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2. Characteristics of Oklahoma agritourism Facebook posts
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bowman, Brittany (author), Settle, Quisto (author), Riggs, Angel (author), Tomas, Stacy (author), King, Audrey E.H. (author), and Association for Communication Excellence (ACE)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: D11308
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 104(1)
- Notes:
- 22 pages., via online journal, Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall page likes. Live videos and traditional posts received the most interaction amongst types of original posts. Facebook event posts made by the agritourism operation received more public interaction than event posts made by the general public. Agritourism operators should focus on quality over quantity of information and be wary of creating posts in an “echo chamber” as only a small proportion of a large page following interact with posts. Marketing practitioners should avoid providing one-size-fits-all advice in Facebook marketing, as there was a large variety of Facebook activity observed. Future research should more specifically describe content of posts and consider perspectives of agritourism operators and visitors towards current Facebook marketing strategies.
3. Consumers’ and Farmers’ Perceptions in Europe Regarding the Use of Composted Bedding Material from Cattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klopčič, Marija (author), Erjavec, Karmen (author), Waldrop, Megan (author), Roosen, Jutta (author), Engel, Petra (author), Galama, Paul (author), and Kuipers, Abele (author)
- Format:
- Journal article
- Publication Date:
- 2021-04-29
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12508
- Journal Title:
- Sustainability
- Journal Title Details:
- 13 (9)
- Notes:
- 10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
4. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
5. How to develop an appetite for insects
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klein, JoAnn (author) and The New York Times
- Format:
- Online article
- Publication Date:
- 2019-09-26
- Published:
- United States: The New York Times
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10952
- Notes:
- 3 pages, online article
6. Kellogg's hopes its new plant-based meat will sizzle louder than the competition
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hiebert, Paul (author)
- Format:
- Online article
- Publication Date:
- 2020-03-16
- Published:
- United States: AdWeek
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11491
- Notes:
- 4 pages., via website
7. Local Food Marketing As a Growth Opportunity for Small Producers in Tennessee
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ajumobi, Blessing (author), Ekanem, Enefiok (author), and Mafuyai, Mary (author)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- United States: Food Distribution Research Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12208
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- Vol. 52, Issue 1
- Notes:
- 3 pages, Various food programs present opportunities for marketing local food in Tennessee. Health-conscious consumers prefer the health benefits of local food over processed foods. To satisfy consumer demand, local restaurants are utilizing the services of local food vendors. Conventional grocery stores are broadening their food aisles to accommodate locally produced foods. Using data collected from an online survey of 250 producers, this research update reports on opportunities for marketing local foods in Tennessee.
8. Marketing channel, production technique and farm profitability in vegetables marketing: empirical evidence from micro data in Punjab, Pakistan
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Yasmin, Bushra (author) and Fatima, Hina (author)
- Format:
- Journal article
- Publication Date:
- 2022-09-27
- Published:
- Pakistan: Directorate of Agricultural Information Lahore
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12855
- Journal Title:
- Journal of Agricultural Research
- Journal Title Details:
- Vol. 60, N.4
- Notes:
- 13 pages, Current study was conducted during 2020 by Department of Economics, Fatima Jinnah Women University, Rawalpindi, Pakistan to study evaluate the marketing channel of vegetables in Punjab pertaining to farm’s profitability and the factors determining this profit based on primary data collected from 100 farmers each for 4 selected vegetables . Data were collected through structured questionnaire from 36 villages out of 7 cities of Faisalabad division while from 28 villages out of 5 cities of Bahawalpur division through purposive sampling technique. Gross margin analysis and mean regression was done to estimate the determinants of profit both at division level and for the pooled data. The gross margin per acre was calculated at Rs.171,676 for cucumber, Rs. 171,649 for green chilies, Rs. 315,229 for tomatoes and Rs. 33,002 for onions. The regression results showed age, farming experience, credit and storage facilities, production cost and commission to the middle man as significantly contributing factors in profit while the choice of production technique appeared to be particularly depending on the educational qualification of selected farmers. The peak age that yielded maximum profit was calculated at 49 and 42 years in Faisalabad and Bahawalpur division, respectively. Experience of farmers was significantly increased in profit. The commission to agent surpasses all other payments that farmers incurred during marketing process. The margin was around 39% and 33% of total cost for cucumber and chilies in Faisalabad while 34% and 43% percent for tomatoes and onion in Bahawalpur. So the enactment of farmers with middle man for the sale of crop was due to heavy reliance on them for loans; around 80 percent famers in Faisalabad while about 40 percent in Bahawalpur sought loans from middle man. The study suggested that healthy competition among farmers by providing them adequate storage facilities, sufficient credit, perfect market information and education could contribute positively in adopting advanced modes of production to minimize the production and marketing cost.
9. National Pork Board Uncovers What Diners Crave and Why
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- National Pork Board
- Format:
- Online article
- Publication Date:
- 2019-05-16
- Published:
- United States: Farm Journal's Pork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11051
- Notes:
- 2 pages, via website
10. What makes Farm Market iD's data different?
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rao, Steve (author) and Farm Market iD
- Format:
- Online Magazine
- Publication Date:
- July/August 2019
- Published:
- United States: Farm Journal
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11047
- Journal Title:
- AgriMarketing
- Notes:
- 2 pages, via online magazine archive, Several years ago, Farm Market iD saw that agribusinesses were struggling to use to the data and insights at their disposal to understand how they were performing in the market and needed modern-day data science to power decision-making. Given Farm Market iD's unique and powerful data and our ability to contextualize data to understand and interpret the agricultural market, we knew we had something valuable to offer.