Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12076
Notes:
Online from publisher. 4 pages., Summarizes benefits of objectively-sourced data from sources like the USDA, public and private data firms, geospatial insights and analysis, and more. Cites weaknesses of farmer surveys, promotions, registration forms and other similar sources.
Online from publisher. 2 pages., Advice to young journalists. "As a professional, you have to be better than only an instagram post writer. You must consciously and intentionally develop your skills of conversation. Sit down with your granny and ask her about her life as a young girl. Find out what your papaw was really thinking and feeling as he stepped onto some faraway battlefield as a terrified kid. And when you interview that farmer or lineman or craftsperson for your Co-op's publication, find out why they do what they do, not just what they do."
