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    5. Beginnings, role, and development of NAFB [National Association of Farm Broadcasting]. Part of a section of this issue saluting the organization

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brand, Tom (author / Executive Director, NAFB)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10378
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 49, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB.

    6. Annual events keep broadcasters busy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nash, Erin (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10379
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 50, 64
    Notes:
    At the occasion of the 75th anniversary of NAFB. Describes three events of the organization.

    9. Foundation supports broadcasting

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author / President, National Association of Farm Broadcasting Foundation)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10382
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 56
    Notes:
    In a special section: "Salute to NAFB: 75th anniversary!"

    11. Providing support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gill, Lee (author)
    Format:
    Journal article
    Publication Date:
    2019-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10384
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(3) : 60
    Notes:
    In a special section: "Salute to NAFB: 75th anniversary!"

    14. Marketing agencies roundup

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 22-28
    Notes:
    via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.

    15. Largest communications agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10586
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 32-43
    Notes:
    via library catalog., Annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or the rural lifestyle industry.

    16. The making of a master marketer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10587
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(4) : 48-51
    Notes:
    via library catalog., Features the recipient of the 2019 Marketer of the Year award from the National Agri-Marketing Association.

    18. How to make a grand champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10709
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 22-23
    Notes:
    Describes an advertising campaign named Grand Champion of the 2019 award program of National Agri-Marketing Association. Features Wyffels Hybrids.

    19. New ground for ag journalism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roberts, Owen (author / President, International Federation of Agricultural Journalists)
    Format:
    Journal article
    Publication Date:
    2019-06
    Published:
    Brazil
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10710
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(5) : 24
    Notes:
    Reports on a gathering of International Federation of Agricultural Journalists (IFAJ) representatives with those of the network, Rede Brasil de Jornelistas Agri (Brazilian Agricultural Journalists Network) to discuss possible collaboration for professional development and information exchange.

    20. Updates from ag comm leaders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Batio, Nancy (author / Chair, Connectiv Agri Media Committee), Brown, Carey (author / President, Livestock Publications Council), and Lee, Christy Couch (author / President, AAEA)
    Format:
    Journal article
    Publication Date:
    2019-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10829
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(6) : S2-S3
    Notes:
    Updates about activities of three agricultural journalist/communicator organizations.

    21. 2019 Hall of Fame inductees

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sattler, JoDee (author / Agricultural Relations Council) and Shearing, Cyndie (author / American Farm Bureau Federation)
    Format:
    Journal article
    Publication Date:
    2019-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 78 Document Number: D10830
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(6) : 47-49
    Notes:
    Honoring two distinguished members and leaders of the Agricultural Relations Council.

    22. Data collection and usage

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Torrie (author / Center for Food and Agricultural Business, Purdue University)
    Format:
    Journal article
    Publication Date:
    2019-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11029
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(7) : 22
    Notes:
    Summarizes results of a non-farmer survey documenting how each of five stages of the agricultural and food business value chain is evolving in terms of data collection and use.

    23. Study shows consistent listenership

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2019-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11030
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(7) : 24
    Notes:
    Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."

    24. NAFB Foundation fundraising efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author)
    Format:
    Journal article
    Publication Date:
    2019-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11031
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(7) : 26
    Notes:
    Update on fundraising and fund uses of the National Association of Farm Broadcasting (NAFB) Foundation for scholarships, internships and other professional development efforts.

    26. 5G is coming: here's what it means

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Weis, Dusty (author / Association of Equipment Manufacturers)
    Format:
    Journal article
    Publication Date:
    2019-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11101
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(8) : 30, 32
    Notes:
    2 pages., Overview of 5G network technology and what it will mean to the agricultural equipment industry.

    28. Ag industry game changers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gale, Mark (author)
    Format:
    Journal article
    Publication Date:
    2019-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11103
    Journal Title:
    Agri Marketing
    Journal Title Details:
    57(8) : 44
    Notes:
    1 page., Author describes five technologies with potential to change the future of ag and food industries, all with communications dimensions.

    29. Agri-Marketing Services Guide 2019

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directory
    Publication Date:
    2019
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 134 Document Number: D11408
    Journal Title:
    Agri Marketing
    Notes:
    160 pages., 160 pages, Annual directory featuring agri-marketing companies, marketing services, agencies, agricultural and trade print media, agricultural broadcast media, agricultural e-businesses and associations, National Agri-Marketing Association (NAMA) Directory, and Canadian Agri-Marketing Association (CAMA) directory.

    30. Deere takes ag to consumers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11424
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(1) : 36
    Notes:
    Describes an expanded farmers, farming and agriculture presence in the John Deere exhibit at CES, formerly known as the Consumer Electronics Show, "world's largest technology event."

    31. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

    32. NAFB stands with American agriculture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Frazer, Rita (author / President, NAFB)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11687
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 15
    Notes:
    President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.

    33. Radio dominates as info source

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11688
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 16-17
    Notes:
    National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.

    34. Farm broadcasting in COVID-19 era

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Truitt, Gary (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11689
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 20
    Notes:
    Update on the role and activities of farm broadcasters as trusted information sources during the COVID-19 outbreak.

    35. NAFB programs are essential communications tools

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thornton, Mace (author / Vice-president, United Soybean Board)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(3) : 21
    Notes:
    Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.

    36. Past presidents of AAEA (American Agricultural Editors' Association)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Web document
    Publication Date:
    2020-07
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11731
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(5) : 24
    Notes:
    4 pgs, Names and media affiliations of presidents of AAEA from 1921 through 2019

    37. AAEA Grows Up — and Out

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Mike (author)
    Format:
    Journal article
    Publication Date:
    2020-07
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D11732
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(5) : 26-29
    Notes:
    Summary of changes associated with the 100-year history of the American Agricultural Editors' Association, as well as future challenges and opportunities.

    38. What does agricultural marketing in 2020 sound like to you?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Clements, Michael (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11950
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 18
    Notes:
    UI Library subscription., Update on agricultural/rural broadcasting in the U.S., including recent survey results about listenership and about the News Service of the National Association of Farm Broadcasting.

    39. NAFB Foundation and the pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wyant, Sara (author)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11951
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 18
    Notes:
    UI Library subscription., Update on progress and activities of the National Association of Farm Broadcasting (NAFB) Foundation, including student internships and scholarships, as well as fund-raising efforts.

    40. NAFB Hall of Fame inductees

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11952
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 21-24
    Notes:
    UI Library subscription., Introduction of Gary Truitt and Joe Cornely as new inductees into the Hall of Fame of the National Association of Farm Broadcasting (NAFB).

    41. The meaning of "CLUTCH"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11953
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 34-35
    Notes:
    UI Library subscription., Report about a National AgriMarketing Association award-winning docudrama, "30 Harvests." It was produced for the U.S. Farmers and Ranchers in Action (USFRA) organization to encourage food companies to join with agriculture in the battle against climate change. Describes the origin and production of this film, as well as the planning for a paid media budget by USFRA and the CLUTCH consultancy/agency, Minneapolis, Minnesota.

    42. Nearly invisible ag sales revolution

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aeschliman, David (author)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11954
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(7) : 38
    Notes:
    Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.

    43. The future of experiential marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 19-22
    Notes:
    Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.

    44. Outsourcing ag sales activities

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12084
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 31-32
    Notes:
    Via UI Library subscription, Invited comments from representatives of three firms that provide outsourcing services involving agri-marketing during the pandemic.

    45. Ag commodity marketing helping hand

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brock, Richard (author / Brock Associates)
    Format:
    Commentary
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12085
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58 : 34
    Notes:
    Via UI Library subscription., Owner-president of Brock Associates, Milwaukee, Wisconsin, describes his career, the services his firm provides, outlook for agricultural commodities, and farm policy changes anticipated with the new federal administration.

    46. The future of experiential marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Camma, David (author)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12113
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619) : 19-22
    Notes:
    "Experiential marketing can be interpreted many ways, but our approach helps brands create relationships with target audiences through immersive and memorable interactions." Approach used by Osborn Barr Paramore, agri-marketing communications agency, St. Louis, Missouri.

    47. Outsourcing ag sales activities

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Phillips, Monica (author / AgCall USA), Bettison, Richard (author / Beck Ag), and Burtch, Sarah (author / Direct Contact, Inc.)
    Format:
    Journal article
    Publication Date:
    2020-12
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12114
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(619): 31-32
    Notes:
    University of Illinois subscription., Reports from three firms that provide outsourcing services to clients involving agricultural sales.

    48. Marketing Services Guide 2020

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Directories
    Publication Date:
    2020
    Published:
    International: AgriMarketing Magazine
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12160
    Journal Title:
    Agri Marketing
    Notes:
    Print copy from publisher by subscription. 154 pages., Annual directory and guide including sections: companies, marketing services, agencies, agricultural publications, broadcast, e-business associations, telephone directory, National Agri-Marketing Association (NAMA) directory, and Canadian Agri-Marketing Association (CAMA) directory.

    49. Largest Communications Agencies

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2022-05
    Published:
    United States: National Agri-Marketing Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12554
    Journal Title:
    Agri Marketing
    Journal Title Details:
    p. 16-23
    Notes:
    8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.