12 pages, This paper addresses consumer trust in organic food in order to find out which aspects increase and decrease trust and which trust expectations consumers have. The aim is to strengthen consumer trust on the basis of the findings and to develop trust-building measures. To this end, ten focus groups with German consumers were conducted online in February 2021 and evaluated using content analysis. The results show that there is a predominant lack of trust in organic food. This is based in particular on the fact that organic production is often doubted and there are from the consumer’s point of view too many organic labels. This can be attributed not only to a lack of knowledge on the part of consumers, but also to a lack of transparency within the organic sector and in relation to organic food. Results from the consumer's point of view show that the possibility of control, information and transparency are relevant for trust in organic food and the development of knowledge about organic food can positively influence this trust.
Online from publication. 9 pages., Advice from a fresh produce marketer with more than 30 years of experience in a supermarket chain. "The environment you want is one of being a merchant. ... It is somewhat of a lost art in today's fast paced world of data, low price and lack of labor."
8pgs, ocial trust and social networks are a common and more valuable phenomenon for the development activities of the rural community in the context of Nepal. However, the development activities of the community are not well perceived from the lens of social trust and social network as it is essential to sustain the development activities. Considering the landscape of social trust and social networks, this study focuses on the situation and effect of social trust and social networks on the development activities at the Rupa Rural Municipality in Kaski. The purpose of this study was to explain the situation of social trust and social networks and also explore interconnection with community-level development interventions. Employing a phenomenological qualitative research design, the primary informations were collected through indepth interviews and recorded informations were transcribed, coded, decoded, analyzed and interpreted. The major thematic aspects such as social trust and social networks of community development have linked with relevant theories. The finding indicate that the development activities of community with their desire and having social trust are found successful. The social networks have played further connective role by interlinking development aspects at community level for sustaining the interventions of community development. Though the study is limited to Rupa Rural Municipality, it has established the importance of social trust and social networks for community development.
20 pages., This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The results of this study provide valuable insights into the role of environmental labelling in shaping the behaviours of young consumers and suggest that it still matters to this generation. The study also highlights the importance of trust in environmental labelling for influencing purchasing decisions. Our research paper provides new insights into the role of environmental labelling in shaping the behaviours of Generation Z, which is a critical demographic group for sustainable consumption. We found that this generation is highly aware of environmental issues and is motivated to make eco-friendly purchasing decisions. However, our study also highlights that the lack of trust in environmental labelling can be a significant barrier to sustainable consumption. This study contributes to the literature on environmental labelling and consumer behaviour among Generation Z.
Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
16 pages., via online journal., Case study examined the efforts of a rural hyperlocal outlet to adapt community traditions as engagement interventions by reimagining "society columns" as community contributors -- and using "liars tables" as listening circles. Findings show promising signs by making the processes of journalism more participatory, allowing residents to represent and share their own stories and cover a wider range of stories that are not exclusively negative. The "liars table" concept "has a steeper road ahead."
Online via subscription. 2 pages., Introduction to the Farm Journal Foundation's America's Conservation Ag Movement, "a diverse conservation - and sustainability-focused public-private partnership."
Online from publisher. 3 pages., The chief merchandising office of a New-York-City-based online grocer, FreshDirect, describes methods used for successful online food shopping experiences for prospects and continuing customers. He observes that more than 30 percent of the grocer's customers shop exclusively from their "re-shop" baskets. However, he explains ways used to give customers reasons to branch out from their normal baskets.
3 pages., Describes how he and his associates at Radio Oklahoma Network are adjusting their farm reporting activities during restrictions caused by the current COVID-19 pandemic.
