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2. 2020 state of the plate: America's fruit and vegetable consumption trends
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research report
- Publication Date:
- 2021-02
- Published:
- USA: Produce for Better Health Foundation
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12122
- Notes:
- Online from organization. 34 pages., "State of the Plate" research during 2020 indicates that Americans have decreased their fruit and vegetable eating occasions by nearly 10 percent since 2004. Foundation suggests a behavioral framework for a path forward.
3. 27 Liberian journalists train to focus on agricultural reporting
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Online article
- Publication Date:
- 2021-06-16
- Published:
- Liberia: Liberia Agricultural Journalist Network (LAJN)
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13138
- Notes:
- 4 pages
4. A Historical Analysis of the Role of Music in the FFA and NFA Organizations
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Connors, James. (author)
- Format:
- Journal article
- Publication Date:
- 2021-12-01
- Published:
- United States of America: The American Association for Agricultural Education
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12430
- Journal Title:
- Journal of Agricultural Education
- Journal Title Details:
- Vol 62 (4)
- Notes:
- 14 pages, For centuries music has played a vital role in the lives of people, communities, and organizations. This is the same for agricultural and youth organizations like the Future Farmers of America (FFA) and the New Farmers of America (NFA). From the very beginning of these youth groups, music has played an important part in the live’s of members, as well as in chapter, state, and national events. The purpose of this historical research study was to document the history of music within the Future Farmers of America and New Farmers of America youth organizations. Historical research methods were used to gather information for this study. From the beginnings of both the FFA and NFA, local advisors quickly saw the benefit of using music to build leadership, confidence, and esprit de corps among the boys in their organizations. The NFA developed quartet and talent competitions at the state and national levels. Both the FFA and NFA organizations established chorus groups for boys from across the country. The FFA placed more emphasis on state and national bands and orchestras than did the NFA. Song books were published to encourage the inclusion of singing in FFA and NFA events. Official manuals for the organizations included songs and yells that could be used in local chapter activities. Organization leaders saw the benefits of using music to inspire youth to develop their musical and leadership skills. Music has been a key component of the success of both the FFA and NFA organizations.
5. A Moment-to-Moment Analysis of Trust in Agricultural Messages
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
- Format:
- Journal article
- Publication Date:
- 2021-05
- Published:
- United States: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- Volume 105, Issue 2 (2021)
- Notes:
- 22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.
6. A Resource Guide for Beginning Farmers in Oklahoma
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bir, Courtney (author), Hagerman, Amy (author), Sahs, Roger (author), and Ladd, Brent (author)
- Format:
- Abstract
- Publication Date:
- 2021-09-01
- Published:
- United States: Oklahoma State University, Stillwater.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12530
- Notes:
- 98 pages, If you are considering becoming a farmer or rancher in Oklahoma, then you are about to embark on a journey. As with any long trip, your first step is to plan where you will go and how you will get there. The Oklahoma Cooperative Extension Service (OCES) at Oklahoma State University has developed this resource guide to help beginning farmers understand the steps needed to achieve the dream of having their own farm. The first and most important step you should take in beginning a farm is to carefully research the property and planned enterprises before investing. Attend educational meetings (such as OSU Extension programs) before properties are purchased. Become acquainted with professionals such as the local Extension Educator–Agriculture, who can help. The OSU Extension website, provides links to county offices, publications and many other resources.
7. A bitter toast at Press Freedom day
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- IFAJ Press Freedom Committee (author)
- Format:
- Press statement
- Publication Date:
- 2021-04-30
- Published:
- USA: International Federation of Agricultural Journalists
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13038
- Notes:
- 5 pages
8. A career choice: weather or not
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nash, Erin (author)
- Format:
- Blog
- Publication Date:
- 2021-09-13
- Published:
- USA: National Association of Farm Broadcasting, Platte City, Missouri
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13163
- Notes:
- 2 pages
9. A dam good example of collaboration on California water issues
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Grist Creative (author)
- Format:
- Article
- Publication Date:
- 2021-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12180
- Notes:
- Online article via Grist Creative and Water Solutions Network. 3 pages., Describes the history and complexities involved in developing a plan to carry out the largest dam removal in United States history along the Klamath River by 2023. Highlights efforts to bring together various stakeholders in the water management ecosystem.
10. A five-step stakeholder communication plan for more effective natural resource management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Hannah O. (author), Jacobson, Susan K. (author), Cockrell, Marcy (author), Sutt, Jessica (author), Allen, Katherine (author), and Copeland, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-28
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12410
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 59, Iss. 4
- Notes:
- 8 pages, Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.
11. A legacy of leadership: J. Neil Orth will join the Saddle & Sirloin Club Portrait Collection in Louisville
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ishmael, Sharla (author)
- Format:
- Magazine article
- Publication Date:
- 2021-10
- Published:
- USA: Drovers CattleNetwork
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13102
- Journal Title:
- Drovers
- Notes:
- 2 pages
12. A questions for produce merchandisers: how to introduce a new produce item without sampling
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Karst, Tom (author)
- Format:
- Online article
- Publication Date:
- 2021-10-04
- Published:
- USA: The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13116
- Notes:
- 2 pages
13. A review of soil fertility management communication in sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Amoakohene, Margaret (author) and Nanaa Baah-Ofori, Rebecca (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- Germany: Kassel Univ Press GMBH, Kassel, Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12206
- Journal Title:
- Journal of Extension and Rural Development
- Journal Title Details:
- Vol 122, No 1
- Notes:
- 12 pages., In sub-Saharan Africa (SSA), declining soil fertility is among the factors affecting optimal food production. Although a number of interventions have been implemented to improve soil fertility management (SFM) in SSA, their adoption especially among small scale farmers has been low. Although the literature provides considerable evidence of socio-economic factors which influence adoption, the subject of how communication influences adoption of SFM remains under-explored. This paper therefore reviewed studies on SFM communication in SSA. The objectives were to identify the current focus of studies on SFM communication, the current definitions of communication which informed such studies, and the type of SFM practices being communicated in the SSA region. Using specific search terms, articles were collected from various databases and content analysed. The review revealed five main themes as the focus of current studies on SFM. The study also revealed two main interpretations of communication which in turn influence the use of either diffusion or participatory communication strategies for SFM communication. The review also showed a focus on integrated soil fertility management (ISFM) messages in the SSA area. The study concludes that while each of the two communication strategies has their individual strengths, farmers prefer participatory strategies. This is because participatory strategies foster interaction and greater understanding; thereby, increasing the likelihood of farmer adoption of SFM practices in SSA. The review concludes by calling for further research on the use of participatory communication to engage farmers about various SFM practices in SSA.
14. A thousand points of produce sales moments
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lobato, Armand (author)
- Format:
- News article
- Publication Date:
- 2021-08-04
- Published:
- The Packer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 206 Document Number: D12908
- Notes:
- 2 pages
15. AAEA opens doors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Lamp, Greg (author)
- Format:
- Online article
- Publication Date:
- 2021-08-05
- Published:
- USA: AAEA - The Agricultural Communicators Network, LaGrange, GA.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 207 Document Number: D13179
- Notes:
- 3 pages.
16. ACE is...Dr. Erica Irlbeck
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bradley, ChaNae (author)
- Format:
- Journal article
- Publication Date:
- 2021-03
- Published:
- USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE).
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12139
- Journal Title:
- ACE Edge
- Notes:
- Online from publishing organization, by membership. 2 pages., Newsletter issue features the career of ACE member Dr. Erica Irlbeck, an agricultural communications teacher and researcher at Texas Tech University.
17. Accounting for spillovers in assessing the effectiveness of video messages to improve potato seed quality: evidence from Uganda
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Vandevelde, Senne (author), Van Campenhout, Bjorn (author), and Walukano, Wilberforce (author)
- Format:
- Journal Article
- Publication Date:
- 2021-02-21
- Published:
- Interntational: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12215
- Journal Title:
- Journal of Agricultural Education and Extension
- Journal Title Details:
- Volume 27, 2021 - Issue 4
- Notes:
- 12 pages., Purpose Pervasive use of poor quality seed remains an important reason for low yields throughout the developing world. We explore ways to increase the quality of the local stock of seed tubers among a sample of Ugandan potato farmers. Design/methodology/approach: Using videos, we provide agricultural extension information on (i) how to select the best seed tubers and (ii) how to properly handle and store seed tubers until the next planting season. The relative effectiveness of the information interventions is tested using an individually randomized controlled trial where we model spillovers using a randomization-based framework for estimating causal effects under interference between units. Findings: Especially the video on seed selection translated into increased awareness and adoption of recommended practices, increased probability of using improved inputs, as well as higher consumption. Practical implications: Interventions aimed at improving seed quality are important in the absence of access to high-quality seed. Video messages are becoming increasingly useful as a complementary tool in agricultural extension. Theoretical implications: Randomization-based inference can be used to take into account spillover effects in the analysis rather than the design phase of an experiment. Originality/value: This is the first study to address seed quality of potato tubers in a real-world setting using videos.
18. Activating the local food system in emergency food response
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ollove, Andy (author) and Hamdi, Samiha (author)
- Format:
- Journal Article
- Publication Date:
- 2021-01-22
- Published:
- United States: Lyson Center fo r Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12096
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- Vol 10 No 2 (2021): Special Issue: The Impact of COVID-19 on the Food System
- Notes:
- 3 pgs., Online Journal, Resilient local food systems are a necessary component to keep our communities healthy, especially during times of emergency. With a history of supporting local farmers and food access in less-resourced communities, Fresh Approach was in a prime position at the time of shelter-in-place orders to pivot our efforts to emergency food relief in this time of uncertainty. By collaborating and mobilizing resources, Fresh Approach was able to strengthen existing connections with small farmers, build new relationships with other food access nonprofits, and support families in need by providing them with farm-fresh, local, and healthy produce. We outline how these partnerships and collective efforts have fortified a resilient and transformative food system in our area.
19. Adapting yet not adopting? Conservation agriculture in Central Malawi
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bouwman, T.I. (author), Andersson, J.A. (author), and Giller, K.E. (author)
- Format:
- Journal article
- Publication Date:
- 2021-02-28
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12487
- Journal Title:
- Agriculture, Ecosystems & Environment
- Journal Title Details:
- Vol. 307
- Notes:
- 12 pages, Conservation Agriculture (CA) has been widely promoted as a pathway to sustainably intensify agriculture in sub-Saharan Africa (SSA). Yet despite decades of promotion, CA uptake in SSA remains sparse with only few analyses of its impacts on farming and rural livelihoods. This study, which focuses on areas in Central Malawi considered to have a relatively high uptake of CA, uses analyses of satellite images, field observations, interviews with farmers, extension workers and other people involved in CA promotion, as well as a household survey, to investigate how CA has been adapted. We find that the three CA principles – (1) continuous minimum tillage, e.g. no-ridging, (2) permanent ground cover, and (3) crop rotation/intercropping – were not practiced as intended. First, one-third of non-ridged land was tilled during the growing season, and half was again ridged in the following season. Second, unless crop residues were added, the soil’s surface of non-ridged plots was usually bare at planting, causing weed control problems, and an increased risk of erosion. Most farmers added large volumes of crop residues to their non-ridged plots. They collected these from the surrounding fields, but this practice severely restricted the size of these plots. Third, crop rotation/intercropping was practiced less when farmers stopped ridging. Thus overall, very few farmers practised all of the three CA principles simultaneously. CA promotion appeared to only increase yields on plots where mulch was added, but this practice is not scalable. CA promotiondoes not seem to have provided substantial benefits for overall farm productivity, labour-savings or soil cons
20. Adoption Determinants of Agricultural Extension Communication Channels in Emergency and Non-emergency Situations in Ghana
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bawa, Kambersua (author), Abukari, Abdul-Basit Tampuli (author), Awuni, Joseph Agebase (author), and Yildiz, Fatih (author)
- Format:
- Journal article
- Publication Date:
- 2021-01-21
- Published:
- International: Taylor & Francis
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12426
- Journal Title:
- Cogent Food & Agriculture
- Journal Title Details:
- Vol. 7 Issue 1
- Notes:
- 15 pages., The determinants of agricultural extension communication channel usage depend on several factors but have not been explored in the context of emergency (Fall Armyworm outbreak) and non-emergency situations. A multistage purposive sampling technique was used to select 318 farmers, focusing on the districts and the communities with the highest reported cases of fall armyworm infestation. Descriptive statistics and a multivariate probit analysis were used in the analysis of the data. The results showed an increase in the intensity of channels’ usage in the emergency situation. It was also found that fertilizer and improved seeds were the most common extension need. Channels are found to be more complementary in the emergency case. In both situations, some factors explaining the choices of these channels varied, while others agreed. The study recommends multiple channels are made available and that time-consuming channels irrespective of their effectiveness should be avoided by extensionists in emergency situations.