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32. A five-step stakeholder communication plan for more effective natural resource management
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brown, Hannah O. (author), Jacobson, Susan K. (author), Cockrell, Marcy (author), Sutt, Jessica (author), Allen, Katherine (author), and Copeland, Amy (author)
- Format:
- Journal article
- Publication Date:
- 2021-10-28
- Published:
- United States: Clemson University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12410
- Journal Title:
- Journal of Extension
- Journal Title Details:
- V. 59, Iss. 4
- Notes:
- 8 pages, Effectively communicating with diverse groups involved in environmental management is critical to facilitating successful projects. This five-step communication plan is designed to enable resource managers and extension professionals to successfully engage their stakeholders. This plan, which uses oyster reef management as an example, was informed by two primary sources: an expert meeting with stakeholder leaders and coastal residents and a review of relevant literature. By incorporating stakeholder input throughout the planning and implementation of natural resource management projects, new and innovative ideas emerge, and relationships between stakeholders, managers, and extension agents are strengthened.
33. A land-use map heard all around social media "here's how america uses its land"
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- DeLong, Karen L. (author) and Hughes, David (author)
- Format:
- Journal article
- Publication Date:
- 2019-04
- Published:
- England: Oxford University Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12246
- Journal Title:
- American Journal of Agricultural Economics
- Journal Title Details:
- Vol. 1, Iss.3
- Notes:
- 3 pages, Figure 1 above appeared on July 31, 2018, in Bloomberg. Bloomberg tweeted this graphic on August 13, and twenty-four hours later it had been retweeted by 84 twitter accounts and “liked” 118 times. Chances are you have seen this graphic on your social media newsfeed (e.g., Facebook, Twitter) by now. It is a novel idea to portray how U.S. land use could be represented across the United States. However, to the casual observer, which is most everyone viewing a graphic on social media, this graphic is misleading.
34. A matter of life and death
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Byrnes, Francis C. (author / International Agricultural Development Service) and International Agricultural Development Service
- Format:
- Journal article
- Publication Date:
- unknown
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 46 Document Number: B05599
- Notes:
- Francis C. Byrnes Collection
35. A multimodal degree completion needs analysis of agricultural and extension education graduate students in Sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Oyugi, Millicent A. (author), Baker T, Mathew (author), Lamm, Alexa (author), and Lamm, Kevan W. (author)
- Format:
- Journal article
- Publication Date:
- 2022-09-01
- Published:
- USA: New Prairie Press
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12726
- Journal Title:
- Journal of International Agricultural and Extension Education
- Journal Title Details:
- Vol. 29, N. 3
- Notes:
- 23 pages, Increasing doctoral degree holders in Sub-Saharan Africa may significantly impact the quality and quantity of undergraduate and graduate programs. Research capacity is crucial to successfully completing a thesis or dissertation and obtaining a graduate degree. Unfortunately, in Sub-Saharan Africa, many students abandon or delay their degrees at this stage due to limited research and writing skills. This study aimed to identify the most critical thesis and dissertation (TD) research needs of masters and PhD students from Sub-Saharan Africa. Thirty-eight skills were identified from the literature and presented to agricultural education and extension/leadership students. Borich (1980) and Witkin (1984) needs assessment models were used to ascertain the perceived importance and extent of students' knowledge of TD topic areas. The top identified needs were extracting a manuscript from a thesis, writing a journal article, choosing inferential statistics, deciding the descriptive statics, and what to review in the literature. A total of 15 items were identified as critical needs using the Witkin model. The findings identified challenges and opportunities for improving Sub-Saharan African graduate students' research knowledge and TD performance, implying that combining the two models to identify training needs may produce more comprehensive results than using only one methodology.
36. A phenomenological inquiry into producers' experiences growing organic produce
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Olbrick Marabesi, Amanda (author) and Kelsey, Kathleen D. (author)
- Format:
- Journal article
- Publication Date:
- 2019-10
- Published:
- United States: Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12324
- Journal Title:
- Journal of Extension
- Journal Title Details:
- v. 57, n. 5
- Notes:
- 10 pages, Global population growth necessitates increasing food production while reducing the environmental impact of intensive agriculture. Organic production can address this need; however, organic producers lack the Extension support needed to advance their practice. Using phenomenological design, we explored how organic producers experience growing organically. We report factors relevant to producers' decision to grow organically, their experiences with adopting organic practices, and the alignment of their philosophical stances with the concept of growing organically. Participants would benefit from Extension programs targeted toward organic agriculture. We propose an Extension model to support producers in becoming more effective and efficient at growing organically.
37. A positive deviance inquiry on effective communicative practices of rural Indian women entrepreneurs
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Jain, Pallavi (author), Sachdev, Anu (author), Singhal, Arvind (author), Svenkerud, Peer J. (author), and Agarwal, Sakshi (author)
- Format:
- Journal article
- Publication Date:
- 2019
- Published:
- India
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11912
- Journal Title:
- Journal of Development Communication
- Journal Title Details:
- 30(1) 10-22
- Notes:
- Online via UI Library electronic subscription., Authors used the Positive Deviance approach to identify the effective communication practices of rural women entrepreneurs in Uttar Pradesh, India, who succeed against overwhelming odds. A variety of participatory processes and liberating structures - improv theater, personal storytelling, discovery and action dialogues, and card-sorting games - were used to identify the highly uncommon practices of these entrepreneurs.
38. A prescription for health: (pseudo) scientific advertising of fruits and vegetables in the early 20th Century
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Nelson, Michelle R. (author), Das, Susmita (author), and Ahn, Regina Jihea (author)
- Format:
- Journal article
- Publication Date:
- 2020
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D11560
- Journal Title:
- Advertising and Society Quarterly
- Journal Title Details:
- 21(1)
- Notes:
- 58 pages., Journal article via online., Historical analysis of print advertising in the early 20th Century revealed that "in an era of scientific discovery and therapeutic ethos, fruits and vegetables were advertised as medical tonics, with 'prescriptions' that included recommended daily doses, to ward off or cure real or imagined medical ailments (flu, listlessness, acidosis)." Findings identified social positives and negatives associated with this practice. Researchers recommended use of a broader social marketing and transdisciplinary approach.
39. A qualitative investigation of resilience among small farms in western Washington State: experiences during the first growing season of COVID-19
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ladyka, Dani (author), Sipos, Yona (author), Spiker, Marie L. (author), and Collier, Sarah M. (author)
- Format:
- Journal article
- Publication Date:
- 2022-07-28
- Published:
- USA: Lyson Center for Civic Agriculture and Food Systems
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 205 Document Number: D12639
- Journal Title:
- Journal of Agriculture, Food Systems, and Community Development
- Journal Title Details:
- V. 11, Iss.4
- Notes:
- 25 pages, The 2020 growing season presented new and significant challenges for farmers and farms across the United States as they navigated the COVID-19 pandemic. The rich and diverse agricultural landscape of Washington State offers a valuable microcosm in which to explore the experiences of farms in the U.S. during the pandemic. The purpose of this study was to qualitatively assess the impacts of the COVID-19 pandemic on directly marketing small farms in western Washington State, with a focus on farmers’ experiences with resilience. We conducted in-depth, semi-structured interviews with 15 farmers and used thematic analysis to explore the influence of the pandemic on overall experiences, responses, and values and perceptions related to small farms. Interviewees provided insights on the impacts of the pandemic on their daily farm operations, production costs, marketing channels, demand, and revenue. Farmers also reported shifting personal and public attitudes towards small farms during the pandemic. Product diversity, flexibility, multiple forms of support, values, and access to resources emerged as drivers of COVID-19 impacts and farm adaptations. When compared to existing frameworks on farm resilience, farms in this study are seen to demonstrate resilience via buffer and adaptive capabilities, which enable them to absorb and adjust to shocks. Farmers also discussed resilience via transformative capability, the potential to create new systems, leveraging the collective power of small farms to shape future food systems. Future research on the resilience of small farms should focus on ways to both promote resilience attributes and facilitate the ability of farmers to act on resilience capabilities.
40. A review of soil fertility management communication in sub-Saharan Africa
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Amoakohene, Margaret (author) and Nanaa Baah-Ofori, Rebecca (author)
- Format:
- Journal article
- Publication Date:
- 2021
- Published:
- Germany: Kassel Univ Press GMBH, Kassel, Germany
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12206
- Journal Title:
- Journal of Extension and Rural Development
- Journal Title Details:
- Vol 122, No 1
- Notes:
- 12 pages., In sub-Saharan Africa (SSA), declining soil fertility is among the factors affecting optimal food production. Although a number of interventions have been implemented to improve soil fertility management (SFM) in SSA, their adoption especially among small scale farmers has been low. Although the literature provides considerable evidence of socio-economic factors which influence adoption, the subject of how communication influences adoption of SFM remains under-explored. This paper therefore reviewed studies on SFM communication in SSA. The objectives were to identify the current focus of studies on SFM communication, the current definitions of communication which informed such studies, and the type of SFM practices being communicated in the SSA region. Using specific search terms, articles were collected from various databases and content analysed. The review revealed five main themes as the focus of current studies on SFM. The study also revealed two main interpretations of communication which in turn influence the use of either diffusion or participatory communication strategies for SFM communication. The review also showed a focus on integrated soil fertility management (ISFM) messages in the SSA area. The study concludes that while each of the two communication strategies has their individual strengths, farmers prefer participatory strategies. This is because participatory strategies foster interaction and greater understanding; thereby, increasing the likelihood of farmer adoption of SFM practices in SSA. The review concludes by calling for further research on the use of participatory communication to engage farmers about various SFM practices in SSA.