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2. Marketing agencies roundup
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- King, Julia (author), Young, Jeff (author), Unterweger, Brittany (author), Fleck, Laurie (author), Henderson, Kerry (author), Ries, Rhonda (author), and Walter, Jeff (author)
- Format:
- Journal article
- Publication Date:
- 2019-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 32 Document Number: D10585
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 57(4) : 22-28
- Notes:
- via library catalog., Reports from eight agri-marketing communications agencies on what's new and vital in their profession.
3. The future of experiential marketing
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Camma, David (author)
- Format:
- Journal article
- Publication Date:
- 2020-12
- Published:
- USA: Henderson Communications L.L.C., Adel, Iowa.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D12083
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 58 : 19-22
- Notes:
- Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.