Markenson, Steve (author / Food Marketing Institute)
Format:
Research summary
Publication Date:
2020-07-01
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11751
Notes:
Food Marketing Institute, Arlington, Virginia. 3 pages., Author notes increases in online food shopping during the COVID-19 pandemic, adding that it brings higher consumer expectations for transparency, compared with in-store shopping. Summarizes results of a mid-March national consumer survey. The report found that 69% of omnichannel shoppers - those who buy both online and in-store - want more information about a product when shopping online compared to in phsical tores.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11769
Notes:
Online from BroadbandNow, a registered trademark of Centerfield BBN LLC. 3 pages., Whereas the FCC reports that broadband is unavailable to 21.3 million Americans, BroadbandNow Research analyzed FCC Form 477 data and estimated that 42 million Americans do not have the ability to purchase broadband internet. This is an additional 6.5 percent of Americans beyond FCC estimates.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11675
Notes:
2 pages., Online via AgriMarketing Weekly., Summary of research by The Sustainability Consortium of Farm Journal among more than 400 U.S. farmers in more than 40 states. The survey invited their perspectives on sharing data about their production practices with downstream supply chain organizations, such as food companies and retailers. Findings suggested that growers value data collection, the environment, and conservation agriculture practices on their farmers, but hold concerns about sharing farm data.
