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2. Does good design matter in the seedstock advertising business? effects of graphic design in beef seedstock ads on cattle producers’ trust and credibility
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marley, Morgan L. (author), Abrams, Katie M. (author), and Castillo, Daniela (author)
- Format:
- Online journal article
- Publication Date:
- 2019-01-01
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10812
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 25 pages., via online journal., Designers are trained professionals who understand how to effectively visually communicate based on executing principles of design and an understanding of their audience. Within the beef seedstock industry, ad design varies widely in terms of technical effectiveness, but how do those differences affect potential customers? This study tested the effects of seedstock ad’s graphic design on the viewer’s trust and credibility among 561 Angus cattle producers. Our results show the graphic design of a beef seedstock ranch ad promoting an upcoming bull sale did not influence producers’ perceptions of trust and credibility. However, results did reveal better designed ads are positively related to producers’ trust of that brand. We suggest the study results were influenced by a first impression established through the brand description presented to all treatment groups, which illustrates beef seedstock buyers may be more reliant on other informational cues than design to inform their purchasing decisions. Future research is needed to parcel out effects of the brand information relative to the design aspects of the ad.
3. Interactive infographics' effect on elaboration in agricultural communication
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Burnet, Erin (author), Holt, Jessica (author), Borron, Abigail (author), and Wojdynski, Bartosz (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10815
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 103(3)
- Notes:
- 14 pages., via online journal., In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to agricultural communication as well. This increase in attitude and cognition encourages agricultural communicators to pursue the use of more interactive elements in their messaging.
4. Is social exposure to obesity associated with weight status misperception? Assessing Australians ability to identify overweight and obesity
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Opie, C.A. (author), Glenister, K. (author), and Wright, J. (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- Australia
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11366
- Journal Title:
- BMC Public Health
- Journal Title Details:
- 19: 1222
- Notes:
- 8 pages., More than 800 Australian adults responded to an electronic questionnaire distributed via email and social media. Respondents "were challenged to accurately perceive silhouettes corresponding to an obese body mass index (BMI) in themselves and others. Misperception of weight status was more likely to exist among those with a BMI less than 18.5 - or 30 or more ("overweight" and "obese"). "Silhouettes may act as an effective visual cue in initiating weight related discussions."
5. Ode to the Jersey
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rankin, Mike (author)
- Format:
- Journal article
- Publication Date:
- 2019-01-10
- Published:
- LaGrange, GA.: AAEA - The Agricultural Communicators Network,
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10053
- Journal Title:
- AAEA ByLine
- Journal Title Details:
- : 1
- Notes:
- Via online., Tips on photographing livestock from an award-winning AAEA photographer.
6. Photography is "a language that didn't need translation"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Feinstein, Anthony (author)
- Format:
- Book excerpt
- Publication Date:
- 2019-02-26
- Published:
- International: Nieman Foundation for Journalism, Harvard University, Cambridge, Massachusetts.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10308
- Journal Title:
- Nieman Reports
- Notes:
- 4 pages., "In "Shooting War: 18 profiles of conflict photographers," Sebastiao Salgado tells author Anthony Feinstein why he spends years exploring a single theme. Includes not only the destruction of human life, but also the violence inflicted on on the land and the ruination of the environment.
7. Rural ruins in America's climate change story: photojournalism, perception, and agency in Shishmaref, Alaska
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Herrmann, Victoria Stephanie (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- USA: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 25 Document Number: D10550
- Journal Title:
- Annals of the American Association of Geographers
- Journal Title Details:
- 109(3) : 857-874
- Notes:
- 19 pages., via online journal., This article provides a visual analysis of a set of peopleless photographs taken in 2006 of a falling home erosion in the village of Shishmaref, Alaska, that have been widely circulated in reporting about the relocation of the village due to climate change. It asks whether the visual contract between spectator and absent climate change victim extends beyond an empathetic response to action toward restoring the lost home. The article explores the relationship of contemporary scholarship on postmodern ruination in U.S. Rust Belt cities and the Shishmaref fallen home photograph as a means to analyze the work done by rural ruination.
8. Using images of farmed animals in environmental advocacy: an antispeciesist, strategic visual communication proposal
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fernández, Laura (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: SAGE Journals
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10227
- Journal Title:
- American Behavioral Scientist
- Notes:
- 19 pages., Via online journal., This article discusses two main issues: the historical invisibility of the role of animal agriculture in climate change and whether it is useful to include explicit violent images or “moral shock” of farmed animals in environmental advocacy campaigns to fight against climate change and environmental devastation. The claim will be explored at two levels: ethical and strategic. According to the current literature available, it will be argued that we have sound arguments to believe that using images of farmed animal suffering (including explicit violent images and moral shocks) is both an ethical and effective approach to reach the end of speciesist oppression and to mitigate climate change.
9. Visual-based minimal-text food safety training tools for Chinese-speaking food service workers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rajagopal, Lakshman (author), Reynolds, Joel (author), and Li, Dawei (author)
- Format:
- Online journal article
- Publication Date:
- 2019-10
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: D10989
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(5)
- Notes:
- 10 pages., Article # 5TOT4, via online journal., This article describes visual-based minimal-text food safety tools developed in Mandarin Chinese to educate Chinese-speaking food service workers about safe food handling practices. Ten posters and one PowerPoint presentation were developed, and their efficacy in conveying critical food safety messages was tested with Chinese-speaking food service workers in Iowa. Extension educators can use these tools for formal and informal food safety education, thereby contributing to protecting public health.