Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
Online via AgEconSearch., In this teaching case study the authors analyze the economics of installing automatic milking systems under three investment scenarios. The study also "provides an opportunity to apply capital budgeting to a modern agriculture investment and addresses broader questions related to technology investment and adoption on farm."
Online from publisher. 3 pages., In 2019 cover crop report, SHP dives into cover crop adoption practices. Summary of findings from a survey among 80 farmers in 11 states in the Soil Health Partnership network.
12 pages., The primary purpose of the present study is to explore the level of information literacy among the farmers with regards to agriculture at the Jind district of Haryana state in India. Survey method with accidental sampling is used, and data were collected from a total number of 52 farmers who lived in the two selected villages by using a self-structured questionnaire. The demographic profile shows male dominancy on agriculture, and the majority of the farmers found literate. Their primary source of income is agriculture (86.54%), and 84.62% of them own the land of fewer than four acres. Rice, wheat, sorghum, cotton, and pearl millet are main crops that the farmers grow in their fields. Agriculture, education, and health are the main areas on which all the farmers need information, and TV & newspapers are found as the primary sources of acquiring the required information. The low price of crop production (M=4.87), lack of electricity in rural areas (M=4.85), and low level of literacy (M=4.73) are significant problems the farmers faced in information searching. However, there is a need to make the farmers aware of the public library and their importance and use, and Krishi Vigyan Kendra (KVK) and their utility.
