seeding rates are difficult decisions to make. A survey of Ohio and Michigan farm operators finds that, although generally keen to learn from others, they tend to emphasize their own experience over outside information sources. Soybean growers declare university and extension recommendations as more important than do corn growers. In response to direct queries and in free comments, growers place more emphasis on understanding the agronomic and technological problems at hand than on adjusting to the market environment. Given the decision environment, we argue that these responses are reasonable.
5 pages., The Annual Conference for Mississippi State University Extension is the sole event at which the majority of Extension personnel gather for networking, organizational updates, recognition of efforts, and professional development. Extension leaders plan this conference with intended outcomes but without ever evaluating those outcomes beyond attendee satisfaction. We developed an evaluation instrument to determine how certain conference events influence participants’ critical psychological states and ultimately, their perceived motivation, professional enrichment, opportunities for networking, professional accountability, and organizational awareness. Rather than simply assessing attendee satisfaction, this instrument may help inform planning for successive Extension conferences and other professional development events.
8 pages., Extension materials that are sensitive to changing demographics and culture increase relevance and compliance with food safety practices. Produce safety extension materials were developed for U.S. Virgin Islands (USVI) produce growers to help with compliance with a new food safety rule. We developed employee training materials based on a needs assessment and behavioral change was evaluated six months after dissemination. The original materials were not seen as culturally appropriate but after modifications, improvements in food safety practices and behavior changes were observed. These results suggest that extension educators should seek feedback from target populations about potential interventions before implementation.
12 pages, Smallholder farms are complex systems, constantly adapting to context and rely on local, place-based knowledges. The vital role of local knowledge in smallholder farming systems has seen attempts throughout low- and middle-income countries to entwine local knowledge with scientific knowledge to improve outcomes from agricultural extension. Using a systematic review and exploratory meta-synthesis of selected literature, this research explored the use of local knowledge in agricultural extension. The synthesis found local knowledge plays a vital role in the adoption of new technologies or practices because as the dominant form of knowledge in communities they give learners confidence and they provide a context upon which new information can be introduced. However, effective use of local knowledge requires a realistic perspective which recognises that some combination of local and scientific knowledge, developed in a participatory process, will likely result in extension delivering greater outcomes to farmers.
22 pages, The purpose of this study was to identify the demographic characteristics, career motivations, and professional development of American equine journalists. An online survey was distributed to equine journalists identified through their professional organizational membership. Descriptive statistics were used to analyze the data. Equine journalists were found to be predominately female, Caucasian, and averaged 53 years old. Nearly half were exposed to the equine industry prior to their career and have been working in the industry for over 15 years. Respondents were well educated and were most motivated towards their career as an equine journalist because of their interest in horses. Over 70% of equine journalists in this study participated in one to 10 professional developments in the last year, with social media management as the most frequently reported topic. Other frequently reported topics were marketing, journalistic writing, and magazine publication. Recommendations for practice include recruiting agricultural communications minor or certificate students from specialized programs such as animal science, equine science, equine studies, or livestock. Future research should consider the influence of pre-career experiences on equine journalist career motivations and skill development.
6 pages, In this article, I review Donaldson's (2020) Community Engagement for Extension Professionals: 21st Century Program Planning, Evaluation, and Professionalism. This guidebook is relevant to several audiences including undergraduate and graduate students, Extension professionals, and faculty who work with students and advisees on program planning research and practice. This article highlights the primary contributions of the guidebook, with special emphasis on proactive and reactive Extension programming models.
11 pages, While cow's milk and plant-based milk are often hypothesized to be substitutes, much remains unknown about the impacts that plant-based milks have on the retail price for cow's milk, if any. We explore the individual retail price relationship between two plant-based milks, almond and soy, with cow's milk. If the markets are cointegrated, and shocks in the plant-based markets affect the cow's milk market, it can add volatility to cow's milk prices, which could have implications for costs and benefits of the USDA Dairy Margin Coverage Program and price calculations by the Federal Milk Marketing Orders (FMMO). However, while we find evidence that plant-based milk prices react to shocks in cow's milk prices, we do not find evidence that cow's milk prices respond to changes in plant-based milk prices.
16 pages, There is growing evidence that religiosity affects important socio-economic outcomes. A potential channel through which religiosity affects these outcomes is by shaping individuals’ risk preferences. We combine a lab-in-the-field experiment, survey, and focus-group discussions to investigate the effect of religiosity on risk-taking among rural people in Ethiopia. We find evidence that religious farmers are more risk-taking. The effect is likely driven by the trust/belief in God as the omniscient and just power in determining outcomes under uncertainty. This is further corroborated by results from follow-up focus-group discussions.
13pgs, This article examines the effects of neighborhood on the farmer's technical efficiency (TE) level, adopting a stochastic frontier and spatial Durbin regression models. Our study exploits a three-wave household-level panel data from the Ethiopian Rural Socioeconomic Survey (ERSS) collected between 2011 and 2015. We find that farmers have an average TE score of 53%, implying a substantial potential for improvement in the production level. We further find that there is a positive and statistically significant spatial interdependence in TE levels between farms in neighboring communities. Input use, education, and other demographic characteristics are found to have significant positive direct and indirect effects. The findings suggest that policies and programs targeting productivity improvements in agriculture need to consider spatial spillover effects.
Conference paper / Journal article, This study examined farmers’ readiness to assess social media as agro-information reception tool in the study area. An interview guide was used in collecting data from 120 farmers who were randomly selected. Data collected were analysed with the aid frequency counts percentages and logit regression. The results showed that half of the respondents (50%) had primary education. About 90% were aware of whatsapp and 12.6% were aware of blogs, respectively. Education, farming experience, membership of farmers’ group and extension access were the variables that positively influence farmers’ readiness to assesssocial media as agro-information reception tool while respondents’ age negatively influence readiness to assess social media. Enlightenment programmes for farmers on the use of social media and an improved extension services to keep the farmers acquainted with the benefits of social media.
