8pgs, Following is Agri Marketing's annual listing of the largest marketing communications agencies whose clients sell products and services within the agricultural industry and/or to the rural lifestyle consumer.
Describes a disruption in past sales and marketing approaches related to food, consumers, and agriculture. Offers counsel for training of ag salespeople for the future.
Via print subscription., Digital experience director of Osborn Barr Paramore (ABP) describes some marketing steps taken, "bringing our digital experience and experiential teams together to create new activations that work across channels." Examples included a NASCAR race experience for DEKALB at Kansas Speedway and a geodesic dome activation at Farm Progress Show 2019 for Nutrien Ag Solutions.
