3pgs, Telling the narrative of produce is one key to any brand. Retailers and consumers need to hear it. It’s about education, says Chris Drew.
“We’re telling the story of the artichoke,” said the CEO at Castroville, Calif.-based Ocean Mist Farms. “We’ve hosted clerks and managers from retail partners for tours of our fields and facility. We hope to de-intimidate people with the artichoke.
5pgs, This time of year, fresh produce production is abundant in most U.S. states, with the North arriving to the party little later than those below the Mason Dixon line.
While retailers know how to source, merchandise and market locally grown programs, engaging consumers in a locally grown program can prove to be trickier than in the past. But there are a lot of opportunities.
