15 pages, Information needs, surveys, extension agents, information seeking, small farmers, small farms, development, Pakistan(Southern Asia), This study investigated information behaviour of citrus farmers residing in rural areas of Sargodha, Pakistan. The data were collected from 120 adult male farmers through face to face interviews using preformulated questionnaire and analyzed by applying descriptive statistics. The citrus farmers required information on land preparation, soil fertility management, better citrus varieties, citrus trees protection, harvesting techniques, pest and diseases control, fertilizer applications, plantation techniques, finance, Government policies and programs, better pricing, labor information in the locality, agrochemicals, how to stop fruit drop, weather, irrigation management, pesticides application, health and safety information, buyers, collections and traders, and herbicide. These farmers relied overwhelmingly on their prior experience and interpersonal relationships such as fellow farmers/friends, progressive farmers, for agricultural information. More than two-third of these farmers did not seem to have any contact, either written or oral, with government agricultural officials. The farmers’ farm size, education, and income appeared to predict their information needs and sources. Lack of timely access, inaccessibility, unawareness, bad timing of television programs, poor economic conditions, infrequent visits of extension staff, low level of education and language barriers were the primary obstacles in information acquisition. The results will be helpful for extension agents and librarians of the public libraries in the area while making adjustments for efficient and effective information delivery. This study would make a contribution in the existing research on farmers’ crop-specific information behaviour.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08054
Notes:
John L. Woods Collection, Presentation visuals involving views, problems, and sample elements of agricultural technology systems. Development Training and Communication Planning, UNDP Asia and the Pacific Programme, Bangkok, Thailand. 13 pages.
Gavitt, A.R., Jr. (author / University of Connecticut, College of Agriculture and Natural Resources, Department of Agricultural Publications) and University of Connecticut, College of Agriculture and Natural Resources, Department of Agricultural Publications
Format:
Conference paper
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 27 Document Number: B02745
Notes:
AgComm Teaching, Mimeographed, [19- ]. 14 p. Paper presented at the 54th Annual Conference of the American Association of Agricultural College Editors; July 15; Cornell University, Ithaca, NY
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08012
Notes:
John L. Woods Collection, Overhead visuals describing StratComm resources of Chemonics International, Inc., for development assistance projects. 15 overhead visuals.
17 pages, The creation of commercialization opportunities for smallholder farmers has taken primacy on the development agenda of many developing countries. Invariably, most of the smallholders are less productive than commercial farmers and continue to lag in commercialization. Apart from the various multifaceted challenges which smallholder farmers face, limited access to extension services stands as the underlying constraint to their sustainability. Across Africa and Asia, public extension is envisioned as a fundamental part of the process of transforming smallholder farmers because it is their major source of agricultural information. Extension continues to be deployed using different approaches which are evolving. For many decades, various authors have reported the importance of the approaches that effectively revitalize extension systems and have attempted to fit them into various typologies. However, there is a widespread concern over the inefficiency of these extension approaches in driving the sustainability of smallholder farming agenda. Further, most of the approaches that attempted to revolutionize extension have been developed and brought into the field in rapid succession, but with little or no impact at the farmer level. This paper explores the theory and application of agricultural extension approaches and argues the potential of transforming them using digital technologies. The adoption of information and communication technologies (ICTs) such as mobile phones and the internet which are envisaged to revolutionize existing extension systems and contribute towards the sustainability of smallholder farming systems is recommended
