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2. A qualitative investigation of resilience among small farms in western Washington State: experiences during the first growing season of COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ladyka, Dani (author), Sipos, Yona (author), Spiker, Marie L. (author), and Collier, Sarah M. (author)
- Format:
- Journal article
- Publication Date:
- 2022-07-28
- Published:
- USA: Lyson Center for Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12639
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- V. 11, Iss.4
- Notes:
- 25 pages, The 2020 growing season presented new and significant challenges for farmers and farms across the United States as they navigated the COVID-19 pandemic. The rich and diverse agricultural landscape of Washington State offers a valuable microcosm in which to explore the experiences of farms in the U.S. during the pandemic. The purpose of this study was to qualitatively assess the impacts of the COVID-19 pandemic on directly marketing small farms in western Washington State, with a focus on farmers’ experiences with resilience. We conducted in-depth, semi-structured interviews with 15 farmers and used thematic analysis to explore the influence of the pandemic on overall experiences, responses, and values and perceptions related to small farms. Interviewees provided insights on the impacts of the pandemic on their daily farm operations, production costs, marketing channels, demand, and revenue. Farmers also reported shifting personal and public attitudes towards small farms during the pandemic. Product diversity, flexibility, multiple forms of support, values, and access to resources emerged as drivers of COVID-19 impacts and farm adaptations. When compared to existing frameworks on farm resilience, farms in this study are seen to demonstrate resilience via buffer and adaptive capabilities, which enable them to absorb and adjust to shocks. Farmers also discussed resilience via transformative capability, the potential to create new systems, leveraging the collective power of small farms to shape future food systems. Future research on the resilience of small farms should focus on ways to both promote resilience attributes and facilitate the ability of farmers to act on resilience capabilities.
3. Bargaining: a Department of Agriculture viewpoint
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paarlberg, Don (author / U.S. Department of Agriculture)
- Format:
- unknown
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22883
- Notes:
- Statement by Don Paarlberg, director of agricultural economics, U.S. Department of Agriculture, at the National Bargaining Conference, Washington, D.C., Jan. 12, 1976
4. Building success of food hubs through understanding of the cooperative experience
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schmit, Todd M. (author) and Severson, Roberta M. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-02
- Published:
- USA: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 4 Document Number: D10189
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 57(1) : 1-9
- Notes:
- 9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
5. Bust to boom: reinventing the agricultural marketing model
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Motter, John (author)
- Format:
- Opinion
- Publication Date:
- 2019-08
- Published:
- United States: AgWeb
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: D10831
- Notes:
- 10 pages., via website AgWeb's Farm Journal, In their story, “Plowed Under, The Next American Farm Bust Is Upon Us,” (paywall) the Wall Street Journal reported on the tough times we’re facing in agriculture. They are tough. And, as a corn and soybean farmer, it’s painful to see. But farmers are nothing if not resilient. And we’ll survive this one too.
6. Community development: organizational and inter-organizational dimensions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Benson, J. K. (author) and Hobbs, Daryl (author)
- Format:
- Research report
- Publication Date:
- unknown
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09722
- Notes:
- NCR-90 Collection, Agricultural Exper. Station, University of Missouri. 2 pages.
7. Consumers’ and Farmers’ Perceptions in Europe Regarding the Use of Composted Bedding Material from Cattle
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Klopčič, Marija (author), Erjavec, Karmen (author), Waldrop, Megan (author), Roosen, Jutta (author), Engel, Petra (author), Galama, Paul (author), and Kuipers, Abele (author)
- Format:
- Journal article
- Publication Date:
- 2021-04-29
- Published:
- Switzerland: MDPI
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12508
- Journal Title:
- Sustainability
- Journal Title Details:
- 13 (9)
- Notes:
- 10 pages, By-products like sawdust and straw are applied in compost bedded-pack barns (CBP) for cattle. These materials, which are gradually mixed with excreta and undergo a composting process, serve as a lying bed for the cattle. This study aims to assess the perception of consumers and farmers regarding the use of CBP during the grazing season of cattle for raising other animals or for growing food crops. This was examined by combining surveys with consumers from eight European countries and cattle farmers, focus groups with consumers, and in-depth interviews with individual farmers who implemented alternative uses of compost. The results showed that farmers preferred the compost bedded-pack system to the cubicle system in terms of sustainability and market aspects, although the cost of the bedding material required for CBP was seen as a significant negative aspect. Around half of all consumers indicated that the compost can be used for non-edible products and 26% indicated the compost can be used for raising other animals. Furthermore, 5% of consumers felt that compost should not be used for any other purpose. There were statistically significant differences between countries; therefore, regional specificities should be taken into account when marketing products from compost in CBP barns.
8. Effectiveness of storytelling in agricultural marketing: scale development and model evaluation
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online journal article
- Publication Date:
- 2019-03-13
- Published:
- Frontiers Media
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10365
- Journal Title:
- Frontiers in Psychology
- Journal Title Details:
- 10
- Notes:
- 12 pages., Article 452, Via online journal., Storytelling is a mode of communication in human interaction and is pervasive in everyday life. Storytelling in marketing is also a managerial application as a marketing strategy. Researchers of consumer psychology and marketing have devoted great efforts to developing theories and conducting empirical studies on this approach. However, in addition to narrative theories, many researchers are mainly concerned about the effect of telling a good brand story and its applications, such as advertising design and presentation. However, for those products that usually lacks branding, such as agricultural products, knowledge remains scarce about the relative impact of storytelling in marketing. Few researchers have explicitly developed a valid tool for measuring the effect of storytelling in marketing. To aid storytelling research in consumer psychology, this article conceptualized a construct of the effectiveness of storytelling in agricultural marketing and developed a measure with further validation. This scale consisted of 13 items with four subscales: narrative processing, affect, brand attitude, and purchase intention. The findings of this study supported a structural model with strong order among the four dimensions and good model fit. A discussion of the results and the theoretical and practical implications for consumer psychology and marketing practice are also addressed.
9. Ending Lacewing Acres: toward amplifying microperspectives on farm closure
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dubisar, Abby M. (author) and Slocum, Julia A. (author)
- Format:
- Journal article
- Publication Date:
- 2022-07-08
- Published:
- USA: Lyson Center for Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12651
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- Iss. 11, Vol. 4
- Notes:
- 15 pages, Farmers are invited to tell stories about their farms, especially about their farm’s origin and history. However, some farm stories go untold, are uninvited, or become obscured, including stories of farm closures. With this case study, we invite journalists and academics to provide further opportunities for farmers to tell their own closure stories. Written by the farmer and her CSA member and friend, who researches farmer communication, this case study calls on farmers to tell their farm-closure stories in the complicated and robust ways such stories deserve. We draw on academic and public scholarship about farm closures and farmers’ disclosures to feature how one farmer decided to end her farm and farming career. We chronicle her decision-making process and her strategies to communicate the closure of her farm, as well as analyze themes from how audiences reacted to her news. We also offer a range of reasons for inviting such telling of complex closure stories.
10. Examining the farmer-buyer relationships in vegetable marketing channels in Eswatini
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Dlamini-Mazibuko, Bongiwe Porrie (author), Ferrer, Stuart (author), and Ortmann, Gerald (author)
- Format:
- Online journal article
- Publication Date:
- 2019
- Published:
- Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10802
- Journal Title:
- Agrekon
- Journal Title Details:
- 58(3): 369-386
- Notes:
- 19 pages., via online journal., Vegetable farming is the main source of livelihood for smallholder farmers in Eswatini. However, the production and marketing challenges they faced inhibits the farmers from benefiting fully, which calls for relational transactions to enhance exchange efficiency. Therefore, this study aims to determine the nature of relationship constructs between vegetable farmers selling to formal and informal channels. Data elicited from 170 farmers were analysed using factor analysis, multiple regression analysis and discriminant analysis. Results revealed that farmers derived satisfaction from the price offered and communication, while trust was derived from satisfaction, communication and duration of the relationship, and commitment was derived from trust in both channels. The discriminant analysis results revealed that there is statistical significant difference between the channels. Farmers supplying formal markets perceived levels of satisfaction, trust, and commitment better than those supplying informal markets. The results also indicated that satisfaction and trust were the best predictors of the nature of the relationships. The lack of written contracts and low produce quantity purchased by the formal markets contributes to the low-level establishment of the farmer-buyer relationships. Therefore, coordinated supply chains and supplier-development approaches are necessary to complement the logistical requirements associated with fresh produce and to create mutual benefits.