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2. Characterizing and evaluating integrated landscape initiatives
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Carmenta, Rachel (author), Coomes, David A. (author), DeClerck, Fabrice A.J. (author), Hart, Abigail K. (author), Harvey, Celia A. (author), Milder, Jeff (author), Reed, James (author), Vira, Bhaskar (author), and Estrada-Carmona, Natalia (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11357
- Journal Title:
- One Earth
- Journal Title Details:
- 2 : 174-187
- Notes:
- Online via open access., Researchers gathered survey data on 104 integrated landscape initiatives (ILIs) within Latin America and the Caribbean jurisdictions of Puerto Rico, Cuba, and the Dominican Republic. Findings suggested four distinct strategies existed, two of which were only weakly integrated and another two of which were more ambitiously attempting integration, engaging more sectors and scales of governance, and targeting the structural barriers to sustainability.
3. Huge response to virtual conference is bold statement on sharing information
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Roberts, Owen (author)
- Format:
- Online article
- Publication Date:
- 2020-06-10
- Published:
- Canada: International Federation of Agricultural Journalists, Quebec, Canada
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13055
- Notes:
- 3 pages
4. Reach Versus Impact: Comparing Webinars and Online Short Courses for Educational Outcomes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Kathleen P. (author), Pulec, Kate E. (author), Skelly, Christine D. (author), Wright, Ashley D. (author), Greene, Elizabeth A. (author), and University of Nebraska Michigan State University University of Arizona
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11361
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 9 pages., via online journal, Our multistate group of state horse specialists produced and evaluated impacts from six webinars and online short courses (webinar plus additional content) addressing current industry issues: pasture-associated laminitis, equine herpesvirus-1, disaster preparedness, sales fraud, rescues/rehoming, and manure management. We identified no differences in perceived knowledge gained from webinars or short courses; however, results suggest that participation in short courses versus live webinars may be more useful for making positive management decisions. Short course participants also reported greater potential for cost savings as a result of completing the education. On the basis of the study, we offer recommendations for developing effective online Extension education programs.
5. Reaching out? Governing weather and climate services (WCS) for farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vedeld, Trond (author), Hofstad, Hege (author), Mathur, Mihir (author), Büker, Patrick (author), and Stordal, Frode (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11503
- Journal Title:
- Environmental Science and Policy
- Journal Title Details:
- 104: 208-216
- Notes:
- 9 pages., via online journal., High-quality weather and climate services (WCS) can be critical for communicating knowledge about current and future weather and climate risks for adaptation and disaster risk management in the agricultural sector. This paper investigates the structure and performance of weather and climate services for farmers from a governance perspective. Empirically the paper compares the institutional design and operations of agro-meteorological services in Maharashtra/India and Norway through a ‘most different case study’ approach. The two cases were selected to represent great diversity in location, scale and institutional design. A governance approach based on semi-direct interviews and policy and institutional analysis was combined with local survey data of farmers’ perceptions and use of the services. Despite the fact that the context for the two agromet advisory services was very different from a climate-weather, eco-agriculture and socio-institutional angle, the analysis reveals great similarities in the services structures and critical governance challenges. In both countries the agromet services communicated knowledge that was largely perceived not to be well tailored to farmers’ needs for decisions in specific crops- and farm operations, spatially too coarse to address local issues, and, often unreliable or inaccurate in terms of the quality of data. Farmers did, however, respond positively to specific and locally relevant information on e.g., warnings about high rainfall and spread of pests. Observing such similarities across very diverse contexts enhances the generalization potential, precisely because they evolved under very different circumstances. Similar observations find support in the wider WCS literature. Based on the empirical findings, we propose a more deliberate approach to institutional design of WCS in order to enhance governance performance and co-creation of the services at local, district and national scales. It is suggested that greater participation of farmers and agricultural extension agents in the co-creation of these services is a necessary means of improving the services, supported by the WCS literature. However, we insist that greater participation is only likely to materialize if the deficiencies in institutional design and knowledge quality and relevance are addressed to greater extent than done today. The comparison between the two services shows that Norway can learn from India that a more ambitious scope and multiple forms of communication, including the use of social media/WhatsApp groups, can facilitate greater awareness and interest among farmers in multi-purpose agromet services for multi-way communication. India can learn from Norway that a more integrated and decentralized institutional design can strengthen the network attributes of the services, foster co-creation, and improve participation of both poor and large-scale farmers and extension agents.
6. Sustainability, ecology, and agriculture in women farmers' voices: culture-centering gender and development
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dutta, Mohan J. (author) and Thaker, Jagadish (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11906
- Journal Title:
- Communication Theory
- Journal Title Details:
- 30 : 126-148
- Notes:
- 23 pages, Via UI Library online subscription., Authors described issues and potentials addressed by poor women farmers in India through sanghams (cooperatives). Findings pointed toward the desire and need for communication sovereignty in resistance to patriarchal, expert-led concepts of privatization that discount their knowledge and their role in making decisions.
7. Technology is values neutral - your brand is not
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arnot, Charlie (author / Center for Food Integrity)
- Format:
- Commentary
- Publication Date:
- 2020
- Published:
- International: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11706
- Notes:
- 4 pages., Online from publisher website., Perspectives about how consumers will perceive technology in food and agriculture going forward. "...will they view innovation as positive and something they should embrace and support? Or, will innovation be perceived as another looming threat that should be avoided at all costs? The answer to those questions rests with those who bring the technology to market."
8. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58 : 19-22
- Notes:
- Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
9. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58(619) : 19-22
- Notes:
- "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.
10. The global forest transition as a human affair
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Garcia, Claude A. (author), Sasvilaakso, Sini (author), Verburg, Rene W. (author), Gutierrez, Victoria (author), Wilson, Sarah J. (author), Krug, Cornelia B. (author), Sassen, Marieke (author), Robinson, Brian E. (author), Moersberger, Hannah (author), Naimi, Babak (author), Rhemtulia, Jeanine M. (author), Dessard, Helene (author), Gond, Valery (author), Vermeulen, Cedric (author), Trolliet, Franck (author), Oszwald, Johan (author), Quetier, Fabien (author), Pietsch, Stephan A. (author), Bastin, Jean-Francois (author), Dray, Anne (author), Araujo, Miguel (author), Ghazoul, Jaboury (author), and Waeber, Patrick O. (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11697
- Journal Title:
- One Earth
- Journal Title Details:
- 2(5) : 417-428
- Notes:
- 12 pages., Authors note no clear evidence that global efforts against forest loss, fragmentation,and degradation of land use are working. As key reason, they point to apparent ineffectiveness in involving all stakeholders involved. "Forest transitions are social and behavioral before they are ecological. Decision makers need to integrate better representations of people's agency in their mental models. ... Games can help decision makers in all of these tasks."