1 - 6 of 6
Number of results to display per page
Search Results
2. DTN acquires Farm Market ID
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- News release
- Publication Date:
- 2021-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12151
- Notes:
- Online via AgriMarketing Weekly. 1 page., Data, analytics and technology company DTN acquires a global farm-level data source, Farm Market ID. Both share goals of helping agribusinesses support producers.
3. Framing of sustainable agricultural practices by the farming press and its effect on adoption
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rust, Niki A. (author), Jarvis, Rebecca M. (author), Reed, Mark S. (author), and Cooper, Julia (author)
- Format:
- Journal Article
- Publication Date:
- 2021-02-21
- Published:
- United States: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12622
- Journal Title:
- Agriculture and Human Values
- Journal Title Details:
- V. 38
- Notes:
- 14pgs, There is growing political pressure for farmers to use more sustainable agricultural practices to protect people and the planet. The farming press could encourage farmers to adopt sustainable practices through its ability to manipulate discourse and spread awareness by changing the salience of issues or framing topics in specific ways. We sought to understand how the UK farming press framed sustainable agricultural practices and how the salience of these practices changed over time. We combined a media content analysis of the farming press alongside 60 qualitative interviews with farmers and agricultural advisors to understand whether the farming press influenced farmers to try more sustainable practices. Salience of sustainable agricultural practices grew between 2009 and 2020. Many of the practices studied were framed by the press around economic and agronomic aspects, and farmer respondents said the most common reasons for trying sustainable agricultural practices were for economic and agronomic reasons. The farming press tended to use more positive rather than negative tones when covering sustainable agricultural practices. Respondents used the farming press as a source of information, though many did not fully trust these outlets as they believed the farming press were mouthpieces for agribusinesses. Whilst a minority of farmers stated they were motivated to try a new sustainable agricultural practice after learning about it in the farming press, this was rare. Instead, the farming press was used by respondents to raise their awareness about wider agricultural topics. We reflect on the role and power given to agribusinesses by the farming press and what this means for agricultural sustainability.
4. Information and communication technology in agribusiness: A study of mobile applications in perspective of India
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Gupta, Chandan (author), Gupta, Manu (author), Joshi, Pradeep (author), and Kumar, Ajendra (author)
- Format:
- Journal article
- Publication Date:
- 2021-06-15
- Published:
- International: Applied and Natural Science Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12385
- Journal Title:
- Journal of Applied & Natural Science
- Journal Title Details:
- Vol. 13(2)
- Notes:
- 9 pages, Federation of Indian Chambers of Commerce and Industry in one of its finding in 2019 stated that about 58% Indians are dependent on agriculture and agriculture sector make about 15.96 % of India’s GDP. To get the best agriculture inputs and best harvest price is the big question for Indian farmers; thus, we can say that “Agriculture is the foundation of the Indian economy”. With the origin of Mobile Applications (m-apps) for agriculture and a huge dependency on Information and Communication Technology (ICT) in agribusiness, the scenario in rural India has been changing rapidly. Since India’s economy depends mainly on agriculture, there is a lot of potential for Information and Communication Technology and mobile applications for agribusiness and its marketing. With growing smartphones with m-apps penetration in rural India, the agribusiness in rural belts of India is set for extension and further digitalization to revolutionize the agriculture sector. In recent years, nearly all Indian farmers possess a mobile, and 50%are smartphones with internet connections. With Government's new legislative policy changes as the Digital India programme, mobile applications in India's rural belt cannot remain isolated. Digital India will connect rural Indians farmers worldwide through the internet and mobile applications and provide them with all necessary upliftment in agribusiness in India. This study has focused on the ICT and m-applications used in farming today and how they have changed agribusiness by providing a digital platform and with their impact on agribusiness.
5. Navigating Transparent Pork Production: Analyzing Visual Attention of The Maschhoffs Website
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hill, Nellie (author), Elliot, Maggie (author), and Meyers, Courtney (author)
- Format:
- Journal article
- Publication Date:
- 2021-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12103
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Vol. 105, Issue 1
- Notes:
- 19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.
6. World's most prolific agricultural podcaster hits 1,000 episodes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Article
- Publication Date:
- 2021-02
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12166
- Notes:
- Online from agnewscenter.com. 3 pages., Features an achievement of Matt Brechwald, host of the Off-Farm Income Podcast, who "proudly refers to himself as 'the World's Most Prolific Agricultural Podcaster'."